Who wants aerial coverage? We do, and you should too. Drones have made several appearances in 2017, and they’re popping up more frequently. You should invest, because they’re becoming a go-to resource for event marketers, brand promotion teams and event backers. If you want to have a successful, engaging event, take to the skies. Here’s why:
Outdoor Safety Precision
What? You don’t need a weather radar? Well, not exactly. You should still check the day’s forecast. You should also still invest in a security guard. Drones can pack high-end cameras, however, and they can hit regularly inaccessible angles. Whether you’re fearing crowd control issues or security breaches, a droned camera, really, is your best bet.
Facebook’s Favorite Livestream Tool
Facebook is already a popular event media platform. If you want to ramp up your event’s visibility, you should outfit your platform with a drone. Already, event marketers are using DJI drones to stream Facebook Live video. Let’s face it: Social media visibility is the best visibility. Live video via drone provides an immersive experience. It also offers an unrivaled POV.
Mobile-Controlled Mobile Hotspots
Strangely enough, you can use a drone as a WiFi hotspot for mobile devices. Drones can be makeshift cell towers, if you launch them correctly. If your WiFi networks are getting crowded, consider using a drone to boost patron reception. Your attendees will thank you.
Everyone Wants Quick Action
If you’re tired of wheeling around massive equipment, settle for something more agile. Today’s event drones weigh under 55 pounds, on average, and they’re capable of covering tight angles with the push of a button. Sometimes, the event area is too tough to cover, ground-wise. If this is the case, circumvent the headaches by using aerial coverage. Just makes sure you have FAA permission, first.
The Bird’s-Eye View
If you thought mobile-controlled drones were cool, you haven’t seen anything yet—literally. Pilots, now, can use specialized goggles to get a drone’s-eye perspective. You can also have a copilot who watches the physical equipment. Assuming you’re not understaffed, the combination makes for excellent footage coverage. A lot of todays’ event planners are hiring professional pilots to manage their drone activities. Yes, professional drone pilots exist.
At the end of the day, a drone is worth its weight in maneuverability. Before you invest, make sure you’ve got the gumption to repair, upgrade and replace when needed. Move your events at the speed of flight, and outfit your brand with a high-in-the-sky view.
