Posts Tagged ‘marketing’

Drink sample

Why Beam Suntory Wants to Educate its Consumers

By Lori R.

Beam Suntory has a good reputation, and it’s been busy redefining its marketing strategies. Mixing the consumer’s love for its time-tested-and-tru

Monday 14th November 2016

vote

What Organizations are Doing to Raise Voter Awareness for the 2016 Election

By Lori R.

Conventional wisdom forbids talk of religion and politics at the dinner table. And as any company or organization well knows, politics can easily turn

Monday 31st October 2016

Veggie Burger

Why MorningStar Farms Created the “Way to Veg” Sampling Tour

By Lori R.

When you are a food company like MorningStar Farms, your main goal is to get people to try your vegetable based foods so they will know that healthy c

Wednesday 26th October 2016

beach party

KBY Designs Livens Up the Dead Sea

By Lori R.

When a special event needs to be taken to the very top level of specialness, KBY Designs pulls out all the stops. One recent example of their work was

Wednesday 21st September 2016

zipline

Experience Kissimmee Creates Zip Line Adventure to Get People Wishing for Warm Sunshine

By Lori R.

Most promotional events seek to make the comfort of the visitors paramount. And when holding an outdoor event in Chicago in February, snowfall would u

Friday 19th August 2016

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Samsung Creates Digital Playground

By Lori R.

It’s obvious that something is very different the moment you walk into Samsung 837 in Manhattan. From the outside, this location looks much like

Monday 15th August 2016

pokemon go

Pokémon Go: How Can Event Planners Use this New Trend

By Lori R.

Without a doubt you’ve heard about this craze that is sweeping not only the United States, but the entire world. Perhaps you’re even an av

Thursday 4th August 2016

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Absolut and Deadmau5 Create a Virtual Reality Game

By Lori R.

Over the past two years, Absolut Vodka has been using their Absolut Nights marketing campaign to reestablish themselves as the trendsetter for night l

Tuesday 12th July 2016

ghost face

Game of Thrones at the Annual South by Southwest 2016

By Lori R.

Game of Thrones has been one of the most talked about cultural phenomena over the last half decade, seeming to only grow in popularity each passing ye

Wednesday 20th April 2016