Contemporary Art and the Future of Marketing

Perrier recognizes the value of marketing with today's hottest contemporary art styles and trends, realizing that the status quo has become faux pas.

Perrier has developed a relationship with the cutting edge street-art duo FAILE in recent years and in an effort to mix Miami's art-culture scene with the combinations of FAILE and BAST's Brooklyn-inspired urban contemporary art, Perrier is sponsoring the FAILE BAST Deluxx Fluxx Arcade of 2013 at Art Basel Miami Beach.

The Evolution of Art and Marketing

In the last decade, marketing has become an effort to connect products with culture. Art is culture and art is the bridge that connects a product with that culture. The new truism of marketing is ''the art of exposure.''

The expose' is an example of how contemporary and emerging artists are taking the artsy snobbery out of the art world and making the spectators the canter of attention and allowing the art to work as a background.

FAILE and BAST not only make their art an experience, but an exciting pleasure. Rather than throw art on a sterile wall, FAILE and BAST exhibit their art in video arcades by plastering it on the sides of machines. In other words, their art is interactive, part of a larger experience.

Marketing Companies Running With the Idea

Marketing your brand at Art Basel Miami Beach is a means of brand marketing that reaches untapped or uninterested market demographics. Venues in Miami are providing space to companies and corporations that want to advertise their products in an unconventional manner.

There is a definitive advantage to marketing with the styles of contemporary art, of making something spectacularly today of one's event space Miami.

The Deluxx Fluxx Arcade is one of many events in Miami held during the beginning of December that is part of the Art Basel Miami Beach. There is baseline for the Art Basel. Be unique, be striking. Be outside the box or different than anything in it.

Cavalli Restaurant opens during Art Basel Miami Beach

Events in Miami are an excellent place for brand marketing, and for the fashionably fabulous, Art Basel Miami Beach is one of the not-to-be-missed events of the season in Miami. Art Basel Miami Beach features artists and art galleries from all around the world. This sets the mood for networking and attracts potential clients and business partners with similar interest.

This season during Art Basel Miami Beach 2013 Roberto Cavalli will be premiering the Cavalli Restaurant & Lounge. The restaurant will feature decor from Cavalli Home and authentic Italian cuisine from world renowned Chef Stefano Mazzi.

During the week of Art Basel Miami Beach the city comes alive with events that surround the main art fair held at the Miami Beach Convention Center. It is advantageous for new venues in Miami to open their doors in high profile locations such as Ocean Drive on South Beach, the same location as Roberto Cavalli's new restaurant.

Each year Art Basel Miami Beach reaches record attendance. According to 2012's numbers over 700,000 people in a course of five days attended Art Basel 2012. Art Basel Miami Beach features artists and art galleries from all around the world. This is the perfect time of year to introduce a new event space Miami has yet to see.

This is the number one reason why Roberto Cavalli's new lounge and restaurant is being debuted during Art Basel Miami Beach. The timing of this affluent destination's launch is part of a marketing strategy that is sure to position the new establishment into one of the top restaurant venues in Miami.

Marketing agencies from around the world know that selecting the right time to promote brand awareness is essential to success. Art Basel Miami Beach is the perfect time in Miami for brand marketing events, product promotions, and launch of a new business, like Cavalli's restaurant.

BAZAAR's PopUp Store at Art Basel Miami Beach

It’s that time of year again. The time of year when Art Basel returns to Miami Beach, bringing with it a crowd of art enthusiasts and global jet setters. Art Basel Miami Beach is the perfect scenario for building brand recognition for well-known artists, as well as the obscure. Marketing your brand at Art Basel Miami Beach can be accomplished via pop-up art fairs, parties and additional avenues. These events in Miami attract potential consumers, media members, and local art collectors from Miami and the surrounding areas. International art advocates are never left out of the scene, as they prepare to travel to all venues in Miami to view the new collection of the world’s most avant garde artists.

ShopBAZAAR is scheduled to return to Art Basel Miami Beach from December 3-5, 2013. Their pop-up store will feature exclusive viewings for public and private shopping experiences. In 2012 their must-have fashions with a retail flair encouraged people to immediately purchase items. ShopBAZAAR is planning on having the same instant-gratification reaction at this year’s pop-up experience. The venue provides the perfect electric atmosphere to encourage shoppers to shop until they drop. Exclusive items such as limited edition Jennifer Fisher ‘apostrophe’ earrings and specially designed MCM handbags by artists Craig & Karl will be available for purchase. To peruse the ShopBAZAAR collection be sure to stop by the Soho Beach House - an exclusive event space Miami.

The art world buzz surrounding the return of ShopBAZAAR to Art Basel Miami Beach signifies the growing marketing trend that is associated with this event. Imagine a place where art can be viewed both privately and publicly; where you can discover new artists; fall in love with old favorites; and purchase exclusive artwork … upon opening your eyes from this imagined venue, and you will soon realize that in fact it is a reality. Art Basel Miami Beach 2013 is set to exceed its 2012 successes.

Marriot improves brand marketing with Art Basel Miami Beach

Every year, there are countless events in Miami that draw visitors from around the United States and the world to the sun-soaked city. One of the most high profile events is Art Basel Miami Beach, an art convention that features some of the most prominent and varied art events in the world. Marketing your brand at Art Basel Miami Beach has proven to be a lucrative and profitable investment for many companies.

One example of this is the Red Dot Art Fair, an event held during Art Basel Miami Beach event that features up and coming artists. Many venues in Miami will hold events like the Red Dot Art Fair and the partnership between Art Basel and Red Dot is crucial for Red Dot's success. Just as important is Marriot's sponsorship of the Red Dot Art Fair. This sponsorship has provided the funds Red Dot needs to run their event and the publicity to draw the best up and coming talent.

Marriot also benefits greatly from their arrangement with Red Dot. As a result of their sponsorship, Marriot has been named the "Official Hotel of Red Dot", which brings with it publicity every time Red Dot or its artists post something online or host an event. This brand recognition gives Marriot a marketing presence in an area that focuses on entertainment.

Marriot has been successful with conventions and business travelers and their ability to break through to artists is proven with their marketing campaign with Red Dot. Other companies that are looking to boost their presence within global art community should look to Marriot for ways to market their brand at Art Basel Miami Beach.

ELLE DECOR at Art Basel Miami Beach

Showcase venues in Miami offer businesses an ability to bring marketing aspects to life while presenting their brand to one of the most high energy and cutting edge audiences in the world. These venues allow brand marketing teams to transform raw space into a customized and interactive experience that will live long in the memories of potential customers.

Consider the possibilities of marketing your brand at Art Basel Miami Beach. By associating your business with the world's most anticipated art shows for modern and contemporary collections, you would take your brand marketing to the next level. This is exactly what the ELLE DECOR team will be doing when they bring their interior design showcase to Miami.

In fusion with the upcoming December 2013 events in Miami for Art Basel Miami Beach, ELLE DECOR is hosting the Modern Life Concept House. Showcasing the finest interior design featured in ELLE DECOR magazine, expect to see the top of the line in luxury decor at this event. By choosing this South Beach event space Miami residents will get to appreciate the premium designs of the Modern Life Concept House, which has previously taken place in Manhattan. The event is scheduled for December 4 to 8 and 14 to 15, each day from 10 am to 3 pm.

Located in the exclusive Sunset Isles, this event will hail interior designers specifically chosen by the ELLE DECOR editorial team. The showcase will feature interior spaces completely transformed to fit particular esthetics that are cohesive to the water inspired design of Miami, FL. Interior designers are partnered with high end appliance and furniture designers in order to create a livable and re-creatable scene. Tickets to the event are $35 and sold at the door. Proceeds will go to the Sylvester Comprehensive Cancer Center, which is part of the University of Miami Health System offering services to South Florida.

Arizona Iced Tea at Art Basel Miami Beach

Headlines are scattered across the internet about the "Art Museum on a Can." Lemon Fizz is a new drink designed by artist Richard Prince and produced by AriZona Iced Tea. This drink (and its artistically aesthetic can) will debut in December at Art Basel Miami Beach.

AriZona’s Global Communications Director Jackie Harrigan said, “The package design celebrates Richard’s creativity and history within the art world, with secret elements for consumers to discover that signify the union of our creative forces”

Marketing Art

What has the art world buzzing about this highly decorated lemon soda is that the artist approached the corporation and not the other way around. Instead of being seen as an endorsement, the new drink is actually a genius stroke of marketing material for AriZona Iced Tea.

Pictured in black and white, Richard Prince’s debonair pose is plastered on top of a colorful background of his work. His signature scrawls across the front.

Making a Splash

AriZona Iced Tea is a popular drink among the trendsetting crowd. Richard Prince contacted AriZona to make his own drink, moved by his love for lemon flavored drinks and tea. Prince states, "As a fan of AriZona’s Arnold Palmer line, it felt natural to collaborate and the partnership evolved from there. The outcome is Lemon Fizz, which is a fantastic beverage and one that I can employ in my own craft."

The new drink already has three events presenting it at Art Basel Miami Beach, and 23 other venues in Miami will also be offering Lemon Fizz. Even a special sorbet will be made with Lemon Fizz and other fresh ingredients, such as: ginger, pomegranate and basil.

Setting Apart Your Brand

When it comes to Art Basel Miami Beach, something original and over-the-top is how major brands and designers make waves. The event space Miami offers will be packed full of high fashion parties and galleries for a week long party in the Magic City. Reserving the right venue in Miami and creatively marketing your brand at Art Basel Miami Beach is the only way to stand out in a slew of competing designers seeking the attention of socialites and celebrities.

Red Bull at Art Basel Miami Beach

Art Basel Miami Beach is a global art event where people can experience beautiful works of art and art culture in Miami Beach and the surrounding areas.  Besides the opportunity to be engulfed in a tropical creative atmosphere for a week, Art Basel Miami Beach is also an excellent opportunity to market your brand.

Why Brand Marketing is Effective Here

One of the things to keep in mind with events for brand marketing is that it is important to target a large audience. When marketing your brand at Art Basel Miami Beach, you have the ability to target multiple large audiences at once during this week long event as it attracts thousands of people a day.  This is a key factor in making Art Basel Miami Beach an effective option to create brand awareness and exposure.

High traffic events are often high profile events. This means that there are more options for media coverage and international news coverage, national news coverage, bloggers and photographers all flock to South to get the real scoop on Art Basel Miami Beach. You can get more contact information and build up social media followers quickly by venues in Miami like this.

There are many companies taking advantage of the artistically transformed event space Miami has to offer. Red Bull has geared up with some of the best contemporary artists at Art Basel Miami Beach to create the Canvas Cooler Project. Artists created amazing works of art on coolers featuring the Red Bull inside. This helped to not only bring awareness of these amazing artists, but helped with brand recognition for Red Bull.

Red Bull is by far not the only large company that has taken advantage of the branding opportunities this event in Miami offers. Some of the other companies that have been seen at Art Basel Miami Beach include BMW, Cartier, Evian and many other international brands. Art Basel Miami Beach is a strategic utopia for brand marketing for both large and small entities alike.

Swiss Bank USB makes it rain for Art Basel

As South Florida and Miami prepare for Art Basel Miami Beach in December, venues in Miami are preparing for works of art by thousands of artists and an influx of tens of thousands of visitors. Many advertising and brand managers are also preparing for the event. If you are marketing your brand at Art Basel Miami Beach, you could do much worse than taking a page out of the Union Bank of Switzerland's marketing playbook.

UBS and Art Basel Miami Beach

Swiss banking giant UBS identified Art Basel in Europe as a strategic partner in 1994, and has been a partner to Art Basel Miami Beach since its very first year in 2002. In the twelve years since, Art Basel Miami Beach has become one of the most significant events in art, and UBS has stayed with it, serving as the lead partner.

This year UBS stepped it up again, further strengthening their association with Art Basel Miami Beach, the arts and the Miami community. One of the major events that UBS has partnered with Arts for Learning of Miami in support of the “ArtWorks,” program. “Artworks” is a pilot program of paid internships in the arts for students attending high school in neighborhoods that surround Miami’s Wynwood Arts District. The program was created to expose young people to the art-making process, give them employment, and help them develop an appreciation for the arts.

ArtWorks itself is becoming an integral part of Art Basel Miami Beach. Students who participated in the program will take part in a workshop hosted by UBS and inspired by Kiki Smith’s Chorus, which is also part of the UBS Art Collection. Students will have the opportunity to learned the stained glass making process, and make their own works of art.

This growing association and continued bonding with Art Basel Miami Beach further solidifies the branding of UBS with the community and the arts.

Vanity Fair at Art Basel Miami Beach

 Each year in December when Art Basel Miami Beach explodes in South Florida, it brings with it artists, art enthusiasts and a week of galleries, galas, and art shows. It also brings opportunities for marketing your brand at Art Basel Miami Beach.

How Vanity Fair Brands Itself at Art Basel Miami

One brand who has taken great advantage of the annual global arts event is Vanity Fair. Vanity Fair uses Art Basel Miami’s edgy, artistic atmosphere to brand its own edgy image. It does it through lavish, self-mocking parties that appeal to the magazine’s upscale, youthful minded readers. An example of these tongue-in-cheek events is described in this lengthy and imaginative invitation from Vanity Fair itself. It details “The Greatest Art Basel Party in the History of Mankind”…at least until next year of course.

What is important is that Vanity Fair has found its niche with the Art Basel crowd, and has found venues in Miami to team with, like the Museum of Contemporary Art North Miami. If you are a brand manager, agency, or ad executive, you should consider the value of marketing during Art Basel Miami Beach.

Marketing Venue in Miami

Soho Studios, in the heart of Art Basel Wynwood, is in Miami’s Design District. Just north of Midtown Miami, Wynwood’s galleries and events are throbbing with contemporary art and artists. It is also ripe for creative marketing concepts and is know for a venue for brand marketing events, such as launch parties and experiential marketing.

Our space is vibrant,  exciting and our experienced team experienced is creative. We have resources that include relationships with local vendors, an extensive back ground in event production and event planning. Learn why more and more national and international brands have found us their “go-to” venue in Miami. We can help you in marketing your brand at Art Basel Miami Beach Vanity Fair Style.

For Art Basel Miami Beach events or year round, we encourage you to look into Soho Studios.

Prada at Art Basel Miami Beach

When the Prada store opened it’s doors in the Design District it created quite the buzz among the area's most fashion-conscious citizens. Prada's storefront opened just in time to showcase their luxury goods during Art Basel Miami Beach, a yearly, massive art show attracting fifty thousand artists, curators, collectors, dealers, and art enthusiasts.

Perfect Timing for Prada

Marketing your brand at Art Basel Miami Beach is a smart move – with tens of thousands of art and fashion-savvy prospects strolling along the sidewalks and venues, Prada's sparkling  facade and lush interior got its fair share of attention.

Brand Marketing Through Corporate Events

Catching the attention of new customers and creating loyal enthusiasts is key in today's advertising market. Cutting edge live events are a sure-fire way to attract consumers to your brand. Launch your new product in style by throwing the year's biggest bash with the perfect theme and all the trimmings.

The choice in venue for your consumer, trade or media event can make or break the launch. Be sure that the space and staff can handle your needs, from seating to appropriately themed decorating.

Year-Round Entertainment and Event Space Miami

When large, established companies and big name artists seek unparalleled event venues in Miami,Soho Studios is their one stop shop for all things entertainment.

Located in Wynwood District, Soho Studios is the premier venue in Miami for brand marketers, event planners, photographers, and film makers alike. From the three massive studio spaces to the personalized décor and catering, Soho makes planning for your next event or project a breeze.