Social media has become a highly mobile realm, and Facebook’s approach to event access hits the mark with total smartphone control. Now, event-goers can access tickets immediately, engaging well-known local artists, providers and businesses via the social media giant’s services.

The Facebook Interface

Total access to event times, locations and details via Facebook’s ‘Buy Tickets’ button reinvents the way event-lovers engage providers. Facebook’s extensive social network coverage has made it an able location provider, and smartphone owners need only select their app’s ticket offers beneath event pages to turn their social media experience into a fully functional event site.

Facebook is partnered with a wealth of artists, venues, promoters and location sponsors, granting users quite a bit of access to popular happenings. Facebook as an e-commerce too succeeds, too. Its off-website control easily navigates consumers between social media and event pages, creating a dynamic environment for “everything eventful.” Facebook may remain strictly social while offering a great amount of cultural, e-commerce and even informational resources.

Facebook’s Big Boom

While Facebook isn’t taking price cuts from tickets yet, their outreach will likely dictate a new direction in marketing. On its own, Facebook’s approach to live event marketing is a near “match made in heaven.” Facebook lovers connect, share information and meet up daily. Now, its attachment to off-platform events has proposed a step in the right direction.

Currently, Facebook’s “Buy Tickets” option is active in the Bay Area. Local concerts beyond the area aren’t yet available, but the entity’s industry presence will likely push the effort further. Facebook’s adoption of map-based services have already become commonplace, and its influence over event-hosting sites will likely increase in upcoming years.

Will Call Tickets

Facebook’s “Buy Tickets” option doesn’t extend to print or electronic options, either. Users must pick up their tickets at will call. Likely, this feature is a logistical one. Facebook’s “Buy Tickets” button is still picking up steam, and it likely operates on a scale too small to regulate without physical ticket pickup.

Facebook’s “Buy Tickets” button will likely grow, however. The social media titan has moved towards commercialization in recent months, and it carries a lot of momentum. Facebook’s recent plans have extended to the integration of messaging services, and its shift in purpose hasn’t been ignored by business professionals. The “Buy Tickets” button, while a small inclusion, promises a slew of new things to come.

A Nod to Business Culture

Event linking, in its smallest form, still succeeds in creating potent business culture. Future event venues linked with Facebook might receive offers, promotion or—at the very least—a lot of visibility. Facebook’s overarching capabilities have inspired more information-based services, and optimization, customization and integration, to say the least, are probably its next steps.

As Facebook’s “Buy Tickets” option receives feedback, new regions might experience the service. In the world of marketing efforts, trends expand quickly. Facebook’s newest innovation, while small, proposes a huge leap into the world of location marketing. Location-based services have redefined the mobile experience, and big-name providers are catching on.