ELLE DECOR at Art Basel Miami Beach

Showcase venues in Miami offer businesses an ability to bring marketing aspects to life while presenting their brand to one of the most high energy and cutting edge audiences in the world. These venues allow brand marketing teams to transform raw space into a customized and interactive experience that will live long in the memories of potential customers.

Consider the possibilities of marketing your brand at Art Basel Miami Beach. By associating your business with the world's most anticipated art shows for modern and contemporary collections, you would take your brand marketing to the next level. This is exactly what the ELLE DECOR team will be doing when they bring their interior design showcase to Miami.

In fusion with the upcoming December 2013 events in Miami for Art Basel Miami Beach, ELLE DECOR is hosting the Modern Life Concept House. Showcasing the finest interior design featured in ELLE DECOR magazine, expect to see the top of the line in luxury decor at this event. By choosing this South Beach event space Miami residents will get to appreciate the premium designs of the Modern Life Concept House, which has previously taken place in Manhattan. The event is scheduled for December 4 to 8 and 14 to 15, each day from 10 am to 3 pm.

Located in the exclusive Sunset Isles, this event will hail interior designers specifically chosen by the ELLE DECOR editorial team. The showcase will feature interior spaces completely transformed to fit particular esthetics that are cohesive to the water inspired design of Miami, FL. Interior designers are partnered with high end appliance and furniture designers in order to create a livable and re-creatable scene. Tickets to the event are $35 and sold at the door. Proceeds will go to the Sylvester Comprehensive Cancer Center, which is part of the University of Miami Health System offering services to South Florida.

Arizona Iced Tea at Art Basel Miami Beach

Headlines are scattered across the internet about the "Art Museum on a Can." Lemon Fizz is a new drink designed by artist Richard Prince and produced by AriZona Iced Tea. This drink (and its artistically aesthetic can) will debut in December at Art Basel Miami Beach.

AriZona’s Global Communications Director Jackie Harrigan said, “The package design celebrates Richard’s creativity and history within the art world, with secret elements for consumers to discover that signify the union of our creative forces”

Marketing Art

What has the art world buzzing about this highly decorated lemon soda is that the artist approached the corporation and not the other way around. Instead of being seen as an endorsement, the new drink is actually a genius stroke of marketing material for AriZona Iced Tea.

Pictured in black and white, Richard Prince’s debonair pose is plastered on top of a colorful background of his work. His signature scrawls across the front.

Making a Splash

AriZona Iced Tea is a popular drink among the trendsetting crowd. Richard Prince contacted AriZona to make his own drink, moved by his love for lemon flavored drinks and tea. Prince states, "As a fan of AriZona’s Arnold Palmer line, it felt natural to collaborate and the partnership evolved from there. The outcome is Lemon Fizz, which is a fantastic beverage and one that I can employ in my own craft."

The new drink already has three events presenting it at Art Basel Miami Beach, and 23 other venues in Miami will also be offering Lemon Fizz. Even a special sorbet will be made with Lemon Fizz and other fresh ingredients, such as: ginger, pomegranate and basil.

Setting Apart Your Brand

When it comes to Art Basel Miami Beach, something original and over-the-top is how major brands and designers make waves. The event space Miami offers will be packed full of high fashion parties and galleries for a week long party in the Magic City. Reserving the right venue in Miami and creatively marketing your brand at Art Basel Miami Beach is the only way to stand out in a slew of competing designers seeking the attention of socialites and celebrities.

Red Bull at Art Basel Miami Beach

Art Basel Miami Beach is a global art event where people can experience beautiful works of art and art culture in Miami Beach and the surrounding areas.  Besides the opportunity to be engulfed in a tropical creative atmosphere for a week, Art Basel Miami Beach is also an excellent opportunity to market your brand.

Why Brand Marketing is Effective Here

One of the things to keep in mind with events for brand marketing is that it is important to target a large audience. When marketing your brand at Art Basel Miami Beach, you have the ability to target multiple large audiences at once during this week long event as it attracts thousands of people a day.  This is a key factor in making Art Basel Miami Beach an effective option to create brand awareness and exposure.

High traffic events are often high profile events. This means that there are more options for media coverage and international news coverage, national news coverage, bloggers and photographers all flock to South to get the real scoop on Art Basel Miami Beach. You can get more contact information and build up social media followers quickly by venues in Miami like this.

There are many companies taking advantage of the artistically transformed event space Miami has to offer. Red Bull has geared up with some of the best contemporary artists at Art Basel Miami Beach to create the Canvas Cooler Project. Artists created amazing works of art on coolers featuring the Red Bull inside. This helped to not only bring awareness of these amazing artists, but helped with brand recognition for Red Bull.

Red Bull is by far not the only large company that has taken advantage of the branding opportunities this event in Miami offers. Some of the other companies that have been seen at Art Basel Miami Beach include BMW, Cartier, Evian and many other international brands. Art Basel Miami Beach is a strategic utopia for brand marketing for both large and small entities alike.

Tesla's Art Car at Art Basel Miami Beach

Art Basel Miami Beach is an amazing collection of creative people and concepts. It takes down the walls we see around us ever day and allows for exploration and discovery. It also allows for the seamless marriage of art and marketing.

An example of the marriage between art and marketing is the recent move by some manufacturers in creating art cars. These are automobiles, whose exteriors serve as canvases, and detailed as works of art. BMW recently created their own art car and now Tesla, the innovative automaker from Silicon Valley, has teamed with artist Laurence Gartel to create their own dazzling rolling piece of art.

The colorful Tesla roadster appears as a digital version of sixties pop art, combining abstract and not-so abstract images. It certainly is a head turner. It is also gaining a lot of attention for Tesla, which is part of marketing your brand at Art Basel Miami Beach.

Thinking about marketing your brand in Miami? Soho Studios is the premier event venue in Miami. With over 65,000 square feet of space, Soho Studios is versatile enough for parties, concerts, trade shows and photography. We can host attention-getting events that can help associate your product with a valued market segment.

If you are considering event space Miami, we invite you to take a look at Soho Studios. In the trendy Wynwood District, Soho Studios is convenient, accessible and flexible. Of all the venues in Miami available for marketing at Art Basel Miami, Soho is the most convenient. Let our team of experts assist you in creating a memorable event to help market your brand.

We are not sure who said "Consider marketing your brand at Art Basel Miami Beach Tesla" but we are pretty sure the automaker is glad they did. Consider this your invitation.

Art, Technology and Marketing: Google Glass at Art Basel Miami Beach

This year’s Art Basel Miami Beach, slated for December 5-8, 2013, once again features an eclectic mix of historical and contemporary art. From Picasso to Warhol, to the emerging artists of today, Art Basel Miami Beach has grown into one of the world’s most significant art fairs.

According to ABC News, 50,000 art fans will visit the Miami Convention Center alone. That doesn't include the tens of thousands of tourists who descend on the city for the many other art displays, fairs and galleries located throughout the city. This means there are significant opportunities for marketing your brand at Art Basel Miami Beach. That is exactly what Google Glass is doing.

Google Glass, the cutting-edge internet connected eyewear has teamed with artist David Datuna. The New York artist’s “Viewpoint of Billions” series will be more closely explored with Google Glass during Art Basel Miami. This merging of technology, art and marketing is an exceptional example of creativity at the global art fair. It is the kind of creativity your brand can take advantage of.

How You Can Be a Part of Art Basel Miami Beach

If you are looking for venues in Miami, Soho Studios is a nationally and internationally utilized photography studio and is one of the hottest concert and party venues Miami offers. We have over 65,000 square feet of some of the most versatile event space Miami has available in a multitude of floor plans.

Soho Studios puts you in middle of Art Basel Wynwood in Miami's Design District, where thousands will gather, taking in works of art in nearby galleries and at special events. Art Basel Miami is an amazing time for artists and fans alike, and Soho Studios in the premier venue in Miami to help you take advantage of it all.

Marketing Your Brand at Art Basel Miami: Fashion, Art and Glamour

A week long party for art collectors, admirers and vendors—Art Basel proves to be an exciting event each winter on Miami Beach. Full of celebrities, raging night clubs, fashion and pulsing with glamorous night life, Art Basel grows larger and more influential each year. High end galleries and selected exhibitors display myriads of work filling South Beach and spilling into Miami proper.

Where Fashion Mingles with Art

Art Basel is the event to be marketing your brand at, packing crowds of people into venues in Miami. Luxury brands, like Dior, Chanel, Valentino and Dom Perignon, writhe with excitement at events like these. Fine art, festivities and fashion brands is a popular mix, drawing a huge crowd of celebrities, socialites, collectors and models.

Marketing Your Brand

With brands like evian product pushing or Lacoste throwing events, it is easy to get missed in glamour and hype of the high roller crowd. Choosing a central venue in Miami early is the first step to marketing your brand at Art Basel Miami Beach. Of the event space Miami has to offer, SoHo Studios is a unique space in the center of the Miami art district.

- Located in the Wynwood District

- Popular for events, fashion shows, concerts, parties, galas, and gallery shows

- Largest venue in Miami with over 70,000 square feet of event space

Unlike other party venues Miami offers, our Soho Studios is a nontraditional space and a blank canvas, ready to be transformed to fit your brand. Our large space can be adapted to whatever size will best suit your event and our central location will help draw in the Art Basel crowds.

Making a Brand-Worthy Statement

Over-the-top parties and shows planned down to the most miniscule detail are the types of events that will get your brand noticed. After you choose a location that will make your brand look good, begin strategizing ways to promote your brand through activities and product display. At SoHo Studios, we can help you plan catering, décor, travel arrangements and other aspects of event logistics with our full staff and outside partnerships.

The Art Bar from Absolut at Art Basel Miami Beach

Absolut Vodka is no stranger to creative marketing that catches the attention of young people and international-minded fashion. However, many are not aware that Absolut has been committed for over three decades to supporting the arts, many times funding major construction installations as well. One of their more recent projects involved the installation of an art bar designed by Los Carpinteros which gained lots of attention and reviews at Art Basel Miami Beach. 

Los Carpinteros are a Havana-based collective that produce art from carpentry with no specific individual claiming authorship. Instead, dedicating themselves to an approach from years before, Los Carpinteros attribute accomplishment to the entire group of workers, similar to past guilds of carpenters. Their work has been displayed in the New York Museum of Modern Art, the Los Angeles County Art Museum, and the Tate Modern Museum in London.

Partnered with Art Basel Miami, Soho Studios Miami provides the premium location for artists and partnered projects like the Absolut Bar to be displayed. Being one of the largest of venue in miami, Soho Studios allows artists and business to mingle freely while promoting the arts. For businesses, the venue allows companies to have an inside corner with art festivals. Marketing your brand at Art Basel Miami Beach will be no problem because the event space miami festival is literally in the same neighborhood. Compared to other venues in Miami, Soho Studios literally provides the premium location, size and spot for a company-art combined presence.

Soho Studios is also available during other times of the year as well, making it a prime location for catering, school graduation events, fashion shows and weddings, DJ music events, photo shoots and commercial video production, charity conferences and seminars. There is no limitation to the large scale type of events that can be planned for and managed at Soho Studios. So for the next Art Basel Miami Beach event, take a moment to check out Soho Studios. You will be impressed with the commercial opportunities available versus other party venues Miami offers.

The Heineken Mural Project at Art Basel Miami Beach

The Heineken Mural Project combines celebrity artists with cold Heineken Beer to create another addition to the Wynwood Walls in Miami. This event is held each year for Art Basel Miami Beach and features Chor Boogie, Estria, CP1, Don Rimx, and Prime and many more artists who paint the walls in the Wynwood District.

Chor Boogie, is "an artist of modern times" according to his webpage, who has a message to convey with his art and is not worried about your opinion about it. He has become a celebrity through his colorful works of art. All the artists chosen to paint the murals were chosen for the voice they would bring to the murals. Each mural is unique, and worth viewing in its own right.

Heineken's marketing geniuses have proven their worth with the Mural Project, and choosing Art Basel Miami Beach for their event space has put them right in the middle of the global art scene, as word of new murals spreads fast in the art community.

Plan Your Next Event At Miami's Premier Venue

Soho Studios has been established as the center of the art district, and therefore is THE event space Miami. If you are looking for a proven company to help market your brand at art Basel Miami Beach, Soho Studios has the location, reputation, and experience to host the event of the season, and you can be a part of it.

Venues in Miami such as Soho Studios stay on top of what is relevant in the art scene during Art Basel Miami Beach and throughout the rest of the year. Soho Studios is a great venue in Miami to host almost any event . Whatever type of event space in Miami  you are searching for, Soho Studios can fulfill your event needs beyond your expectations.

Soho Studios is one of the largest party venues in Miami, and can fit almost any theme to help you market your brand as there is literally a blank canvas ready to paint your party, concert, or any event perfectly.

Diors Pop Up Store at Art Basel Miami Beach

Every December in Miami welcomes Art Basel Miami Beach. Global brands take this opportunity to market their brands via experiential marketing events, sponsored art installations and in many cases, and popup shops temporarily established overnight around town.

In the past Art Basel Miami Beach welcomed Christian Dior for three weeks, with its own company pop up shop, as well as Pringle of Scotland. These popup stores made a big bang with their event space, Miami presence, bringing out a broad array of stellar metallic handbag designs as well as eye-catching Scottish knitwear. The eclectic mix was not lost on the art crowd attending, with many in the audience visiting both stores while they were in town.

With Soho Studios is located right in the heart of the Wynwood District in Miami. Each year Art Basel Miami Beach is celebrated at Soho Studios by hosting large scale art shows, and various other art based and performance events. This venue in Miami offers one of the biggest locations for a pop up shop in the area. When marketing your brand at Art Basel Miami Beach, this facility can handle some of the biggest displays and temporary facilities possible given it can provide up to 65,000 sq. ft. of space. When it comes to venues in Miami, the benefits of the facility are hard to beat.

Further, Soho Studios is also available for other times of year as well. With the size and ability to manage multiple events, the Studios can manage weddings, conferences, charity events, school graduation balls, video and photo production, training events and more. The size of the facility also makes it possible to have multiple events occurring simultaneously as well.

So if you are looking to establish a presence at Art Basel Miami Beach Soho Studios is the answer. Whether it be for pop up shop presence or the Art Basel event of the year, Soho Studios will help you to put your brand on the map in Miami, and all over the planet.

Marketing Your Brand at Art Basel Miami Beach

Brands from all over the world find Art Basel Miami Beach as a prime location for creating brand awareness. Global brands like BMW, Cartier and many more have used Art Basel Miami Beach as a branding platform by hosting events in various venues in Miami.

Finding an accommodating event space in Miami can be quite involving. This being a festive season for the whole of Miami, you need a premier event venue with all the necessary facilities. Whether it is a launch party, a photo shoot, a fashion show, wedding and receptions, prom and formals, charity events, parties or DJ concerts, you need to be assured of the best.

Right at the center of Wynwood District in Miami, Florida is Soho Studios, a versatile and high standard event venue for all you can think of. This is a place with an air of excitement, making it the ultimate destination. It is approximately 65,000 square feet and serves just about any purpose.

If you are an event planner looking for an event venue in Miami, then everything is to your advantage with the flexibility of the space. There are three studios for you to select from. Marketing agencies and experimental marketers can rest assured of the hospitality of the studios. It has successfully held high profiled international conventions. As soon as you have rented the space, you can turn it into any format you like. The welfare of your guests is in safe hands with provisions such as catering, and décor among others.

The studios avail you the chance of marketing your brand at Art Basel Miami Beach. Whether it’s a new brand or an already established one, this place has the potential market you so much need. Great global gatherings like The Miami Fashion Week will give you the men and women from all over the world who subscribe to all you want to market. It’s an opportunity to market your brand internationally.

The film and television industry is also not left out with Miami preparing to experience a transformation with guests from every corner of the world. There isn’t a better place to host that particular occasion than the Soho Studios. They strive to ensure that your celebration is a success and you will always look forward to another great experience with them. Follow the link to watch a video of the magnificence venues in Miami and their important features.