On May 7, The Kids Ultimate Fitness Challenge is unleashed in Boston, promoting All-Star Active while uniting adults and adolescents alike. The fitness event is totally mobile, and social media coverage is featured on every level. The coast-to-coast Kids Ultimate Challenge has gained steam in recent years, and it’s proven itself to be a fascinating experiential marketing effort by a highly innovative provider.

Action and Fun

While All-Star Active is focused on intensive exercise and daily activities, its lighthearted approach to kid-friendly fun is effective. The Kids Ultimate Fitness Challenge is considered the nation’s largest mobile fitness occurrence. Focused on promoting child activities and health, The Kids Ultimate Fitness Challenge extends its offers to all kids, at all ages, for a wealth of opportunities.

The event features a time-based obstacle course, live events and fitness “tests” to invoke excitement. Event-goers are expected to complete rounds of jumping jacks, tunnel crawls, jogs, sprints, wall crawls, hurdles and jump roping. While extensive, the eclectic mash-up of fitness activities creates an active environment for every participant. No event-goer is left behind, and all are prompted with healthy doses of information provided by expert health and fitness consultants.

Active Events as Marketing Utilities

As the event’s kids engage healthy lifestyle tidbits, parents engage lifestyle hints and tips. The event’s load of activities are family-friendly, too, encouraging cross-market collaboration. Frequently, brands targeting younger audiences rely upon older generations to determine purchasing options. All-Star Active is no different, and its design creates a fertile environment for the brand’s service promotions.

Event-goers are presented with All-Star Active’s Xtreme gaming to see the brand’s full breadth of opportunities. Families are further encouraged to engage healthier lifestyle options—maneuvering them closer to All-Star’s best offers. Of course, discounted Xtreme ride tickets are available for Living Social members, and both kids and families are presented with a wealth of offers contingent upon the All-Star Active social media presence.

Active events have a solid place in the marketing world, and they’re only becoming more relevant. As social media expands its utility, brands become further engaged. All-Star Active is currently a placeholder for industry respect, and its extension to active participation—when matched with a viable social media outreach campaign, is a potent maneuver. As kids and adults, alike, turn out to The Kids Ultimate Fitness Challenge, All-Star Active’s services achieve great promotion within the health and lifestyle industry.