How American Express Shared the Love with Small Gift Handouts

What do American Express and small businesses have in common? Great events. To jam-pack the holiday season with fun, American Express crafted an intuitive gifting campaign—surprising thousands of fans while leveraging its entire Shop Small platform. The event, itself, was all about putting small businesses first—sponsoring six different NBA teams while promoting holiday cheer.

The Shop Small for 2X Rewards Movement

American Express kicked off its event across six NBA games from November 10 to December 22. Their campaign, dubbed the Shop Small for 2X Rewards Movement, started at the HEAT’s Chicago Bulls game. The American Airlines Arena in Miami was a prime location for American Express’s reveal. Attendees were barraged with hundreds of customized T-shirts, which were ported directly from Peace Love World—a Miami retailer.

The Shop Small for 2X Rewards Movement didn’t stop there. American Express continued blasting fans until the Warriors game against the Celtics. At the event, American Express had a final huzzah by handing out 1,200 gift cards sourced from local businesses. On November 25, American hopped over to the Los Angeles Lakers game—offering another 1,500 sneaker wipes, gift cards and Lakers socks. This time, Blends—a local sneaker shop—was the benefactor.

Fast-Paced Giveaways

Among American Express’s big-time marketing initiatives, it’s fast-paced giveaways were certainly notable. It’s rare to see a competitive approach to swag handouts. That said, American Express’s presence at NBA games, in general, is telling. American Express distributed a recorded 22,000 candles at the Chicago Bulls game, representing 450 brand ambassadors in two minutes flat.

The historical experiential marketing moment might’ve been spearheaded by American Express, but the surrounding brands certainly had a say—and a massive presence. Local shop, Abbey Brown, was responsible for delivering the gifts. Once the campaign wrapped up, 250 Shop Small parachutes handed out another 2,000 wool gloves crafted by local Brooklyn merchants.

The Social Media Angle

No marketing outreach effort stands tall without a little social media support. In celebration of the event, American Express utilized its NBA partnership with Shaquile O’Neal to promote on Facebook and Twitter. Understandably, this approach was a good idea. The campaign, itself, was a prime example of American Express’s dedication to fan experiences.

Constantly encouraging credit holders to “shop small,” it isn’t strange to see American Express catapult an array of small-time gifts. Here, their targeting strategy is highlighted. American Express’s approach wasn’t about what was given—but how it was given. Card members are frequent amenity-lovers, and even a small marketing notion goes a long way. Marketing during a venue, certainly, is a unique angle. It’s entirely human, bringing products and services directly to the client’s level.

Event Trends: The 90s Make a Comeback

Marketers know that one of the easiest ways to catch people's attention and produce good feelings is to go for nostalgia. Because of this, it's a certainty that every generation will be treated to a round of advertising and marketing meant to call up feelings of the good old days. This is why we've all been seeing a resurgence of 90s-themed products and events. Millennials, companies hope, are already looking at this time period with the airbrushed memories of those wishing for simpler and happier times. These 90s-based marketing efforts have taken several forms. Here are some examples you can use for inspiration for your own company's nostalgia marketing:

Nickelodeon's 90sFest

Nickelodeon didn't just put on a few marathons of 90s shows for its celebration of the Millennials' decade. Instead, it hosted several retro music festivals, complete with 90s acts like Sister Hazel and Bone Thugs-N-Harmony. Attendees dressed up in 90s clothing or as Nickelodeon characters from that period in order to fully immerse themselves in the experience.

The company got down to business with its obstacle course, which was present at each event. This course was set up to promote The Splat – the network's block of 90s game show and cartoon reruns. Other Nickelodeon offerings were also promoted in fun and immersive ways.

Crystal Pepsi Summer of '92

PepsiCo was another company that made great use of old music, this time to re-introduce Crystal Pepsi to the market. Salt-N-Pepa, En Vogue, and others started off the entertainment at concerts that featured 90s sets along with the music. A retro mall was also set up, and patrons could get 90s hairstyles, play in an arcade featuring the games of the decade, and buy assorted swag just like they did as teens.

TRL

MTV revamped its old Total Request Live, or TRL, studio into Total Registration Live to promote National Voter Registration Day. Along with being able to register to vote, attendees were also able to check out various celebrities, who spoke about the election issues they were passionate about. Celebs who came included Joss Whedon and Ty Dolla $ign. Of course, the musical artists also performed to ensure that people would stay interested.

These are just some of the events that took place during the last year to target Millennials with nostalgia marketing. Such marketing isn't limited to this age group, though. You can easily use it to reach any demographic that isn't still young.

If you're looking for a venue for your next immersive marketing event, look no further than Soho Studios in Miami. Our event space can be adapted for any size function, with up to 70,000 feet available. We can also set up custom features to make sure your event is an unforgettable hit.

It's Back! Great Food And Fun To Combat Childhood Hunger

South Florida's Taste of the Nation for No Kid Hungry is back and better than ever for 2017. Held at our beautiful event space Soho Studios for the second year in a row, this premier culinary event brings some of the nation's top chefs, mixologists and wineries together for an evening of food, drinks and entertainment for a cause: ending childhood hunger in America. Hosted this year by CBS4 morning news anchor Marybel Rodriguez and Froggy from Elvis Duran and the Morning Show, the cultivated event of gourmet food and wine features chefs and tasting dishes from more than 50 of South Florida's top restaurants.

For almost 30 years, Taste of the Nation has been highlighting some of the greatest culinary stars who donate their time and skills in the kitchen for a good cause. Organized by Share Our Strength, a national non-profit committed to fighting childhood hunger, Taste of the Nation is designed to raise funds for the organization's valuable community work and food programs, donating 100 percent of all proceeds from the event to support their mission.

Guests are invited to indulge in a feast of innovative menus designed by this year's participating restaurants with accompanying wines, spirits and beers. A silent auction will also take place with irresistible culinary themed items and experiences. Citi offers a bespoke lounge for attendees to sample a curated bar menu while taking in the festivities.

This year will feature cuisine from:

3030 Ocean

Artisan Beach House

Cosair Kitchen + Bar

Kuro

Malibu Farm

Market at EDITION

Pao by Paul Qui at Faena Miami Beach

R House Wynwood

Red, the Steakhouse

Sarsaparilla Club

SushiSamba

The Salty Donut

and Zest among many, many more.

Participating breweries, wineries and spirit makers include:

Afrohead Rum

Barefoot Wine

Biscayne Bay Brewing Company

DiSaronno International

FIOL Prosecco

Funky Buddha Brewery

Hatfield & McCoy

Hill Family Estate

Hiro Sake

M.I.A. Beer Company

Orvino Wine Imports

Rhum Clement

and Vineyard Brands among others.

Soho Studios is proud to be the event space home of the 2017 Taste of the Nation. Our 70,000 square foot multi-purpose space in Miami is the perfect backdrop to cater to this and other functions, large or small. Our industrial set-up provides a blank canvas to bring any idea to life and has been the top choice for brand managers, marketers, advertising agencies, event planners and others to showcase their services or host parties in the South Florida area. Soho Studios has previously been used for corporate events and conferences, fashion shows, art fairs, film and TV shoots, concerts, product launches and charity functions.

Our strategic partnership with Taste of the Nation is one example of our capacity to provide production, decor, catering, travel and event logistics services to clients through a fully staffed, hands-on team to assist with every element of planning and execution.

Get a taste of our exceptional facilities and services and enjoy an evening of food and fun while helping the community at Taste of the Nation. Tickets are selling fast and can be purchased here.

What to Expect: Event Marketing Trends for the 2017 Super Bowl

Every year, the Super Bowl yields a wealth of advertisement opportunities. As one of America’s most televised events, it’s a great venue for TV campaigns, significant brand moves and digital ad support. Today, the event’s latest news hits, advertisements and brand moves govern new event trends. The Super Bowl might be a televised event, but its ramifications are huge. Below, we’re covering the five biggest, baddest event marketing trends likely to spawn from the 2017 Super Bowl. Consume with caution, as they’re certainly unstoppable.

One: Blackjack

The Elevate Management Group, Dr. Quang & Staci, Wade Smith and Henderson are teaming up, and they’re getting ready to power the massive elite event during 2017’s biggest game. Featuring a Casino-Royale-esque style of play, the Bulls & Blackjack event will be a celeb-fueled tournament guaranteed to drive poker players wild. Get ready for a mad dash to poker-centric marketing events. More interestingly: Get ready for charity-funded gaming.

Two: Recycling

The Recycling Rally kicks off on January 21. While other exciting events, big milestones and multifaceted marketing initiatives are festival-centric, the Recycling Rally serves as a multi-day party to benefit those in need while promoting big-name brands. Another community-centric event, the Recycling Rally is expected to spawn a wealth of communal events in 2017.

Three: Leather

Leather & Laces, to be exact. 2017’s longest-running Super Bowl party is back, and it’s likely to be the hottest place around. Focusing on chic attire, open bars and premium drinks, Leather & Laces constantly promotes glamorous marketing events focused on, well, the love of being alive. Hand-rolled Sushi, hors d'oeuvres and other great selections constantly spawn food-centric marketing initiatives, so be on the lookout.

Four: Fine Cuisine

Where food, itself, is considered, The Taste of the NFL is expected—yet again—to promote fine cuisine marketing initiatives. Take part in a silent auction, experience sports memorabilia and get ready for a general sweep of sports-dining-related marketing initiatives. We’re thinking dine-in-with-player events, coach cookouts and team-centric restaurant partnerships, on this one.

Five: Football Teams

To push the buck further, actual football teams are expected to stand out, this year. The NFL Experience Driven by Genesis is the Super Bowl’s addition to big-scale parties. Presented through Visa, the event’s sessions will bring player-and-attendee interactions to life. Every year, autograph sessions propel football team walks, bee-powered meet-ups and in-depth player sessions.

So, where’ll you be? As a marketer, a promoter, a PR guru or as a future entrepreneur, it’s your job to attend these events. Give them a whirl, and find out what consumers will navigate to, next. There’s plenty of merchandise, social media access and youth football clinics to go around.

The Roadhouse: How State Farm Tailgates with Style

State Farm initiated its RoadHouse mobile tour, and it was awesome. The brand’s jam-packed initiatives, in the past, have been met with praise. Now, it’s multi-tiered engagement strategy is targeting audiences in the best way possible: Via an all-access, digitized mobile tour.  

This Tiny House Made a Big Impact

State Farm’s physical manifestation of marketing prowess combined both auto insurance and home coverage. The “tiny house,” as it was called, offered real-time activation processes utilizing the #Trouse and #Housegating Twitter prompts. While “small,” the house still made an awesome impact.

Situated on the back of a 15-foot Ford F350 Dually, the tiny house benefited from the grit, glamor and splendor only a pickup truck can provide. Tailgaters, of course, were the target audience. NFL games, every football season, flock to the most energized ride around. This year, it belonged to State Farm.

A Digital Game Day Experience

State Farm’s plan included a portable, digital game day presentation. Any fans who loved their games, had big-screen televisions and prioritized “housegating,” as State Farm called it, could enjoy the splendor from their living rooms. The program, which kicked off on September 11, took place at the Lucas Oil Stadium.

The Remote-Powered House

The tiny house, itself, welcomed consumers via a real front door. Its chimney—yes, digitally triggered—belched smoke from an attached smokestack. The house’s interior features, meanwhile, included a smart TV, a stone-accented wall, a multitude of broadcasts and a variety of sports artifacts.

The house had a backyard, too, which welcomed attendees with a low-pressure, all-fun environment. Corn hole was there, as were fan engagement activities. State Farm promoted its Housegating Playbook, which offered instructions for in-depth game-day experience creation.

This highly unique angle gave event-goers the ability to impact the world. Sure, the 360-degree RoadHouse video feature was cool, but State Farm’s best performance surrounded its hosted media outlets, Facebook Live options and fantasy football fan support.

Engagement on the Digital Forefront

As if that wasn’t enough, State Farm additionally offered live Q&A segments—filmed on-site—to promote lineup changes. Already, the State Farm RoadHouse display has been a big hit on Facebook. It’s garnered over 15,500 consumers, 33.6 thousand Facebook video views and massive applause across Instagram and Twitter.

The program’s outreach is incredible. From an experiential marketing standpoint, few locations are better than a good, old-fashioned outback grill segment. State Farm’s message extends well beyond the game-day experience, too. Now, managers and sponsorships have a tighter grasp upon the State Farm priority. At the end of the day, the fans come first. Check out State Farm’s YouTube video on the RoadHouse’s creation, and stay tuned for more great events.

Back to the Future: JetBlue Goes Retro

JetBlue, founded in 1998, hasn't turned 20 yet, but that doesn't mean they can't go retro. Jamie Perry, JetBlue's Vice-President of marketing asserts that the airline is the coolest in the world. But it missed out on being the coolest in the golden age of air travel: the 1960s. But the company was not going to let a timeline cramp their style. And while they don't offer time travel, their recent multi-pronged marketing campaign melded the airline's cool image, which in the past has always been rooted in the idea that they offer new and innovative services in the airline industry, and rooted that innovative spirit firmly in the illustrious history of air travel. The airline built a custom "RetroJet" to be put into service for the new winter direct route between the airline's hub, New York JFK's Terminal 5 and Palm Springs. The California desert town, with its distinctive mid-twentieth century architecture and old Hollywood glamour history was the perfect destination with which to create a celebration of the golden age of air travel. The marketing team put a great deal of energy into getting every detail perfect for the RetroJet, titled "What's Old Is Blue Again." From the typography to the color scheme every aspect was perfectly planned to bring back the best of what the 60's offered.

To kick off the inaugural flight of the RetroJet and the JFK-Palm Springs direct route, JetBlue held multiple events, beginning with a two-day pop-up shop this past November in SoHo. While not near an airport, the SoHo location was perfect for JetBlue which has been working to position itself as "New York's Hometown Airline ®." Fittingly called, The Time Travel Agency, created an experience for the over 600 visitors which reset every hour. The shop offered giveaways, including giving visitors the opportunity to purchase tickets at 1960s prices. To spread the word about the event, three current JetBlue crew members, wearing distinctive 1960s hairstyles and makeup handed out fliers.

Meanwhile, in Terminal 5, when the RetroJet took off on its first flight on November 11, JetBlue hosted a fashion show at the gate. Models displayed clothing by popular Palm Springs designer, Trina Turk, as well as current JetBlue crew wearing specially designed retro uniforms that were based on TWA's. Currently located in that defunct airline's main location, by tying its own image to the storied airline, JetBlue was sealing the connection with the 1960s era of stylish air travel.

The event was taken cross country when customers aboard the inaugural flight were treated to an amenity kit filled with goodies such as postcards and playing cards that perfectly matched the retro style. Upon landing in Palm Springs, the crew, dressed in the retro uniforms and passengers were greeted by model Fabio and a reception.

York JFK's Terminal 5 and Palm Springs. The California desert town, with its distinctive mid-twentieth century architecture and old Hollywood glamour history was the perfect destination with which to create a celebration of the golden age of air travel. The marketing team put a great deal of energy into getting every detail perfect for the RetroJet, titled "What's Old Is Blue Again." From the typography to the color scheme every aspect was perfectly planned to bring back the best of what the 60's offered.

To kick off the inaugural flight of the RetroJet and the JFK-Palm Springs direct route, JetBlue held multiple events, beginning with a two-day pop-up shop this past November in SoHo. While not near an airport, the SoHo location was perfect for JetBlue which has been working to position itself as "New York's Hometown Airline ®." Fittingly called, The Time Travel Agency, created an experience for the over 600 visitors which reset every hour. The shop offered giveaways, including giving visitors the opportunity to purchase tickets at 1960s prices. To spread the word about the event, three current JetBlue crew members, wearing distinctive 1960s hairstyles and makeup handed out fliers.

Meanwhile, in Terminal 5, when the RetroJet took off on its first flight on November 11, JetBlue hosted a fashion show at the gate. Models displayed clothing by popular Palm Springs designer, Trina Turk, as well as current JetBlue crew wearing specially designed retro uniforms that were based on TWA's. Currently located in that defunct airline's main location, by tying its own image to the storied airline, JetBlue was sealing the connection with the 1960s era of stylish air travel.

The event was taken cross country when customers aboard the inaugural flight were treated to an amenity kit filled with goodies such as postcards and playing cards that perfectly matched the retro style. Upon landing in Palm Springs, the crew, dressed in the retro uniforms and passengers were greeted by model Fabio and a reception.

How to Host the Ultimate Virtual Reality Event

Many brands are helped by the creation of a feeling of excitement and physical activity. The hard part is getting people to feel like they're part of this action. Most people aren't athletes and have a hard time imagining themselves doing strenuous physical activity, especially when that activity involves something unique like riding a zip line or playing football like a pro. One of the easiest ways to jump this hurdle is to provide the audience with a virtual reality experience. Thanks to the development of VR goggles, there's no need for expensive 360-degree surround screens to get the job done. Virtual reality also allows for user participation, so it's far more immersive than any regular movie.

Combining Virtual Reality with the Rest of Your Event

Even with virtual reality, you need more elements to keep people excited all through your event. Keeping some traditional elements, such as display booths and presentations, will help get people in the mindset to consider your company's products and services. It will also allow you to build up the excitement for the virtual reality portion.

One thing you'll need to consider is how to handle the scheduling for your VR show. Each set of goggles is an investment, so you might not want to buy 200-300 pairs. Instead, it's usually best to have the audience come through in smaller batches so you can use far fewer goggles. Staggering arrival times will keep your attendees from having boring waiting times.

What Types of Content Work Well with Virtual Reality?

Action content is one of the most popular types for conversion to virtual reality. One great example is SAP's Quarterback Challenge, which puts participants on an NFL field in the quarterback position. Eye position, combined with a handheld controller, determine where the ball goes and how hard it is thrown. Sports fans love this sort of experience.

Another excellent example is IBM's cycling-based demonstration, which promotes its Watson Analytics system. Cyclers are subjected to a variety of wind and road conditions, all without leaving their seats.

Virtual reality is also great for explaining details about products, services, and processes. One company uses it to transport viewers to an active construction site, where they get to see exactly how to install its products. Another, a brewery, gives an in-depth look at their processes.

This technology is sure to become a standard part of events in years to come, but don't wait for that to happen. Get started with it now to position your company as a creative leader.

Of course, a comfortable venue is essential to any corporate or entertainment event. Contact us here at Soho Studios for the perfect venue for your extravaganza.

How to Use the Pantone Color of 2017 for Your Next Event

Every event deserves a personal touch, and Pantone’s 2017 color—Greenery—hits the mark when lively, refreshing tones are needed. The fresh, zesty color isn’t new to the marketing world, but Pantone’s dedication to lushness, refreshing beginnings and the wide, open outdoors is unique. Take a deep breath, organize your event and implement Pantone’s Greenery color into your setup. Check out these great options.

Option One: Grassy Centerpieces

To take full advantage of Pantone’s Greenery, you should, first, implement grassy centerpieces. Greenery thrives due to its natural allure and incredible flexibility. That said, your event won’t be complete unless Greenery is featured in its primal state. Grassy centerpieces are natural complements to unfinished wood surfaces. So, if you’re trying to promote an atmosphere of health, energy and rustic stylization, Greenery grass centerpieces are your best bet.

Option Two: Backlit Bar Foliage

Next, find a way to incorporate Greenery into your refreshment area. Whether you’re hosting a wet bar or a café, Greenery is incredibly flexible to your ambitions. Add a light, and frame your Greenery display for your guests. The idea, here, is to reinvigorate your event-goers. To do so, you’ll need to prioritize green backlighting, natural hues and—of course—a little foliage.

Option Three: Green Carpets and Tabletops

The Oscars nodded to their organization’s green initiatives via Global Green this year, and you should, too. By featuring earth-toned carpets and tabletops, you can create a centerfold dedicated to your initiative’s environmentally conservative side. More importantly: You’ll refresh event-goers as they disperse between booths, speeches and planning seminars. At the end of the day, you should want your patrons to socialize around any Greenery installations.

Option Four: Green Balloons and Ceiling Decorations

No, you don’t need an organic canopy to get the point across. You should, however, put your Greenery attribution somewhere high. Balloons, streamers and other green artistic creations are best served high and hanging. Toss in some silver, too, and blend in a little gold. Balloons and streamers might lack natural vines, but your interior landscape needn’t be completely natural. Besides, hanging plant-matter gets messy.

Option Five: Green and White Furnishings

Another Greenery-tie-in idea, green and white furnishings are exemplary additions to typically hard-cut lounge areas. Like the ceiling decorations, your furnishings should incorporate Greenery while maintaining a professional, clean vibe. Consider lighter shades, and work with pillows, drapes and small carpets.

While primarily promoting clean energy, restorative projects and environmental conservation, Greenery is an excellent indicator of ambition. Use the color wisely, and blend it into your event’s landscape with care. Your patrons will love the tilt—and your event, of course, will benefit from the natural twist on regularly conservative ideologies.

How the Gingerbread House Turned to the Future

Taste of Home is well-known for its presentation of lifelike displays. In the past two years, it’s delivered one-of-a-kind, life-size gingerbread houses. Every holiday, its annual display is paired with a nearby tree lighting ceremony—redefining holiday cheer with wholesome experiences.

Sharing an Iconic Brand

Both Taste of Home and Folgers are iconic brands—each with equally iconic histories. Responsible for bringing families together, displaying wholesome experiences and interacting with consumers, Taste of Home is returning with its fan-favorite Gingerbread Boulevard.

Gingerbread Boulevard brings a fully interactive hotspot to brand-lovers. The brands welcomes park visitors via its Visual Shazam facial recognition technology. As event-goers travel, they experience a 360-degree view of each gingerbread home. Each interior is interactive, letting visitors click around hotspots and take selfie photographs. Taste of home packs a wealth of holiday traditions into a single hotspot, so no stone is left unturned.

The Future of Holiday Experiential Marketing

Every Gingerbread Boulevard home celebrates the many cultures Taste of Home reaches. Last year, displays included Ski Chalet, Surf Shack, Houseboat and Farmstead. Every display additionally features life-size candy decorations, giving event-goers something physical to touch alongside the event’s augmented hotspots.

While Folgers and Taste of Home products are consumed year-round, the holiday season is an excellent time for cross-brand features. Twix, Snickers, M&Ms and Dove, too, are present, and each can be added to family favorite recipes available throughout the experience.

Taste of Home, today, is a leading producer of cooking, food and entertainment information. It’s responsible for helping home cooks engage media, enjoy comfort and meet with other enthusiasts within the digital community. For this reason, its experiential marketing event is highly unique.

The Media Crossover

Gingerbread Boulevard makes an impressive impact in the Taste of Home magazine, too. Paired with the taste of Home Cooking School, many of the brand’s displays comprehensively support cooking enthusiasts every year.

By blending expertise and energy, Taste of Home’s 24 million fans assist the brand directly. Inspiration is always preserved, and Gingerbread Boulevard, every year, succeeds in presenting the Folgers way.

Event Marketing Trends: What to Watch for in 2017

Event marketing has come a long way. In 2016, marketers innovate constantly to offer unique, engaging displays. In recent years, a few trends have risen to the top—and decision makers are utilizing the world’s newest technology to create unprecedented initiatives. Check out these winning event marketing trends guaranteed to make a splash in 2017, and set your sights on creativity.

One: Event Sponsorship

In the past, event hosts and sponsors united with logos, branding partnerships and insight seminars. Now, intensive sponsorship opportunities highlight the relationship. Today’s experiential marketing platforms are expanding to event marketing initiatives, and both brands and hosts are joining hands to elevate sponsors. They’re boosting ROI while furthering symbolic partnerships. Unlike the symbolic partnerships of the past, however, these partnerships are highlighted, grown and promoted via intensive funding campaigns.

Two: Event Streaming

Live events are here, and they’re only getting better. Already, platforms like Facebook Live, Periscope and Meerkat are emerging to create next-level events. Hosting quality content at break-neck speeds, these platforms are advancing the world of seamless event presentations.

While live steaming is still being improved upon, it shows a lot of promise. Initiatives like Thursday Night Football, created by Twitter, reached 243,000 streamers. Audiences are being primed for real-time event broadcasts, and event marketing is next in line for the batter’s box.

Three: Augmented Reality Mobile Apps

You’ve probably heard about the much-touted augmented reality initiatives. AR, too, is still being worked on—but it’s gained a lot of ground in recent years. Brands are expected to experiment with augmented reality quite a bit in 2017, utilizing mobile platforms as jumping off points. If Pokémon Go is any evidence of AR’s capabilities, event marketers had better hustle to catch up. Already, brands are utilizing the iPhone’s visual overlay services to create scavenger hunts, product promotions and in-store sales events.

Four: Data Analytics

Big data is already a major marketing tool. In 2017, experts believe it’ll emerge in the event marketing world. Mobile event apps aren’t new, but in-event data gathering is still fresh. With mobile beacon technology, mobile polling, real-time surveys and social media mobile analysis available, decision makers have incredible resource power. State-of-the-art cloud computing services, too, are making headway in the event marketing world, giving event marketers total reign over gathered data to further entire marketing campaigns.

Advanced marketing automation is likely to boost many of 2017’s event marketing initiatives. Technology is growing at a rapid pace, and it’ll expand upon business opportunities as the Internet of Things grows. Big data, of course, is a leading factor. In any event, real-time services will probably frame leading event marketing initiatives. After all, who doesn’t like seamlessness?