Promoting your event online takes more than just a Facebook page. Each event should have its own website and what it includes can be critical in the success of your event. If you are into event planning, knowing what should be included can empower you.

Ease of Use

Keep all of the important information upfront and visible. If your event is more complicated break it down into segments with easy to read click-thru buttons.

Sell the Location and Atmosphere

Each venue has its own style and assets. If you’ve chosen your venue properly, you’ll want to explain the benefits of it to your potential attendees. Include information about the location, atmosphere, parking, and acoustics. Selling the atmosphere can be a big plus that some event websites don’t take full advantage of.

Online Ticket Sales

Security issues can make selling tickets online more complicated that it may at first seem. That’s why dealing with an off-site vendor like TicketWeb is a great option. TicketWeb is a safe, easy way for promoters to offer online ticket sales to potential customers easily.

Videos

Video is becoming the most popular way to sell on the internet. It is also a great way to show attendees what they can expect. Keep in mind YouTube is a powerful search engine, and videos placed on YouTube and shown on your site can gain you valuable viewers.

Social Media

WordPress has an easy to use plug-ins that can help you spread the word through social media. These including Twitter, Google Plus, and Facebook. Winter Music Conference swears by social media when promoting their events, as has been said in past WMC panel discussions.

Valuable Event Plug-Ins

Other valuable plug-ins available for websites include:

For contact forms Gravity forms has a nice plug-in.

If your event includes speakers, TopQuark has an efficient way to get them listed on one web page, including a link to their bios and other info.

Want to live chat with site visitors while getting real time stats on where they are coming from? Check out Woopra.

At Soho Studios our experience in marketing events on the web can be an asset for you. We are pleased to help you in any way we can in making your event a success.