Wells Fargo at the Rose Parade’s Equestfest

Wells Fargo will present Equestfest on December 29, 2015 in Los Angeles’s well-recognized Equestrian Center. The two hour event promises a massive showcase of equestrian units—each participating in the 2016 Rose Parade. Beautiful horses, talented riders, dances, drills, trick demonstrations and more will be featured, engaging the audience with excellent riding and roping showcases. Wells Fargo commonly promotes equestrian events, reinforcing it's brand image by showcasing its six-horse stage coach in community parades.

The Wells Fargo Addition

Wells Fargo will promote a grand array of booths within the Equestrian Center’s vender court. Event-goers can stroll through sponsored stables, discuss the industry with riders, learn about tack processes and different horse breeds. At the low price of $15, event tickets are easily obtained. Both return visitors and newcomers alike engage in the event’s activities, expanding both a love of equestrians and the Wells Fargo name into the surrounding public.

Tickets, themselves, are purchased through the Sharp Seating Company. Wells Fargo, understandably, carries great interest in event comfort and arrangement. Their sponsorship of the December Equestfest similarly expands their professional network to access event providers, delivering enhanced connectivity via the Sharp Seating Company.

The Rose Bowl and Rose Parade

Wells Fargo catches an additional benefit with the events surrounding Rose Bowl and Rose Parade. Every New Year’s Day, multimedia views the Rose Parade and Rose Bowl Game, celebrating one of America’s favorite past times. Wells Fargo, commonly mentioned for their American military pledge support, continuously supports the nation’s identity throughout their marketing efforts.

The Rose Parade and Rose Bowl Game are over a century old, sustaining the country’s ideologies alongside music, flowers, festivities and sports. America’s New Year’s Celebration greets the world from year to year, enriching Rose Parade and Rose Bowl Game inclusions. The Equestfest directly precedes Rose-related festivities, priming consumers with action, learning and event amenities. As Wells Fargo sponsors and funds the event’s “High Noon” event, it significantly increases its Rose Parade and Rose Bowl pre-exposure.

Big Numbers and Connectivity

The Equestfest requires significant manpower to achieve excellence. Utilizing approximately 80,000 hours of annual manpower, Equestfest continuously enlists the help of 935 active non-profit Tournament of Rose Association assistance. The Tournament of Rose Association empowers events through its internationally recognizable Rose Parade and Rose Bowl. Every volunteer dedicates time to 31 committees, holding responsibilities ranging across parade participation, press maintenance and media coverage.

Wells Fargo, a chief connectivity provider, takes advantage from the event’s media coverage. As the event’s direct sponsor, it obtains massive visibility through The Tournament of Rose Association’s Facebook and Twitter campaigns. The “High Noon” Equidome event is covered via the establishment’s press headquarters, enabling Wells Fargo’s print media efforts. The Wells Fargo brand is currently expanding its marketing role, focusing on channel innovation. Similarly, their newest, millennial-directed campaign, “Done,” targets rising needs of easy banking.

Equestfest’s primary audience matches Wells Fargo’s growing market segment, enhancing their impact across social-media-hosted exclusives. Currently, Wells Fargo has 275,000 employees and impacts over 90 businesses. As it shifts its needs to accommodate for ever-shifting social media requirements, the brand will certainly gain a boost from Rose-centric sponsorships.

Eskenazi Health Presents Tonic Ball

Tonic Ball’s celebration is renowned across the industry. Music, celebratory funfairs and art are to be expected, as is wide-held excitement. Tonic’s success has been garnered through years of sponsorship. Generous providers have continuously offered support to Tonic’s ideologies while assisting the event’s demonstrations. Eskenazi Health proudly supports the event, assisting with promotions and its excellent package opportunities.

About Tonic Ball

On November 20th, the Tonic Ball celebration features local art, music and food. Jam-packed with excitement, the event constantly enhances its features with popular artists, iconic musicians and local performances. Song covers are a big part of Tonic Ball, morphing fan-favorite tunes with local touches. Show ticket proceeds are channeled into the Second Helpings charity, assisting community causes.

Tonic Ball is stationed across four Fountain Square event venues: the Fountain Square Theatre, Radio Radio, The Hi-Fi and White Rabbit Cabaret. For several years, Tonic Ball covered artist and band exclusives, featuring Radio Radio as its exclusive venue for event promotion and festivities. As Tonic Ball increased in popularity, however, expansion was needed.

Tonic Ball’s Growth

Tonic Ball’s massive popularity extends from its touch upon multiple segments. Tiny Tonic, for kids, is a frequent installment. Art galleries, silent auctions and special event promotions, too, are featured, generating massive support for the event’s four venues. Tonic Ball is all about great music, local artwork and Grade-A entertainment.

Its purist approach to charity fund generation heavily contributes to its prolonged prevalence in the industry. While many venue openly support humble causes, few avidly promote charities in Tonic Ball’s likeness. The event’s many inclusions extend charity support across multiple formats—ensuring every visitor is prompted with support opportunities and community outreach resources.

Eskenazi Health and Tonic Ball Support

Tonic Ball sponsorship and its Friend of Tonic package enlists friends, employees and customers to demonstrate their unique additions. Eskenazi Health, a proud supporter of Tonic Ball’s featured charity promotions, works closely with event providers.

Eskenazi Health has made a great move in supporting Tonic Ball, too, as the marketing approach is well-aligned with Tonic Ball’s previously-crafted strategies. One of America’s biggest net health systems, Eskenazi Health currently offers care to approximately 1 million outpatient visitors, annually. Its goals to care, advocate, serve and teach community members is telling, as is its emphasis on Marion County, Indiana populations.

Eskenazi Health’s tight affiliation with Tonic Ball certainly enables maneuverability between community segments, sharing its resources with a wide array of age denominations. Their focus on accessible quality, here, is notable, as Tonic Ball’s midway solution between entertainment and charity support identifies with such standards. Healthcare outreach is notoriously tough, but Eskenazi Health’s lead support of Tonic Ball is certainly an effective maneuver.

Due to Tonic Ball’s community expansion, Eskenazi Health’s appeal will likely benefit. Facebook and Twitter support, of course, are part of Tonic Ball’s festivities, further enriching the Eskenazi Health impact. The event’s Second Helpings program, exclusive gallery and online media support make it a power-packed marketing event package for any provider looking to make a difference.

NBC and Nitro Circus Live

On November 17, NBC’s host of Nitro Circus Live will feature heart-stopping stunts, performing athletes, record-tricks, freestyle motocross, skate and BMX. Nitro Circus is well-known for its fascinating, excitement-inducing antics, and NBC’s direct sponsorship definitely injects its brand with a new range of motion.

The Nitro Circus Live Event Roundup

Nitro Circus’s eccentric barnstormers imbue the modern flying circus with some of the industry’s finest, most exciting inclusions. Daredevil vehicles, wings and wheels are all there, run by expert stunt-men and women. Most of the event’s air-side activities have, in the past, featured astounding tricks like the ‘double front-flip tail-whip,’ while smaller tricks run amuck across the stage below.

Nitro Circus infuses adrenaline and gasoline, creating fiery displays with a circus-like vibe. It’s all showbiz, but the event’s dangers are very real. Performers take good time preparing for every turn, every trick and every angle, ensuring protection is maximized. Its non-motorized Giganta Ramp is the event’s mainstay, attracting repeat visitors on its merits alone. Harnessing a design revaling one of Evel Knievel, the Giganta Ramp launches non-motorized vehicles up to 60 mph in seconds.

NBC’s Sports Ventures

In 2010, the Nitro Circus television show was adapted and enhanced by its at-the-time CEO, Michael Porra. The all-new, must-see live event might’ve replaced the television phenomenon, but Nitro Circus Live garnered an entirely new audience and smashed box office records. Its diehard television fans arrived, and its masses from Australia, Canada, Europe, the United States, Japan, China, New Zealand, South Africa and the Middle East heralded an in-the-flesh event.

NBC’s Sports Ventures Unit, meanwhile, acquired and developed new angles to target the Nitro Circus Live audience. The NBC Sports Ventures Unit, itself, has repeatedly developed new properties for NBCSN, NBC Sports and the Golf Channel. All of NBC Sports Ventures properties are directly sponsored by NBC, and big-name brands like Reebok Spartan Race, Red Bull Signature Series and Nitro Circus are but a few of its grandest obtainments.

Visibility and Popularity

Nitro Circus live thrives beneath NBC, acquiring massive popularity through Facebook, Twitter and television spots. The NBC Sports Group and Nitro Circus have recently created a multi-year partnership, pairing with Jed Mildon’s record-breaking BMX quadruple backflip event. Nitro Circus: Crazy Train, meanwhile, has become NBC’s newest eight-part series. The reality series, capable of sustaining the original Nitro Circus weight, will be featured on NBCSN.

In the world of experimental marketing, Nitro Circus Live takes the cake in terms of direct approaches. Motorbike backflips, global media attention, famous athletes and event face-offs drive Nitro Circus Live, and NBC’s umbrella impact pushes the limits. Adapted from a show to a live event, Nitro Circus Live is an extraordinary maneuver. The brand’s attention, first and foremost, was derived from its power-packed construction. While a live event seems, at first, almost necessary, Nitro Circus Live is the result of years of planning. Likely, NBC will continue Nitro Circus Live alongside Nitro Circus: Crazy Train, partnering the event’s jaw-clenching features with the brand’s original market platform.

Miami Book Soiree

The Miami Book Fair is one of the largest and most popular in the world, drawing thousands of spectators, celebrities, book enthusiasts and entertainers. This venue presents Book Soiree, a multi-day premiere event showcasing the authors, panelists and industry representatives in a laid-back environment to complement the Miami Book Fair November 15-22, 2015. Designed like the street fair which has six sections, this venue will simulate an author’s panel in the middle of the space, with a backdrop of previous book fair highlights. True to the name “fair,” there will be a “Kids Row” complete with face painting, cotton candy and popcorn, and children’s authors on hand to autograph books and take pictures.

There will be a few national celebrities and authors on hand to perform, read from their bestselling books, and offer workshops and classes on the art of writing and how to break into the industry. Major publishers and book editors will have their own booths throughout the space to speak with parties interested in becoming authors or seeking information on the industry and how it works.

An entire section will be devoted to food and other goodies, with chefs on-site to demonstrate how to cook different selections and showcase recipes from their books. Center stage will have performers from all over the world, creating a party atmosphere while immersing the venue into the world of literary wonder.

Past highlights of the Miami Book Fair include Meet-the-Author events, dancers and face painting in Kids Alley, and cooking demonstrations in the areas highlighting all participating chefs who have books.

Authors slated to appear this year include Elizabeth Alexander, Michael Barnett, Michael Buckley, Luther Campbell, Sandra Cisneros, and Pablo de Santis. Programs include Panels and Themed Discussions, The Swamp, Children’s Alley, Reading Queer, The Kitchen and Destination Comics.

Sponsors for the event this year include the Knight Foundation, OHL Arellano, The Batchelor Foundation, South Motors, The de Groot Foundation and the Green Family Foundation.

Tickets for this event are already on sale and can be acquired online.

The first Miami Book Fair International, founded by Miami Dade College and community partners, took place in 1984. Since then, it has been recognized as the nation’s finest literary festival. In 2001, the Fair became part of The Center for Writing and Literature @ Miami Dade College, a cultural and academic initiative that promotes the advancement and appreciation of literature throughout the year.

Amelia River Cruises and the Cumberland Island Tour

On November 17, Amelia River Cruises will promote its services via its expansive, immersive river tour: The Cumberland Island Tour. Taking place at 10:30 am, seven days per week, The Cumberland Island Tour is an Amelia River Cruises promotional cornerstone. One of the entity’s biggest, most popular tours, The Cumberland Island Tour examines Amelia’s rich history alongside deep Cumberland Island factoids.

The Tour

Patrons view wildlife, notable areas and unique destinations aboard The Cumberland Island Tour. Cruising on Fernandina’s best shrimp boats, visitors view Ft. Clinch, the historic Old Towne and Cumberland Island’s wild horses. The Carnegie Dungeoness Mansion’s ruins, Greyfiend Inn and other popular destinations are similarly viewed.

The Cumberland Island Tour places high value upon the area’s most memorable areas, focusing upon history-centric lessons, colorful stories and the area’s riches offers. Reservations are frequently needed to obtain event seating, as The Cumberland Island Tour has become increasingly popular in recent years.

Promotion and Passage

The Cumberland Island Tour is highly promotional of Amelia River Cruises, and thus requires unique experiences and quality vessels to procure excellent trips. An exclusive community outreach collection, the Cumberland Island Tour utilizes U.S. Coast Guard Inspected, highly refined vessels. Visitors can expect handicap-accessible, bathroom-equipped and fully stocked rides. Food and beverages are allowed, as are cameras.

The event’s promotion is featured on the Amelia River Cruises website, where site-goers can take part in its Virtual Tour. Facebook, TripAdvisor and DropCam, too, are part of the Amelia River Cruises promotional plan, impacting a rare—and difficult—nautical promotion area. Often, river cruises are difficult to promote due to their segmented accessibility. Water-bound promotion is typically reserved for event-goers, heightening company advertising difficulties.

Amelia River Cruises succeeds in this area, however, as its multitude of coverage options persist where other providers fail. The Cumberland Island Tour is well-recognized, and its yearly events consistently acquire numbers while scaling Amelia River Cruises to new standards.

Other Promotions and Deals

Amelia River Cruises maintains an expansive package deal program. The company has consistently been recognized with Jacksonville Beaches, enriching its community outreach with city-based amenities and services. Residents can expect free birthday cruises, specialty reservations and the Amelia River Cruises Kids Free November Program.

Every-day discounts are constantly available, as are group specials, military discounts, senior discounts and group rates. Above all, the Amelia River Cruises Private Charter program succeeds in promoting small-party outings. Summer camp, scout and school programs similarly exist, furthering The Cumberland Island Tour’s accessibility. Nature outings are highly successful in attracting educational groups, and the event’s naturally high educational value aligns it with Jacksonville’s rising consumer groups.

Every trip is powered on a case-by-case basis, ensuring total feasibility and unique rides, every time. Amelia River Cruises succeeds in marketing its programs to lower age groups, and its Cumberland Island Tour achieves repeat success throughout November. Of course, seasonal voyages receive different reception, though The Cumberland Island Tour takes advantage of the shrimp vessel’s design to adapt to any chilly environments.

Pepsi at the Greater Jacksonville Agricultural Fair and Expo

November 4 and November 5 will host this year’s Greater Jacksonville Agricultural Fair and Expo, an area-exclusive event since 1955. Having garnered local agricultural lovers, music lovers and food lovers alike, The Greater Jacksonville Agricultural Fair and Expo consistently offers excellent amenities within a privately-held event.

From the Former Gator Bowl

The former Gator Bowl was transformed to become the Jacksonville Municipal Stadium. In May 1989, the area hosted the Greater Jacksonville Agricultural Fair to harness the location’s potential. Since its initial 700,000-patron count in 1990, the Greater Jacksonville Agricultural Fair and Expo has created wonderful experiences for return visitors and newcomers.

Northeast Florida’s largest festival, the Agricultural Fair exemplifies the area’s dedication to positive economic impact. Having raised over $10 million for Duval County, the Agricultural Fair is a time-tested-and-true event of opportunity. Since its creation, the fair has similarly raised $3.1 million for civic and charitable organizations. This year’s 60^th rendition promises much in way of charity benefits.

Vendor Distribution

Greater Jacksonville’s sponsorship is incredibly valuable, as its hub center for product testing and marketing provides excellent opportunities for small, medium and large businesses. The Agricultural Fair’s sponsors are situated just outside the grounds, maximizing use of high traffic areas. Prospective sponsors can design customized packages, so as to perfect budget opportunity and balance services with the fair’s already-established offerings. Marketing campaign needs are always upheld at the Agricultural Fair, making it a repeat destination for a variety of marketers and industry impactors.

Pepsi and Celebratory Involvement

Pepsi supports and delivers the Agricultural Fair’s 60^th year, sponsoring games, rides, merchandise and entertainment. Jacksonville’s five nearby counties, too, are involved, expanding sponsorship networks well beyond the fairgrounds. Partnering with Belle City Amusements, Pepsi gains much in terms of positive brand attribution. Pepsi has consistently been a park-goer-favorite beverage, making appearances across a slew of festivities. The location’s bright, cheerful adoptions certainly promote a positive brand image.

The Expo

The Greater Jacksonville Agricultural Fair and Expo procures value far beyond carnival festivities. The event’s accommodating expo furthers Pepsi’s outreach via its Exhibit Hall, where attendees may view specialty vendors, collectors and functions. The sports complex facilitates movement across 12 acres of landscaped grounds, a 50,000 square foot exhibition hall and the Agricultural Complex’s 44,000 square feet.

Indoor and outdoor functions, alike, imbue Pepsi’s brand involvement with tight appeal. Beverages are notoriously benefited by indoor and outdoor gatherings, and The Greater Jacksonville Agricultural Fair and Expo promise quite a bit of brand attribution with well-placed refreshment stands and sponsorship logos.  Above all, the event is one of community outreach. Whereas most fairs and expos are comprised of strictly local audiences.

The Greater Jacksonville Agricultural Fair and Expo extends its offerings to consumers abroad. The event’s makeup, alone, justifies experimental marketing tactics, as surrounding locations heavily rely upon Jacksonville’s unique placement in Florida. A cultural hub for many activities, events and consumer options, Jacksonville promises to be, yet again, an excellent location for such an ambitious fair.

Sweets for the Sweet!

There’s nothing better than being able to feed a sweet tooth with the ultimate sweet confection of all time: Chocolate! That’s exactly what the team at the 10^th Annual International Chocolate Festival imagined when putting together their premier event, Sweets for the Sweet! A multi-day event, this party starts on January 21 as part of the pre-opening festivities. Chocolate confectioners from all over the world will converge in a venue decorated like a chocolate factory to provide educational sessions on the history of chocolate; have free chocolate demonstrations; and of course, hundreds of chocolate to taste,

A fun-filled event that will feature local performers, master chefs and chocolatiers, sponsors will set up booths with information, giveaways and other incentives. There will be an entire “kids station” decorated like the Willie Wonka Factory, where children at the event can play, understand where chocolate comes from, and make their own.

Not just for chocolate, there will be food stations set up by food trucks to keep everyone full while enjoying the chocolate. Selections like pizza, Caribbean conch fritters, frozen hot chocolate, Peruvian food, roasted corn and Italian sausage are just some of the offerings that will be a part of this event.

Closing out the festival, event goers will have an additional day of fun with a concert taking place Sunday night after the festival is done. International performers will take the stage with much fanfare to close out the festivities with a bang. Pieces from the art show will be on display to showcase the environmental education program.

Tickets for the event are already available via the Fairchild Tropical Botanic Garden website for $25. Tickets for the parties will be available in November. Sponsors for this year’s event are Whole Foods Market, CocoVia Brand, Miami-Dade County, Florida Attractions, City of Coral Gables. Previous sponsors include Nestle Nesquick, New York life, Zico, Mexico Tourism Board, Johnson and Wales University, and Martex.

The mission of Fairchild Tropical Botanic Garden is to save tropical plant diversity by exploring, explaining and conserving the world of tropical plants; fundamental to this task is inspiring a greater knowledge and love for plants and gardening so that all can enjoy the beauty and bounty of the tropical world.

The International Chocolate Festival is designed to learn about the life cycle of a cacao plan and the different variations of chocolate that can be made in a fun and interesting environment.

"Laugh Out Loud" Reigns in the South Beach Comedy Festival

Lots of fun and laughs, Miami’s comedy scene is always pumped. In celebration of the South Beach Comedy Festival for 2016, the team introduces Laugh Out Loud, a multi-day party featuring comedians, celebrities, performers and event goers. What’s better than being in a venue where comedy reigns? This event will be designed like a comedy/nightclub, with all the ambience and atmosphere that will make this a comforting venue that offers fun, exclusivity, and a chance for event goers to meet the comedians up close and personal. There will be a section for food vendors offering a number of entrees and treats named after famous comedians.

There will be another section designed like a stage, where workshops and classes on writing comedy will be held. There will also be areas where agents will be able to meet with budding comedians who are seeking representation. A large rotating screen will highlight features from popular comedy shows like Def Comedy Jam and Comedy Central.

Musical performers will be slated to appear throughout the venue at different times to add variety and a different vibe prior to comedic performances. A venue that welcomes both professional and open mic comedians, this will be a forum where up-and-coming comedians can showcase their skills. Other events featured will be a comedian roast, where both celebrities and event goers can participate in roasting popular comedians; a kids corner during the day where they will learn the fundamentals of performing in front of a crowd and how to write their own jokes; a comedy bowling tournament held outside, and a “Jeopardy” type game where participants will have to name that funny movie, person, or song.

The venue will have both indoor and outdoor activities, with opportunities to win giveaways and raffle prizes. This party will also shoot footage to include into a commercial for the Fillmore Miami Beach at the Jackie Gleason Theater, and to be shown on Comedy Central.

Tickets for this venue will go on sale in March, as the event is held in April of each year. Tickets can be obtained through Ticketmaster, or at the Theater Box Office.

Former comedians who have participated in the festival include Hannibal Burress, Dave Chappelle, Bill Burr, Michael Yo, Mark Normand, and Patton Oswalt.

Partners of the South Beach Comedy Fest include the Miami Beach Visitor and Convention Authority, Sirius XM Satellite Radio, Miami.com, Comedy Central, and the New Times.

Veritage Miami Kick Off Event

Supporting events that work to benefit others is one of the best things about organizations in Miami. One of the most popular year-round venues that attracts a huge crowd is Veritage Miami. Next year, Veritage Miami presents Unite with Veritage, a day party to kick off the events taking place in April every year. Designed to simulate a winery, there will be a rotating screen highlighting the different events slated to take place during the four-day affair, with booths set up to conduct tastings, wine classes, and other workshops on food and wine.

Celebrities and musical performers will attend for autographs, a silent auction, and a cooking contest. This venue will be a smaller-scale version of what to expect during the main venue. Past events include a craft beer tasting, fine wine tasting, interactive dinner and auction & wine dinner. Sponsors will be on hand for giveaways and in-depth presentations of their products or services.

Free recipes will be shown on a number of screens throughout the venue, with on-screen demonstrations on how to prepare those meals. Participants in the Best in Glass competition will also be presented to the crowd, with tastings for everyone to add their votes.

Sponsors will play a huge role in this day party, with a mini-program outlining the mission statement and purpose for supporting Veritage Miami as a souvenir book for event goers. Past sponsors include City National Bank, Miami Marlins, American Airlines, Bacardi, Bank of America, Greenberg Traurig, Carnival Foundation, Celebrity Cruises, Johnson & Wales University, and a host of others.

Tickets for the event will be sold starting in January, 2016 through Ticketmaster and Veritage Miami.

VeritageMiami (formerly United Way Miami Wine & Food Festival) brings together a who’s who of more than 3,000 wine, beer, spirits and food lovers from all across South Florida along with top sommeliers, notable chefs, prestigious wineries, winemakers and breweries and an impressive lineup of auction lots all to benefit the South Florida community. VeritageMiami benefits United Way of Miami-Dade, supporting programs in our community that are focused on improving the education, financial stability and health of our residents. VeritageMiami is part of Veritage, a series of celebrations of wine, food and philanthropy.