Who doesn’t like being immersed? Successful event marketers understand the importance of attendee engagement. That said, too few impact consumers the way they want to be impacted. If you can immerse your audience, you can captivate them. In 2017, interactive technology is king.
The Future of Interactive Visuals
Technology has come a long way. Now, intuitive interfaces are being used alongside touch screen technology. Developers like MultiTaction have strategized the process, making touch display a king-of-the-hill tech avenue. Modern surfaces are using infrared cameras, “seeing” what device users are touching. When sensors can capture dynamic touch range, anything is possible.
So, where does this leave you? It’s a good idea to invest in tech which recognizes a limitless marker input range. Get big with coded event items—like Glenfiddich’s coded glasses. Interactive bars, tables and games, too, can spice up your event. Much can be said for information composition. By creating interactive displays, you can create enthralling technology.
The Modern Brand Experience Studio
If you’re gunning for a highly immersive experience, why settle for a single display? Companies like Ford are creating entire experience studios. Its FordHub, launched back in January, outfitted the Westfield World Trade Center with countless digital experiences. Ford’s innovations addressed today’s city-wide mobility challenges, creating memorable pop-ups worthy of continuous exposure.
Interactive LED displays, illuminated water patterns and innovation challenges are fantastic inclusions. By building alongside other tech providers, you can create an environment which encourages exploration. Provoke curiosity, and help your guests linger.
Downloadable Demos
Where out-of-event immersion is considered, downloadable demos go a long way. Ford’s digital record presentations are a great example, as they’ve let users download configured models in online spaces. Provoke the imagination, and create dialogue between your brand and the consumer. Anyone can install an Oculus Rift booth, and anyone can utilize the iPhone 7’s VR capabilities. In 2017, quality VR needs to be more than immersive. It needs to be memorable.
Pinpointing the Quality Consumer Experience
The goal of any event activation is to garner attention. If you can make your consumer’s feel, you can make them think. If you can make them think, you’ll make them talk. Build lasting impressions, and engage attendees at the ground level. A little immersion goes a long way, and you needn’t resort to straight-up VR displays to invoke excitement. Loyal audiences stick around, but they’re paying attention to brands maintaining a competitive edge.
