Why SPAM® Jumped on the Tour Train
Tiny houses and marketing tours have both been making waves recently, and the SPAM brand has jumped onto the trend with its Tiny House of Sizzle tour. This tour features a towed tiny house, painted in SPAM's iconic blue and yellow colors, that is traveling across the country serving SPAM recipes to those who enter. These recipes are cooked right inside the house in the Tiny SPAM Kitchen that makes up its heart. This will show those who have managed to miss out on the smells and sounds of sizzling SPAM how great it is just waiting for it to come out of the pan. Of course, the finisher for the experience will be the meal that gets served at the end, so no one will have to leave hungry.
The recipes used in the Tiny House of Sizzle will be chosen to highlight the product's versatility. Many have been developed by local chefs and influencers to tie in on food trends across the nation. Even so, those who want their SPAM in a traditional form won't be out of luck: SPAM sliders and other such favorites are on the menu.
SPAM has chosen this form of marketing not only to be trendy, but to engage all of the patrons' five main senses. There will be smells, sounds, sights, the feel of the food, and of course, the taste of the dishes all waiting to be enjoyed. The company is sure that after all of this, no one will forget the experience or the brand that provided it.
This tour won't just help the SPAM brand. The brand has partnered with Convoy of Hope, a hunger-fighting charity, to help raise funds for food. Each person who texts SIZZLE to 50555 will cause SPAM to donate $5 to Convoy of Hope. The brand will also match people's own donations dollar-for-dollar up to a total of $25,000.
A total of 12 cities, some of which have already been visited, are on the schedule for the Tiny House of Sizzle Tour. Many of the appearances are connected to food and other festivals, so they will be part of a larger fun experience. This will allow the company to catch people while they're already excited and having a good time, which will further cement the association between SPAM and positive feelings.
While tours are fun to do, they aren't in the plans of every company. Experiential marketing also works when it takes place at a stationary venue in one or more popular cities. This allows more people to attend your event and it lets you avoid the expense of driving all over the country with a specially-designed vehicle.
For a great venue in Miami, try Soho Studios. We can provide up to 70,000 square feet of configurable, customizable space for your extravaganza. If you'd rather have your event outdoors, one or both of our two outdoor pavilion areas will provide just what you need. We also have a variety of service packages to take care of any details you don't want to have to handle on your own. For more information, just give us a call.
