Seattle jazz fans have been enriched with Starbucks’s Hot Java Cool Jazz show in the past, experiencing the region’s top Edmonds-Woodway musicians. Mount Si, Garfield, Roosevelt High and Mountlake Terrace High Schools will, once again, meet to inhabit a dynamic evening of fun and music on March 25, 2016. The Paramount Theatre will play host to the event, invigorating the true Seattle jazz tradition with great allure and size.
Funding and Participation
The Hot Java Cool Jazz event has, in the past, received over $55,000 from evening ticket sales. Such success has been funneled into participating school music programs since 1995. Each year, the Hot Java Cool Jazz music show raises above $450,000 in total to empower local educational music programs.
Big-name music bands, like Count Basie, Duke Ellington and Benny Goodman, inspire the event’s young minds. Student-level participation defines the Hot Java Cool Jazz event, making it, solely, an educational-level promotional experience. Participation is always promoted in the event’s lead-in weeks, when Starbucks promotes the Hot Java Cool Jazz event in the local area’s Starbuck's University Village store. Many Roosevelt and Garfield High School parents attend this location for coffee—granting them direct access to event information.
The Event
The Hot Java Cool Jazz sensation has skyrocketed its participants into success. Event players have, in the past, received highest honors at the New York Ellington Festival. Today’s Hot Java Cool Jazz is still inspired by the company’s previous attention to detail, success and enthusiasm. The show has evolved into a multifaceted night of excitement, sometimes selling out the Paramount with 3,000 guests.
The show, itself, carries an astounding vibe. The Hot Java Cool Jazz plays approximately four songs, with several intervals between. The pacing doesn’t inhibit, and the crowd has been historically pleased to wait between sets. Band directors and students alike wear formal attire, playing solos and top-game floor sets. For kids, jazz’s essence takes form on a year-to-year basis, where new songs, new sets and new approaches liven up the event’s attribution to annual, international festivals.
Starbucks and Youthful Event Marketing
Starbucks has, in the past, shown excellent dedication to its surrounding youth culture. Focusing on its age 15 to 21 market, Starbucks hasn’t spared much in terms of relevancy.
Considered an upper-scale coffee establishment, Starbucks utilizes the Hot Java Cool Jazz event to inspire its primary consumer base with artistic merit, class and a nod to evolving musical culture. Starbucks currently owns more than 18,000 retail locations across 60 countries. Starbucks’s growth continues to soar, becoming increasingly popular across college, and high school, campuses. Hot Java Cool Jazz brings something new, pulling parents into pre-event meetups.
Having inserted itself into America’s urban landscape, Starbucks’s trendy company culture is similarly important. Its young staff, sponsoring and impacting the Hot Java Cool Jazz event, are entirely supportive of the brand’s growing image. The company’s market success, in large part, is due to its excellent allocation of resources during experimental marketing events. In the world of events, staffing with primary age denominations is a good idea.
