Events in Miami are an excellent place for brand marketing, and for the fashionably fabulous, Art Basel Miami Beach is one of the not-to-be-missed events of the season in Miami. Art Basel Miami Beach features artists and art galleries from all around the world. This sets the mood for networking and attracts potential clients and business partners with similar interest.

This season during Art Basel Miami Beach 2013 Roberto Cavalli will be premiering the Cavalli Restaurant & Lounge. The restaurant will feature decor from Cavalli Home and authentic Italian cuisine from world renowned Chef Stefano Mazzi.

During the week of Art Basel Miami Beach the city comes alive with events that surround the main art fair held at the Miami Beach Convention Center. It is advantageous for new venues in Miami to open their doors in high profile locations such as Ocean Drive on South Beach, the same location as Roberto Cavalli's new restaurant.

Each year Art Basel Miami Beach reaches record attendance. According to 2012's numbers over 700,000 people in a course of five days attended Art Basel 2012. Art Basel Miami Beach features artists and art galleries from all around the world. This is the perfect time of year to introduce a new event space Miami has yet to see.

This is the number one reason why Roberto Cavalli's new lounge and restaurant is being debuted during Art Basel Miami Beach. The timing of this affluent destination's launch is part of a marketing strategy that is sure to position the new establishment into one of the top restaurant venues in Miami.

Marketing agencies from around the world know that selecting the right time to promote brand awareness is essential to success. Art Basel Miami Beach is the perfect time in Miami for brand marketing events, product promotions, and launch of a new business, like Cavalli's restaurant.