Posts Tagged ‘brand marketing’

retro flight

Back to the Future: JetBlue Goes Retro

By Lori R.

JetBlue, founded in 1998, hasn’t turned 20 yet, but that doesn’t mean they can’t go retro. Jamie Perry, JetBlue’s Vice-Preside

Monday 9th January 2017

vr event

How to Host the Ultimate Virtual Reality Event

By Lori R.

Many brands are helped by the creation of a feeling of excitement and physical activity. The hard part is getting people to feel like they’re pa

Wednesday 4th January 2017

Hiten Samtani, Venus Williams and Kobi Karp (Credit: Jose Larrotta) via TRD.com

The Real Deal 2016 Took over Soho Studios Miami

By Lori R.

On October 20, between 10 a.m. and 6 p.m., The Real Deal presented its Third Annual South Florida Real Estate Forum and Showcase in Miami’s Soho Stu

Friday 16th December 2016

live event

Why Brands are Placing Value on Live Events

By Lori R.

Live events have always been a valuable component of any marketing strategy. However, in the 21st century, the value for brands of hosting live events

Monday 7th November 2016

Lego

What We Can Learn from LEGO’s Quest2Ninjago Summer Tour

By Lori R.

In early September, LEGO concluded its extremely successful Quest2Ninjago Summer Tour. The event presented children in seven markets the opportunity

Friday 4th November 2016

event speaker

How to Host an Event that Exceeds Expectations

By Lori R.

Event marketing is one of the best ways to grow your customer base while creating engagement opportunities that build rapport as well as your brand

Wednesday 2nd November 2016

young tennis pro

Pro Walk at the US Open Sponsored by American Express a Big Hit

By Lori R.

American Express is a rock-star at experiential marketing and if you want to see a great example, just check out their successful Fan Experience at th

Wednesday 19th October 2016

meter

Frisk Clean Breath Launches Brutally Honest Breath Meter

By Lori R.

Not every experiential marketing event involves getting thousands of people together in one spot. The latest campaign from Frisk Clean Breath, a maker

Wednesday 5th October 2016

green party cupcake with straw

The Mountain Dew Dance Party in Chicago

By Lori R.

Moderne and Latin Works partnered to deliver Mountain Dew’s own brand of party to Chicago’s Cuban Festival, Taste of Mexico and Puerto Rican Festi

Monday 3rd October 2016

peanut butter cup

Reese’s Creates Spooning Event

By Lori R.

Hershey’s has given their chocolate lovers a gift in the form of Reese Spreads. Creating a marketing campaign that will draw the masses, Reese’s l

Thursday 22nd September 2016