Posts Tagged ‘tech’

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Four Ways the Smartwatch Will Impact your Next Event

By Lori R.

As the technology industry continues to evolve, the events industry must continue to keep up with the demand as well.  One of the products to hit the

Saturday 21st May 2016

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TigerDirect’s Tech Bash in Miami

By Lori R.

TigerDirect’s fourth annual Tech Bash will be astounding. Stationed in the Miami Marlins Park, TigerDirects event marketing schedule reveals its lat

Monday 8th June 2015

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BBC’s Augmented Reality and Polar Bears–Experiential Marketing in Action

By Soho Studios

Few companies or organizations have leveraged augmented reality events as effectively as the BBC did during the promotion of its Frozen Planet Blu-ray

Monday 26th August 2013

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The Feel-O-Meter from Kraft

By Soho Studios

At Lindau Island in Germany passersby get a bird’s eye view of the emotions of the city. A massive mood indicating face called Smiley is perched

Tuesday 6th August 2013

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Dewars Hub at TED

By Soho Studios

For those not familiar, TED is a non-profit organization dedicated to the promotion of ideas worth spreading. The Dewars Hub at TED combined the exper

Wednesday 31st July 2013

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Hyundai’s video game in Times Square

By Soho Studios

Hyundai created a unique experience for visitor’s to New York City’s Times Square: a racing game played on one of the Square’s enorm

Friday 26th July 2013

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Film Studio in Miami for Augmented Reality

By Soho Studios

Augmented reality may sound like something out of a movie or psychedelic drug experience. However, in reality, it’s a type of experiential marke

Wednesday 10th July 2013

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Facebook Checkin – A buzz worthy boost for venues in Miami

By Soho Studios

With over 1.1 billion active users, representing an increase in excess of 23 percent in the last year alone, and over 150 billion (yes, you read that

Tuesday 9th July 2013

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The YouTube Touch Experience

By Soho Studios

YouTube Touch videos can and should be a great part of any Miami experiential marketing campaign. These videos stand out and attract attention because

Wednesday 3rd July 2013

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Video Mapping for Marketing

By Soho Studios

It wasn’t that long ago that video mapping was for corporations with huge advertising budgets and a desire to be cutting edge. Make no mistake, vide

Friday 28th June 2013