To have a stand-out event, you need to keep attendees engaged before, during and after. Taking photos during your event can boost post-event engagement. Sometimes, however, organizing a marketable and photogenic event is half the battle. If you can share event photos, however, you can ensure top-quality engagement strategies and long-term success. Below, we’re covering the ins and outs of post event photos—straight from the inside of events, themselves.

Photos and Social Media Engagement

A March 2014 research project published through eMarketer recorded a 75-percent roundup of all content posted across worldwide Facebook pages. From the social media user’s perspective, photos are one of the most engaging content types in social media. Boasting an 87-percent interaction rate for fans, photos receive a majority of attention.

Social media and experiential events go hand in hand. Consumers want to be recognized—and so does your brand. To share photos which’ll interest your target audience, you’ll need events worth capturing. Because today’s Newsfeed is laden with random pictures, advertisements and profile updates, a little excitement can go a long way.

High-Quality Photos Stick Out

The key, here, is to offer exciting photo opportunities. By posting photos reflective of your event’s greater aspects, you can highlight your brand’s attention to detail. Plus, you’ll show Facebook-lovers why your business was born to be remembered.

Event photos needn’t be entirely under your control, either. Fan engagement is worth a thousand words, alone, and “caption this” photos can directly increase engagement while holding true to your brand’s image. Post funny post-event pictures, and ask fans to create cool, or funny, captions. Avoid selfies when possible, and hire a visual content creator or designer to engage your social media team.

Crossing into the Twitter World

Social media users engage differently with every tweet. That said, adding a photo to a tweet URL can boost retweet power by as much as 35 percent. Like Facebook, Twitter engagement is powered by visual media. You’ll need to tag event-goers, sure, but Twitter’s tagging mechanics allow for a 10-person tag. You can additionally share up to four photos per tweet. It’s a new Twitter feature, but it’s a powerful one nonetheless.

Shares and Engagement

Social media, for some, is the Wild West of marketing. Comments and shares have surpassed likes on Facebook, in terms of importance. Brand engagement is at an all-time high, and Facebook comments are steadily increasing in number every year. On the flip-side, likes are decreasing in importance.

Fan comments and shares result in engagement. So, you’ll need comments and shares to influence ongoing visibility. Fortunately, Facebook event and business pages are conducive to shares and comments. Engagement begins in the social media world, but it ends with cross-channel brand marketing. Just make sure you’re replying to all fan comments.

As a takeaway: Post your event photos on a Friday. Friday is the social media world’s highest engagement day, and it’ll spike fan attention if it’s used to your advantage. The visual promotion trend is much more than a trend. It’s a cornerstone of modern marketing.