Sony and Times Square go hand-in-hand, but they’ve amped up the customer experience with two fully interactive puzzles that give visitors the opportunity to become one of the actors in two popular NBC series. Capitalizing on the trend of virtual reality, Sony also offers visitors a chance to take a journey with Playstation VR, becoming part of five unique experiences that will give them a glimpse into the future and what to expect from Sony. For those photo buffs, Sony helps budding photographers (or those that are photographers in their heads) the chance to borrow a Sony camera, participate in a photo walk, and take pictures of memorable experiences.

Sony takes things to a new level with Sony Square NYC, designed to showcase their products while engaging visitors and the general audience on why Sony is at the top of their class. From October 24 – December 2, 2016, visitors connect with Sony on a variety of levels. While many people long for the chance to become part of a hit series, Sony is making it possible for their fans.

Sony understands the concept of engaging their audience, and what better way to do it than with an immersive experience in New York? Making an impact on their brand, Sony continues to introduce concepts that keep user engagement at high levels. Imagine the bright lights of New York City with a chance to feel like you’re a part of the Sony family.

A little bit more about the games – 10-minutes each, staged in an open showroom that houses the time machine from the show Timeless, and a decoding game staged in a cube on the show The Blacklist. Both games have three puzzling stations that makes users think. Designed with top engineering, they are solidly constructed, and compelling enough to get users to want to play again and again.

Patrons and visitors have come to expect a lot from the Sony family, and these offerings do not disappoint. With the opportunity to play a game with or without someone else, this is a great way to interact and meet new people while being part of something fun and exciting. Complete with staging areas to accommodate a real-life experience, these games are completely free.

Visiting the Sony Showroom itself is exciting, with the Playstation VR and vast collection of photography taken by Sony as the perfect ending to visiting the space. Sony’s in it for the long haul, and Sony Square in New York proves it.