Three Honored at Black Women In Hollywood Event

Debbie Allen, Tracee Ellis Ross, And Nina Shaw Win Awards Three Days Before Oscars Ceremony In  2008, Essence magazine launched an annual awards ceremony to honor African-American women who have made great contributions to the film industry. Each year, guests at the ceremony are inspired, emotionally moved, and motivated by the success stories of honorees like Oprah Winfrey, Cicely Tyson, and Lupita Nyong’o.

The 2016 Black Women in Hollywood Luncheon, though, might have been important than the eight previous Black Women in Hollywood luncheons because of the furor in the African-American entertainment community about the fact that no African-Americans -- or other minorities -- were among the 20 nominees for the four best acting awards at the 2016 Academy Awards.

There was a lot of anxiety on Feb. 25 as people at the Black Women in Hollywood Luncheon discussed the Feb. 28 Oscars show hosted by comedian Chris Rock. That anxiety was erased thanks to a beautiful ceremony at the Beverly Wilshire Hotel in Beverly Hills, Calif. that featured moving and inspirational speeches by Debbie Allen, Tracee Ellis Ross, and Nina Shaw.

Allen, Ross, and Shaw were honored for their contributions to Hollywood during the ceremony. The audience beamed with pride whenever a speaker at the ceremony listed one of the woman’s accomplishments and/or described the impact she has had in Hollywood.

“Debbie blows through an environment and changes the landscape forever,” Shonda Rhimes, the creator and executive producer of the television show “Grey’s Anatomy,” said about Allen, an actress and director on the show.

Allen 66, was honored by Essence magazine, a monthly magazine for 18-to-49-year-old African-American women that focuses on issues in the black community as well as celebrities and lifestyle issues, as the winner of the Legend Award. It’s a richly deserved honor. She has been in the business since 1976. She vaulted into prominence in 1980 while starring in the movie musical “Fame.” Since then, she has been a successful actress, choreographer, dancer, director, and producer, but helping others, including African-Americans has always been a part of who she is.

“I’ve always worked toward a purpose bigger than myself,” Allen said during her acceptance speech. “I saw the Oscars when I was a kid and wanted to see someone on there that was my complexion. You have to believe in things.”

Ross, 43, who is best known as the star of the TV comedy show “Girlfriends” and has received five NAACP Image Awards for “Girlfriends,” “Reed Between the Lines,” and “Black-ish,” was honored as the winner of Essence magazine’s Fierce and Fearless Award. Her winning that honor turned out to be ironic because she lost her voice due to illness several days before the ceremony but fiercely battled to recover just in time to be able to speak at the ceremony.

Ross, the daughter of legendary singer Diana Ross, told the audience on Feb. 25 that the awards ceremony was so important that she “had to be there.” Her acceptance speech focused on the importance of accepting yourself. “Perfect is not the goal,” she said. “We should remind ourselves in daily life to make space for selfhood.”

Shaw isn’t nearly as well known as Allen and Ross, but she has long been a power behind the scenes. An attorney, Shaw helps actors like Nick Cannon and Jamie Foxx earn lucrative contracts, was the 2013 Beverly Hills Bar Association Entertainment Attorney of the Year, and has been named as one of the “Power 100” in women’s entertainment by The Hollywood Reporter.

At the Feb. 25 Essence magazine Black Women in Hollywood Luncheon, she appropriately received the Power Award. During her acceptance speech she stressed the importance of women working together to help other women. “If you want to be a woman in power, then empower other women,” she said.

Essence magazine also announced the winner of its short film contest at the luncheon. The winner was Thais Francis, whose film “Late Expectations” is about a young woman who is hiding a deep secret.

The Oprah Winfrey Network (OWN) aired the Black Women in Hollywood Luncheon on Feb. 27. Winfrey was one of numerous prominent African-American women at the Feb. 25 event.

Power of the Purse in Miami

For decades, it’s remained one of Miami’s most anticipated springtime events -- the annual “Power of the Purse” luncheon and auction. Attended by nearly a thousand of the region’s best and brightest, “Power of the Purse” is a social and networking event that raises money for The Women’s Fund of Miami-Dade. This year it all happens on April 7 at 11 a.m.., at BankUnited Center at the University of Miami in Coral Gables. Last year’s event raised more than $450,000 for The Women’s Fund.

Not only do we look forward to this annual event as the place to see and be seen, but also as a chance to be truly inspired by the personal stories traditionally shared at the luncheon. Attendees will also witness moving tributes to the civic leaders and influential philanthropists who are fiercely determined to better the lives of area women and children.

Adding extra glamor to the event is returning Honorary Event Chair Elle Macpherson, a respected businesswoman and, of course, one of the world’s most famous supermodels. She joins Event Chairwoman Mary Young, Director of Ziff Graduate Career Services Center at University of Miami School of Business Administration, and Sissy DeMaria, President of Kreps DeMaria Public Relations & Marketing.

The luncheon and auction has a serious slogan -- “Powering our Community to Change the World” -- but the event itself is anything but staid. Lucky ticket-holders will dine in style at the BankUnited Center, and also have a chance to bid on a range of hotly-contested items.

The auction is slated to be one of the most fought-over (stylishly, of course) in years. Putting the “purse” in “The Power of the Purse” will be a Fendi “3Jours” blue leather tote bag, valued at $5,000, with an expected starting bid of $2,500. More than a dozen other high-fashion clutches and bags will also be available.

Other hot-ticket items are a Parmigiani fine quartz timepiece; a luxury stay at your choice of Sandals resorts in the Bahamas, Antigua, St. Lucia or Jamaica; spa treatments, fine artwork; two deluxe golf foursome packages at International Links/Melreese Country Club; Miami Dolphins tickets; private lessons at the Fred Astaire Dance Studio; restaurant passes; and several exclusive wine-tasting packages.

All money raised will go toward supporting The Women’s Fund of Miami-Dade. Since 1993, this stellar organization -- the only one of its kind in the greater Miami area -- has donated more than $3 million to hundreds of organizations that work to better the lives of women and girls. Among the issues The Women’s Fund tackles are domestic abuse, poverty, reproductive freedom and access to health care.

Tickets are still available. Visit  http://www.womensfundmiami.org for more information.

Winter Music Conference in Miami

The annual Winter Music Conference in Miami has become an annual tradition for aficionados of the music world. Miami has been the proud host of this event for nearly 30 years. The conference showcases workshops, concerts, an abundance of events and, of course, the parties! The 2016 Winter Music Conference takes place from March 21 - March 24. More than 100,000 attendees flock to this event every year with professionals and delegates from over 70 countries represented in the activities.

The ULTRA Music Festival serves as the crown jewel in the Winter Music Conference. This outdoor concert spans the week in Downtown Miami. Concert goers are treated to an amazing array of electronic dance music talent, from artists to DJs. If you love EDM, ULTRA Music Festival is the place to be - the biggest event of the year, anywhere in the industry.

Educational Events - WMC hosts an array of educational events for industry professionals and those just trying to break in. This is a fantastic way to improve your repertoire, network with other artists, and meet industry professionals who can inspire your success and help you improve.

Technological Workshops - WMC hosts the best technological workshops you'll find in a conference, featuring speakers who make their living in the industry and have a passion for inspiring new talent.

The International Dance Music Awards - the WMC caps off with the IDMA awards. The IDMA awards highlight new and emerging artists and well known talent. The event seeks to propel careers and help support electronic dance music, moving this important creative contribution out of the darkness and helping these talented artists get the recognition and rewards they deserve.

Raves - There are literally hundreds of separate raves, parties, and events surrounding this conference. EDM is about music but it's also a celebration and you'll find no shortage of places to bask in the music and socialize with other electronic dance music lovers and industry professionals. You'll find the list of DJs and artists performing in the area number somewhere in the thousands, so you'll enjoy the finest electronic dance music and surroundings, no matter which parties and events you attend in the vicinity during the conference.

If you're attending the Winter Music Conference for the first time, make sure the make your reservations at the workshops and events you'd like to attend as far in advance as possible. Many events do sell out quickly. Different clubs have their own policies, so you should check with the individual venue if you're interested in attending parties near the conference. It's a fantastic event for anyone who loves electronic dance music and Miami is a gorgeous place to enjoy the sights and sounds. Have a wonderful time!

Red Bull Culture Clash Brings Down the House

Four stages. Four music genres. One heck of a culture clash. The Red Bull Culture Clash event is just one more in-person mega party that lines right up with the Red Bull brand. On June 17^th, Red Bull will hold a third and final evening of all-star bands battling in one venue to get the largest crowd reactions and win the coveted bullhorn trophy. One big party with somewhere around 33,000 guests and four major stages is the kind of party you will need a Red Bull or two just to get through. Tickets for the event are currently on sale and priced at £45 for the London (June 17) event.

A Brave New Culture

Red Bull has been a successful company that surprised the world when an Austrian businessman joined a Thai tycoon to start the energy drink brand. The company is now 25 years old, but it is still partying like it’s 1999. The company was the first to start an entirely new category in the food and beverage market – the energy drink.

From extreme sport stunts to incredible in-person event planning, the company holds live events that match the excitement level of their branded marketing. The founder Dietrich Mateschitz defied odds when he rejected the recommendations of a market research report and spent two years fine-tuning his marketing and communication strategy.

So Far, So Good.

On March 4^th the party was popping in Bristol and then it moves to Manchester on March 10^th before hitting up London in June. The winner at the March 4^th Culture Clash was DJ Die with his Glitterfunk family. This was a city that showed love for its “drum’n’bass” with crowds excited about the dubplates and booming energy of the Glitterfunk vibe. It was a close battle to the end, but by the final round, there was only one clear winner.

Every group is given the opportunity to really shine at this major event. The groups choose their own songs, sounds and guests. Each group is on a stage with an individual PA system and lighting rig. There is no shorting the audience when it comes to this jam-packed concert on steroids. This is event marketing done right.

Not only did Red Bull go all out for their event atmosphere; they chose to pump up the hype with intense event marketing and then encouraged all their fans to live-Tweet the event under the hashtag campaign #CultureClash. And, while there is nothing like the live performances witnessed in-person, Red Bull also chose to stream the Culture Clash live on their website.

Bristol was pure madness and insane energy – but that’s just the way this edgy brand likes it.

Dr. Seuss 112th Birthday Celebration at Miami Children's Museum

"The more that you read, the more things you will know. The more that you learn, the more places you'll go." — Dr. Seuss, beloved children's author and illustrator, in I Can Read With My Eyes Shut! Theodor Seuss Geisel, most commonly known as "Dr. Seuss," leaves a long literary legacy that has inspired millions of imaginations. Beloved creations include the mischievous Cat in the Hat, the sinister-turned-sweet Grinch, and the delicate and determined Horton the Elephant.

His stories have been adapted into beloved films, animated television series, and a Broadway musical. His books have been cherished by children learning to explore their creativity and adults learning to forge their own future paths (Oh, the Places You'll Go! as leading graduation gift). These stories have been translated into over 20 languages and have sold over 600 million copies internationally.

The Miami Children's Museum will be honoring Dr. Seuss's expansive and affecting legacy on Wednesday, March 2nd—the date of his 112th birthday. The event's planners hope to celebrate creativity, explore history, and promote literacy through this event. The museum's motto, "Play, Learn, Imagine, Create," makes the location a fitting ideological spirit for a Seuss birthday celebration.

The celebration, which is open between 10 a.m. and 6 p.m. EST, promises celebrities reading classic Dr. Seuss books, exclusive performances by the talented Miami Children's Museum Players, upbeat Dr. Seuss-related activities and games, surprise visits by the author's most-adored characters, and a scrumptious birthday cake that's certain to taste nothing like green eggs and ham.

Planned events include face painting, balloon twisting, Lorax mustache and Oh, the Places You'll Go! hot air balloon craft projects, and cutting the birthday cake with the Cat in the Hat.

Admission to this family-friend event is totally free thanks to the support of The Children's Trust, a Miami-based children's advocacy organization. Miami Children's Museum members will get access to Memberville—featuring exclusive activities and a take-home gift—and express entrance to the event.

"Today is your day! Your mountain is waiting. So. . . get on your way." — Dr. Seuss, Oh, the Places You'll Go!

For more information on the celebration, visit this page on the Miami Children's Museum website. For more information on getting a membership with the museum, visit this page. The museum is located at 980 MacArthur Causeway in Miami, Florida.

iPic Throws Creative Networking Event in Miami

What does it take to have an event, happening, or a moment go viral? Join urban creative professionals, hackers, hipsters, digital gurus. IT and digital executives, entrepreneurs and deep thinkers at "The Viral Phenomenon" to learn more.

Only at UDINE, the the iPic Ultimate Digital Industry Networking Event is Monday, March 7, at 6 p.m. at the iPic North Miami Beach.

The interactive and intimate session features Fabio Zaffagnini, an expert in social innovation, crowdfunding, crowdsourcing campaigns and product design. Zaffagnini is the creator of the www.rockin1000.com, a crowd-funded event where 1,000 musicians played a Foo Fighters song. The video from the event quickly went viral on the web, collecting more than 30 million views to date.

This in-person event promises inspiration, innovation and engaging networking with other creative professionals from the Miami Beach area. The North Miami Beach kicks off a week of similar events around the country, including stops in Houston and Los Angeles.

Tickets to the event are $30 each and include event admission, two cocktails and passed appetizers.

A meet and greet reception begins at 6 p.m., with introductions at 6:45 p.m. Zaffagnini leads a panel discussion from 7 p.m., followed by an interactive question and answer session. A closing reception follows.

Zaffagnini was driving in 2014 when he heard a Foo Fighters song on the radio. Realizing that the band would never come to his small Italian town, of Cesena, outside of Florence. Zaffagnini was inspired and began organizing a group of volunteers to assist in the considerable logistical details. A crowdfunding campaign raised almost $50,000 to assist with expenses. Musicians were asked to submit audition videos.

Last July, the day arrived and the 1,000 singers, guitarists, bassists and drummers performed the band's "Learn to Fly" in unison.

Within days, the video of the event exploded, with more than 10 million views, buoyed by a tweet from the Foo Fighters themselves. Less than a month later, Zaffagnino and a few other organizers flew to Walla Walla, Washington, where they met with the Foo Fighters' David Grohl. Media coverage of the event has sparked continued interest in the feat. And Grohl has promised to visit Cesena.

Event sponsors include M&Ms, CenturyLink Business, JM Lexus, the Miami New Times, LA Weekly, Local Houston magazine, the Florida Panthers, the Gab Group and Syn Media.

iPic Theaters are transforming the movie experience. Theaters feature reclinable comfortable seating options, in-cinema food and beverage service, validated parking, digital projection and state-of-the-art technology.

Bacardi Miami Sailing Week 2016

The 2016 Bacardi Miami Sailing Week, presented by EFG, combines the city’s most anticipated professionals in a grand event destined to catch flight. The multi-class Miami regatta sets sail between March 6 and March 12, highlighting south Florida’s springtime with wonder, excitement and the highly coveted Bacardi Cup.

A City Event for Country Participation

Bacardi’s capacity for promotion knows no bounds. Its handled teams represent a wide array of countries. Participants from across the globe will arrive, lining up on Miami’s sun-bleached beaches and beneath rich blue skies. Biscayne Bay is a worthy location, and it establishments promise much for the event. The celebrated Bacardi Cup, alongside the BMSW regatta trophy, are merely ending event awards.

The Challenge

The Bacardi Miami Sailing Week, being a big-scale event, carries big-scale amenities and competition. The event’s Star Class will compete for Sailing Week’s 89^th entry in the Bacardi Cup. Meanwhile, the event’s VIPER 640 ensures a challenging approach to the renowned EFG Pan-American Championship. The VX Ones and J70s will similarly return, coming back for their second and third years.

The high-powered event is fueled with sponsorship. Contestant sponsors have already committed their time, energy and funds to the regatta’s enhancement. Bacardi, itself, powers the event to deliver “all things sunny” to the event.

Ongoing Support and Outreach

For Bacardi, a south Florida sailing extravaganza offers incomparable visibility. Conceived as the brand’s three-day promotional event, sailors and event-goers have since transformed the Bacardi event into something far more organic. Bacardi Miami Sailing Week wasn’t always a sailing week. Bacardi’s original presence at the Cup of Cuba’s Mid-Winter Championship birthed its experiential approach to brand promotion, soon developing into a full-fledged international event.

In 1962, Bacardi relocated from Havana to Florida’s Coconut Grove. Hosted through the Coral Reef Yacht Club, the Bacardi Cup remains one of the brand’s signifying community engagement extensions. In 2016, the Bacardi Cup promises to remain as the only Cuban-born water sport extravaganza to survive in America.

89 Years of Excellence

Attracting over 200 sailors annually, the Bacardi Cup needn’t lean on social media for attention. That said, the brand does achieve mass-scale visibility through Twitter and Facebook. With over 23 countries lined in the roster, and supplemented by international and national media, the Bacardi Cup hits its Star Class stride within Miami Sailing Week on a Sunday.

Marketers should take note: an 89-year-long exposure cup is in the cards. Bacardi’s supreme dedication to land, sea, sports and international competition extends far beyond simple sponsorship. The Coral Reef Yacht Club in Coconut Grove might serve as a prestigious Miami location, but such dedication to excellence can’t be bound by location alone. Bacardi excels in experiential outreach, and it succeeds at existing on multiple market levels.

3rd Annual StyleLuxe in Miami

Spring is a time for beauty, and Miami’s StyleLuxe is delivering a global edition to its stylistic rundown. Created in February 2013, StyleLuxe has repeatedly enlightened crowds, sparked interest and displayed the world’s hottest topics with fashion, beauty and health inclusions. In April, StyleLuxe will return to Miami’s sunny atmosphere, promising a solid environment for business operators.

The Crafty Collaboration

StyleLuxe, originally crafted to provide women with the world’s latest, hottest designs, has come a long way. Now, it’s a massive collaboration of health, wellness and beauty industry professionals. Small, medium and large-sized business owners are involved—aand they're invoking StyleLuxe’s sunny disposition to promote products. Deep connections are fostered, and business attendee growth is the tip of the iceberg.

StyleLuxe might be for the eventgoer, but it’s also a jam-packed collection of professional resources. StyleLuxe will host vendor pop-up shops, expert panelists, performances and fashion show makeovers. It’s an extravaganza tailored to everything beauty, promising fun, insight and top-notch shopping opportunities.

The Business Owners

Attending business owners, meanwhile, spark interest with branding, health and beauty innovations. StyleLuxe ensures an organic approach to brand promotion, harnessing a healthy environment capable of provoking excitement. Eventgoers are urged to “come prepared,” as the all-day event is action-packed with panel talks, showcases and learning booths.

Attending small business owners showcase their products and services, engaging both consumers and other operators. Exciting and informative, StyleLuxe hits a homerun in the connectivity department. StyleLuxe business owners benefit from media coverage, a great location and ongoing, annual support.

An Altruistic Backbone

StyleLuxe maintains an air of goodwill, too. Its goals emphasize community empowerment, aligning small businesses with the area’s charity associations. StyleLuxe, primarily, upholds the empowerment of women. This year, the event will work alongside its beneficiary Lotus House Women’s Shelter. StyleLuxe will also accommodate for non-profit organizations, ensuring total cohesion within a truly altruistic platform.

Each attending non-profit organization will work with StyleLuxe to treat women and teenage girls to an afternoon of pampering. Style makeovers, a fashion show and big product reveals, too, will be entered into the cause. StyleLuxe is open to all, and it ensures a positive environment for communal growth. Vendors are always welcome, as are media partners.

The StyleLuxe Promise

If you haven’t yet, look into StyleLuxe. The event is much, much more than a prize giveaway and business gathering. It’s a celebration of beauty, multicultural lifestyle and the fashion industry. On every level, StyleLuxe encompasses the cultural innovations currently at work in the beauty industry. Vendor pop-up shops aside, the sheer presence of StyleLuxe is reason enough to attend. Miami skies, cultural learning and in-depth industry information persisting, such a strong-willed event will likely become a powerhouse in years to come.

StyleLuxe is the “big sister” to many small businesses, creating unforgettable experiences. StyleLuxe promises to conjoin product outreach and bran image at the hip. By providing an overarching environment of peace, assistance and intelligence, StyleLuxe gives brands the chance to get out in the open, promote themselves and associate with an awesome message.

2016 Experiential Marketing Summit

EMS 2016 is coming, and marketers around the country are attending. Denver’s Experiential Marketing Summit is a jam-packed conference powerhouse, bringing industry leaders together to discuss tactics, share stories and invigorate the marketing world’s future. EMS 2016 event-goers can expect massive insights, years of information and seminars discussing the world’s latest, greatest trends.

The World’s Biggest Event Marketers

With over 1,500 marketers attending, EMS 2016 is far more than a conference. American Express, Pepsi, Bacardi, Cisco, Google and Intel are leading the charge, informing others of hand-picked strategies guaranteed to win. Bestselling authors, strategy chiefs, design experts and technology gurus inspire attendees between May 4 and 6, redefining the way 2016’s business providers dish out deals, engage consumers and generate event visibility.

EMS 2016 features an all-business platform, but its high energy surpasses all expectations. Its empowering speaking faculty engages the world’s biggest brands in a one-on-one platform, crafting mission-critical trends, extraordinary practices and face-to-face marketing solutions. “The big ones” aren’t simply lecturing. They’re getting involved on the ground level.

The “Flex Learning” Format

Whether you’re an entrepreneur, a small business owner or a marketing guru yourself, EMS 2016 promises total engagement by way of its “flex learning” format. Traditional breakouts, conversation sessions and workshops do away with typical speeches, offering an environment reflective of 2016’s organic business climate. Exclusive keynotes, too, are present, allowing marketers to walk away with intuitive, extensive EMS 2016 messages.

Master Classes and Brand-Side Instructors

The brands consumers and businesses know, love and support are engaging EMS 2016 audiences on newfound levels. Real instructors, exclusive info and three days of juicy teachings await, and each is presented by leading business pros who’ve played the game a thousand times over. Get into the field with senior-level perspectives, and check out the modern marketing landscape through the eyes of Pepsi’s Consumer Engagement VP, Adam Harter. Peter McGuinness, Chobani’s CMO, too, leads discussion, gifting audiences with the air of professionalism and timeless knowledge.

EMS 2016’s Master Classes, meanwhile, feature the business world’s bestselling authors. Each Master Class super-session reveals the industry’s hottest trends, best approaches and innovative solutions. Each class gets down to the nitty-gritty, revealing the many “tricks of the trade” currently powering modern solutions. Each Summit workshop touches base with one-day-long seminars. A variety of topics are covered, bringing eventgoers to the professional level.

An Afternoon of Engagement

With over 100 Solutions Center partners available, EMS 2016’s breadth of support is astounding. Demo products, engage new solutions and get a hands-on consumer view of new products and services. The Solutions Center is EMS 2016’s chief vehicle of attendee support, enriching each eventgoer with non-stop action, plan engagement and step-by-step resource delivery.

Of course, such an event deserves something extra. EMS 2016’s low-down hours are spiced up with a happy hour, the Ex Awards Gala and a supreme after party. Morning yoga, breakfast and coffee breaks, too, are offered, prepping healthy minds for the world’s latest, greatest experiential strategies.

Sports Illustrated Fan Festival in Miami

Sports Illustrated powered its visibility in Miami, departing from New York City’s bad weather for crystal clear tides. Its multi-state tour, “Swim Beach,” powered its 2016 Swimsuit issue, creating a potent atmosphere in promotion of the magazine’s most popular theme.

A Wednesday of Sun

Sports Illustrated embarked on their tour’s second leg, landing in Miami on Wednesday, February 17. 1 Hotel South Beach played host to the south Florida getaway party, powering Swim Beach via the Sports Illustrated Fan Festival. A party to remember, Swim Beach was classy, intelligent and indicative of a well-refined brand opportunity.

The cover girls were there, spanning across fan-favorite SI models. Each 2016 cover girl received visibility, promoting Sports Illustrated in dynamic, real-life swimsuit appearances. The Sports Illustrated Fan Festival has spiked massive fan engagement in the past, enamoring event-goers with signings, pictures and meet-and-greets with the industry’s hottest professionals. Leaders Hailey Clauson and Ashley Graham headlined Swim Beach, bringing quite a lot to the table.

The 2016 SI Swim Issue

Similarly, swimsuit model Chrissy Teigen chatted up industry professionals and Sports Illustrated lovers, partnered with Gigi Hadid, who taught fans to snap perfect selfies. The 2016 SI Swim Issue is all about fan interaction, freedom and an ongoing love of all things water-based. On Wednesday night, over 20 Sports Illustrated models hit the red carpet. Fans were greeted by Nina Agdal, Lily Aldridge, Chanel Iman, Samantha Hoopes, Bo Krsmanovic, Barbara Palvin, Hanna Davis, Kate Bock, Emily DiDonato, Kelly Rohrboc, Rose Betram, Robyn Lawley and Sofia Resing.

The hotel party, soon packed with top-tier Sports Illustrated models, lifted moods with jokes, drinks, industry news and socializing. Sports Illustrated birthed a party—a party fit for the Fan Festival. Where direct promotion can be considered, the 2016 SI Swim Issue prompted incomparable interaction. Fans and models were further gathered from Swim Beach’s private cruise. The SeaFair Yacht as its vessel, Sports Illustrated sparked ongoing curiosity with a highly unique event pitch.

Natural Appeal and Private Interaction

Swim Beach was far more than a Sports Illustrated visibility jump. It was filled with lace-up sides, great-looking couples and private music. At the end of the day, Sports Illustrated carried a bombshell campaign, enticing readers with up-close-and-personal model engagement. It was a high-life event capable of garnering public attraction and private appeal. Each model dazzled, sparked and joked.

An unbeatable release celebration, Swim Beach grabbed the Sports Illustrated vibe straight from its pages. Few events hit the mark as well as the Sports Illustrated Fan Festival, and few events happen as organically as Swim Beach. Miami might be a hot destination for hot topics, but Sports Illustrated is an industry sizzler.

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