Everyone knows: Trade shows are about the booths. If you’re managing an event, you’ll need to stick out to garner attention. Fortunately, 2017 is a year of creativity. A lot of today’s conferences have drawn attention to crowded show floors, inspiring event-goers with astounding exhibitions. Buckle up, and check out these ultimate trade show booth ideas.

Idea One: Virtual Reality

Today’s exhibitors, like Intel, are utilizing VR to engage event-goers without spending money on expensive equipment. Sure, an Oculus Rift or Vive might cost some money, but it’s little compared to the cost of a live-action car display, a hotel tour or a roller coaster ride. If you can get your guests to don headsets for at least five minutes, you can educate them with interactive games.

Idea Two: Custom T-Shirt Design Creation

You can help your event-goers craft custom T-shirts with a digital design booth. If you can pack the colors, the threads and a few iPads, you’re in business. Use the display to promote your company’s products, and help your brand’s biggest buffs implement your logo across a variety of clothing options.

Idea Three: A Home Theater Option

By presenting educational presentations via a digital display, you can outfit your trade booth for the 21^st century. Your company can live-stream a variety of sessions, launching different product options across high-quality video. Companies like Philips are taking advantage of real-time streaming, showing event-goers high-quality sessions via Periscope. If you’re really dedicated, hook your digital theater up to social media sharing resources.

Idea Four: Large-Scale Chalkboard Engagement

While your event-goers won’t necessarily be up for study sessions, they’ll still engage your brand if you let them leave notes, make company connections and interact with one another via chalkboard. Invite your booth visitors to post sticky notes, comment on industry trends and leave their own art. You’d be surprised by the amount of care some attendees will give. Every chalkboard engagement, of course, should prioritize your brand’s adaptability. Let your event-goers have fun, but offer your business’s offers through every note and connection.

Making the ultimate trade show booth takes time. Fortunately, you have a lot of elements to play with. Customers want far more than generic samples, business cards and information pamphlets. Give them an experience, and connect them to the digital world when possible. By connecting your users with Facebook, Instagram and Twitter, you can promote a sense of community from within every booth. Today’s trade show operators are working hard to promote their overarching brand. If you want to compete, you’ll need to offer something unique and exciting.