Real estate continues to dominate the business space, capitalizing on the future. Imagine this – an event that captures the top talent in the industry with an interactive appeal. You’ve found it with Century 21. Realizing the need to attract and keep an audience of professionals that cater to their specific markets, Century 21 introduced not just an event, but an experience. Dubbed “The City of the Future: Where Technology is No Longer Just a Handheld Device, but a Way of Life,” event goers got to mix and mingle, discuss new real estate trends, and network with industry gurus that can help them find a place to thrive.

A casual and informative event, attendees interacted via a 3D cityscape, highlighting what’s coming down the pipeline in the real estate market. Dramatic lighting, signage and contemporary furniture throughout the venue made it a hip and cozy environment to get down to business. Armed with a database, attendees (also known as agents) were able to create custom searches and notifications that will assist in understanding the business and new landscape consisting of micro housing and repurposed malls.

Held in creative and progressive venues, event participants enjoy signature cocktails, plenty of food, entertainment and guest speakers. Designed to adapt to different part of the country, these events leverage their strategic plan to recruit and retain individuals who can make an impact in the industry. As part of this experience, a more formal event is planned to enhance the relationships created during the initial event.

Understanding that real estate is unique and consistently evolving, CEO and president of Century 21 Rick Davidson takes this opportunity to reinforce the need for real estate agents and brokers to be versatile, unafraid to diversify, and ready to make a difference.

A step into the right direction, Century 21 capitalizes on their strong brand and progressive insight to reach prospective candidates for moving the needle a little bit more into the 21st century. With these types of events addressing the new needs of real estate agents and brokers, the company is poised to make a definitive impact for the near future.