Posts Tagged ‘marketing’

How Jaguar Shared the Ultimate Driving Experience

By Lori R.

VR is here, and it’s only getting more popular. The Oculus Rift, HTC Vive and even Google Cardboard have opened the doors to immersive advertisement

Wednesday 15th February 2017

When Birds in the Backyard Turn into Art

By Lori R.

What could be better than a purist approach to event marketing art?  This year’s YoungArts Foundation Gala experienced a slew of action-paced, eloq

Monday 13th February 2017

Experiential Marketing 101: Why Audi Decided to Rebrand from the Inside Out

By Lori R.

Audi’s experiential marketers are on a roll, and they’re revamping the brand’s image from the ground up. From Audi’s A3 launch events to its C

Thursday 9th February 2017

How Demos Can Boost Your Brand Awareness

By Lori R.

In the world of marketing, brand awareness is paramount. More often than not, product and service demos are solid foundations. If you want to boost sa

Wednesday 8th February 2017

How American Express Shared the Love with Small Gift Handouts

By Lori R.

What do American Express and small businesses have in common? Great events. To jam-pack the holiday season with fun, American Express crafted an intui

Monday 6th February 2017

Event Trends: The 90s Make a Comeback

By Lori R.

Marketers know that one of the easiest ways to catch people’s attention and produce good feelings is to go for nostalgia. Because of this, it

Saturday 4th February 2017

Pop Up Event Trend: How Popular Mechanics made DIYers out of Attendees

By Lori R.

Popular Mechanics has been in the game for a while, helping DIY pros reinvigorate their lifestyles with new, exciting opportunities. While not typical

Thursday 19th January 2017

Why Beam Suntory Wants to Educate its Consumers

By Lori R.

Beam Suntory has a good reputation, and it’s been busy redefining its marketing strategies. Mixing the consumer’s love for its time-tested-and-tru

Monday 14th November 2016

What Organizations are Doing to Raise Voter Awareness for the 2016 Election

By Lori R.

Conventional wisdom forbids talk of religion and politics at the dinner table. And as any company or organization well knows, politics can easily turn

Monday 31st October 2016

Why MorningStar Farms Created the “Way to Veg” Sampling Tour

By Lori R.

When you are a food company like MorningStar Farms, your main goal is to get people to try your vegetable based foods so they will know that healthy c

Wednesday 26th October 2016