Even if a business has money, they’ve still got it rough when it comes to event planning. Sometimes, the space isn’t there. At other times, unconventional avenues make it hard to let loose, get the point across and attract new customers. When thinking outside the ballroom, it’s important to consider your audience. Transforming a blank canvas into a full-fledged event isn’t easy, but it’s possible. Here’s how:

Turn Small Shops into Networking Gatherings

If you’re stuck with a coffee shop, fear not. You can still use the free Wi-Fi, attract customers and dish out branded swag. Coffee shops are today’s pop-up shops, and they’re surprisingly good venues for small businesses lacking funds. You can still cross-promote your other options, staying true to a frugal budget while meeting the locals.

Use Park Space for Active Market Promotion

These days, most brands utilize the sporty, get-up-and-go lifestyle to promote. We live in a world where even videogames are getting more active. If you’re stuck with a field, make use of it. Parks might seem unconventional at first, but they’re incredibly capable event properties. Set up a gazebo, have a cookout and promote your product to passerby.

Turn a Tram Ride into a Town Tour

Sometimes, all the venues are booked. Have you considered your mobile options? Today’s town visitors—and even the residents—are using cross-city tram services, brewery carts and even carriages to see new sights. Give your customers a look through your business’s eyes, and give them something to remember. Travel is memorable, and you needn’t spend tons of money on a good trip.

Book it In an Airport

If you’ve got extra money, try out a pop-up experience in an airport. A surprising number of brands, like NGO Miseror, have created entire digital campaigns centered in airports. Aside from the obvious high-traffic benefit, airports are unique places which guarantee visibility. If you’re expressing yourself in an airport, you’ll definitely be seen.

Check Out the Local Lodge

Similar to the cross-town experience, a one-night stay in a lodge isn’t a bad idea. A lot of marketers, in fact, are bringing their customers closer by instilling a sense of sincerity. If you can get your customers talking to one another, you have an experience.

Not every event relies on flashy event spaces, huge banners and unique technology. Sometimes, simpler is better. It’s called experiential marketing for a reason. Even if the event is small, you can instill a sense of wonder by planning your event correctly. Check out your local area’s offerings, and get to work on your brand’s experiential canvas.