Posts Tagged ‘experimental marketing’

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Creating a Multisensory Experience for your Next Event

By Lori R.

These days, thanks to the intrusion of virtual information into every moment of our lives, life experience and experiential opportunities have become

Monday 27th June 2016

Cat and food

Friskies Teams up with Grumpy Cat at the 2016 South by Southwest Festival

By Lori R.

On March 12 and March 13, 2016, at the South by Southwest interactive (SXSWi) festival, Friskies well known mascot, Grumpy Cat, graced the crowd with

Saturday 23rd April 2016

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What is Brand Marketing?

By Soho Studios

You can find brand marketing among all successful business plans out there and what is brand marketing is a significant question. Brand Marketing requ

Friday 4th October 2013

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Kit Kat wants to give you a break

By Soho Studios

Experiential marketing means getting your brand message before the public’s eyes. In the past companies used things like flyers, billboards, and fre

Wednesday 28th August 2013

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Interactive print ads from Vogue

By Soho Studios

One effect of the Digital Age is that people are becoming more stimulated than ever. From a marketing perspective, it is becoming more apparent that n

Wednesday 14th August 2013

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Engaging the audience with Porsche’s Spirited Escape

By Soho Studios

As part of the Boxster ad campaign, Porsche and Men’s Journal joined forces with former NFL star and current adventure traveler Dhani Jones. Dri

Monday 12th August 2013

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Red Bull’s Parchute Jump from Space

By Soho Studios

With experiential marketing, you can leave audiences begging for your next advertisement. By creating entertaining and astonishing ads, you will have

Friday 9th August 2013

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The Knicks Melo walks on water in Nike kicks

By Soho Studios

Take advertising to the extreme with experiential marketing as done so by Nike in their recent water projections. Fans experienced a remarkable sigh

Wednesday 7th August 2013

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The Feel-O-Meter from Kraft

By Soho Studios

At Lindau Island in Germany passersby get a bird’s eye view of the emotions of the city. A massive mood indicating face called Smiley is perched

Tuesday 6th August 2013

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Remy Martin Interactive Storefront

By Soho Studios

Remy Martin was able to create some waves on the internet recently with a faux speak easy club. Follow the link below to watch a video showing unsuspe

Monday 5th August 2013