BMW's Ultimate Driving Experience Returns for Another Tour
The need for speed is something every driver understands, and so is the desire to drive a luxury car. Imagine having both urges fulfilled at the same time, and you have the appeal of the BMW Ultimate Driving Experience.
After a year-long break, the Ultimate Driving Experience is back and making the rounds. It features activities for everyone from experienced racers to beginning drivers, instruction from BMW's staff of professional drivers, and of course, the chance to drive plenty of fast BMW cars.
Unlike many experiential marketing events, these activities aren't all available for free or even a token price. It costs $750 to attend the M Car Control Clinic, which provides students with a full eight hours of driving M-Series cars, instruction and practice at performing high-speed skids, and the chance to maneuver through slalom courses. Other activities include a two-hour closed-course driving program featuring the BMW 5 Series. These programs both come with automatic entry into a driving competition.
Twelve winners will be selected for the finals of the driving competition. They will win a trip to BMW Performance Center West in Thermal, CA to complete the driving competition.
Teen drivers aren't left out of the loop. They'll get to take a driver's education program that features basics like adapting driving methods for different weather conditions, avoiding accidents, and braking. This traveling program is based on the driver training program offered at the Thermal CA location, but what makes this program truly different is that participants will be learning to drive in BMW 2 Series and 3 Series cars. That certainly beats the basic workhorses most driver's ed programs use!
The goal of these programs is to prove to attendees that BMW's tagline, "the Ultimate Driving Machine," is not just marketing hyperbole. After experiencing the speed and maneuverability of BMWs under the no-limits conditions of a closed course, drivers should be quite convinced that this brand isn't about driving around slowly in land yachts. Instead, it is just as much about having fun as it is about attention to the finer details.
Six cities will be visited during this year's tour of the Ultimate Driving Experience. It began its trek at Met Life Stadium in East Rutherford, NJ and will finish back home in Thermal, CA. With such a range of activities to choose from, attendees will always be sure to have a fun and unforgettable experience.
One of the keys to success with a touring experiential marketing program is to choose the right cities and venues for your stops. If your tour will be coming to Florida, consider Miami's Soho Studios. Our venue has up to 70,000 square feet of indoor space and two outdoor pavilions. These can be configured to meet your needs whether you need all of the space or just part of it. We can also handle the design, set-up, and peripheral needs of your event. To learn more or book space for your Miami stop, just contact us.
