White Hot HEAT week 2016

Although the Miami Heat lost to the Toronto Raptors in game 7 on May 15, 2016, they started off the season with a bang!  The White Hot HEAT 2016 week began on Sunday April 10th, with a host of activities for all HEAT fans to enhance and enjoy more of their HEAT playoff experience. White Hot; the 2016 HEAT Playoffs presented by Miccosukee & Gaming, urges all HEAT fans to embrace their roles throughout the post-season by dressing in white. This is to support HEAT in all the daily activities, especially in its playoff games.  Many companies got into the spirit and participated in the weeks events as well. The weeks’ schedule was packed with activities for all ages!

April 10th- Fan Appreciation Night

At 6.00 pm

The week kicked off with a fan appreciation night at the AmericanAirlines Arena as the HEAT took on Orlando Magic in the final home game of the regular season. HEAT fans got the chance to win player-autographed memorabilia and HEAT giveaways among more.

April 11th- White Hot HEAT Playoffs car Decal event presented by Metro Signs Inc

6.00am -10.00am

If you stopped by the AmericanAirlines Arena during this time, fans got a free White Hot Heat window decal fitted on their rear windshield. Burnie, Heat dancers and the Xtreme Team will also present to take photographs.

April 12th- White Hot Heat road rally presented by Bacardi

6.30 pm

The first in a pair of seamless White Hot Heat road rallies got a chance to be at the Tarpon Bend in Ft. Lauderdale.  While there fans joined the Xtreme team, Miami HEAT dancers, In-Area host Uptown Dale, Michael Baiamonte, In-Arena Announcer and other HEAT fans and watch FOX Sports’ Sunday telecast of the HEAT playing the Detroit Pistons.

April 13th- XFINITY East Plaza White Hot Heat road rally presented by Bacardi

7.00 pm

Fans enjoyed the HEAT experience outdoors as White Hot Heat road rally took to the XFINITY East Plaza located on the AmericanAirlines Arena, and overlooking the beautiful Miami skyline. The festivities which included; delicious Bacardi drink specials, HEAT giveaways, and chances to win some HEAT playoff tickets.

April 14th-HEAT After Dark

7.00pm-11.00pm

The HEAT fans over 18 years got the chance to engage in the excitement of playing a pickup basketball game on the Miami HEAT hardwood, at the AmericanAirlines Arena. The event was hosted by the In-Arena Host as well as Uptown Dale, and fans enjoyed music, hoops and a special lighting along with entertainment from HEAT dancers, the Xtreme Team and Burnie. HEAT fans received a free HEAT t-shirt while supplies lasted.

April 15th- White Hot Heat Bar Crawl presented by Miller Lite

6.00pm-8.00pm

All the Miami Heat dancers, Burnie, Uptown Dale, and the Xtreme Team hit the streets on FOX Sports Sun HEAT Fan Express for a White Hot Heat bar crawl in the Wynwood area. Fans received giveaways and other fan kits from HEAT.

If you missed it check out @MiamiHeat on twitter, Instagram, Facebook, and Snapchat to see all the highlights of the week.

Bacardi Miami Sailing Week 2016

The 2016 Bacardi Miami Sailing Week, presented by EFG, combines the city’s most anticipated professionals in a grand event destined to catch flight. The multi-class Miami regatta sets sail between March 6 and March 12, highlighting south Florida’s springtime with wonder, excitement and the highly coveted Bacardi Cup.

A City Event for Country Participation

Bacardi’s capacity for promotion knows no bounds. Its handled teams represent a wide array of countries. Participants from across the globe will arrive, lining up on Miami’s sun-bleached beaches and beneath rich blue skies. Biscayne Bay is a worthy location, and it establishments promise much for the event. The celebrated Bacardi Cup, alongside the BMSW regatta trophy, are merely ending event awards.

The Challenge

The Bacardi Miami Sailing Week, being a big-scale event, carries big-scale amenities and competition. The event’s Star Class will compete for Sailing Week’s 89^th entry in the Bacardi Cup. Meanwhile, the event’s VIPER 640 ensures a challenging approach to the renowned EFG Pan-American Championship. The VX Ones and J70s will similarly return, coming back for their second and third years.

The high-powered event is fueled with sponsorship. Contestant sponsors have already committed their time, energy and funds to the regatta’s enhancement. Bacardi, itself, powers the event to deliver “all things sunny” to the event.

Ongoing Support and Outreach

For Bacardi, a south Florida sailing extravaganza offers incomparable visibility. Conceived as the brand’s three-day promotional event, sailors and event-goers have since transformed the Bacardi event into something far more organic. Bacardi Miami Sailing Week wasn’t always a sailing week. Bacardi’s original presence at the Cup of Cuba’s Mid-Winter Championship birthed its experiential approach to brand promotion, soon developing into a full-fledged international event.

In 1962, Bacardi relocated from Havana to Florida’s Coconut Grove. Hosted through the Coral Reef Yacht Club, the Bacardi Cup remains one of the brand’s signifying community engagement extensions. In 2016, the Bacardi Cup promises to remain as the only Cuban-born water sport extravaganza to survive in America.

89 Years of Excellence

Attracting over 200 sailors annually, the Bacardi Cup needn’t lean on social media for attention. That said, the brand does achieve mass-scale visibility through Twitter and Facebook. With over 23 countries lined in the roster, and supplemented by international and national media, the Bacardi Cup hits its Star Class stride within Miami Sailing Week on a Sunday.

Marketers should take note: an 89-year-long exposure cup is in the cards. Bacardi’s supreme dedication to land, sea, sports and international competition extends far beyond simple sponsorship. The Coral Reef Yacht Club in Coconut Grove might serve as a prestigious Miami location, but such dedication to excellence can’t be bound by location alone. Bacardi excels in experiential outreach, and it succeeds at existing on multiple market levels.