experiential marketing

Mercedes-Benz Evolution Tour ft. Mayer Hawthorne

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  experiential car launch MiamiMercedes-Benz are launching a new compact SUV, known as the 2015 GLA. Mercedes-Benz will launch the 2015 GLA SUV by touring nine different cities, including Soho Studios event space in Miami. This nine music tour set, has been created to showcase the connection between music, cars and the evolution of the Mercedes-Benz brand. The tour started in New York  with a performance by Alabama Shakes at Terminal 5, with special DJ performance by Questlove and a live interactive art exhibition by Mr. Brainwash. 

In Mayer Hawthorne's world, the stars "are ours." Mercedes Benz latest SUV to wear the Silver Star, the 2015 GLA, could soon be yours. Presenting an evolved take on “The Stars Are Ours,” from the Evolution Tour. Visit http://www.MBUSA.com to configure your own GLA before visiting a retailer, and then see when Mayer Hawthorne and the Evolution Tour will be visiting an area near you, at http://www.MBEvolutionTour.com.

Take a look at the new GLA 2015

This tour will make its way to our event space in Miami and we have a great surprise. Mayer Hawthorne, musician extraordinaire will blow the crowd away. If you want to try and get in  just follow the link here . Fancy a test drive in the ultimate SUV then follow the link here. In order to win exclusive tickets you need to upload a photo that captures the spirit of the #MBEvolutionTour or share a note about why you should be allowed in.

We look forward to hosting the new GLA SUV 2015 by Mercedes-Benz and we hope that you are as luck to get in and see Mayer Hawthorne.   Experiential Car Launch Miami Watch Mayer Hawthorne's live performance at Soho Studios event space in Miami.

You can see pictures of this event below.

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