Lori R. June 20, 2017 Brand Marketing, experiential marketing, experimental marketing, Trade Show, Social Media, Pop-Up, Convention How Beautycon Grew in 2017 Lori R. June 20, 2017 Brand Marketing, experiential marketing, experimental marketing, Trade Show, Social Media, Pop-Up, Convention Makeup and politics can mix, if they’re stirred properly. This year’s Beautycon grew in size, and its focus on hot-button issues, Q&As and panel discussions is responsible.