Posts Tagged ‘brand marketing’

How Demos Can Boost Your Brand Awareness

By Lori R.

In the world of marketing, brand awareness is paramount. More often than not, product and service demos are solid foundations. If you want to boost sa

Wednesday 8th February 2017

How American Express Shared the Love with Small Gift Handouts

By Lori R.

What do American Express and small businesses have in common? Great events. To jam-pack the holiday season with fun, American Express crafted an intui

Monday 6th February 2017

The Roadhouse: How State Farm Tailgates with Style

By Lori R.

State Farm initiated its RoadHouse mobile tour, and it was awesome. The brand’s jam-packed initiatives, in the past, have been met with praise. Now,

Saturday 21st January 2017

Back to the Future: JetBlue Goes Retro

By Lori R.

JetBlue, founded in 1998, hasn’t turned 20 yet, but that doesn’t mean they can’t go retro. Jamie Perry, JetBlue’s Vice-Preside

Monday 9th January 2017

How to Host the Ultimate Virtual Reality Event

By Lori R.

Many brands are helped by the creation of a feeling of excitement and physical activity. The hard part is getting people to feel like they’re pa

Wednesday 4th January 2017

The Real Deal 2016 Took over Soho Studios Miami

By Lori R.

On October 20, between 10 a.m. and 6 p.m., The Real Deal presented its Third Annual South Florida Real Estate Forum and Showcase in Miami’s Soho Stu

Friday 16th December 2016

Why Brands are Placing Value on Live Events

By Lori R.

Live events have always been a valuable component of any marketing strategy. However, in the 21st century, the value for brands of hosting live events

Monday 7th November 2016

What We Can Learn from LEGO’s Quest2Ninjago Summer Tour

By Lori R.

In early September, LEGO concluded its extremely successful Quest2Ninjago Summer Tour. The event presented children in seven markets the opportunity

Friday 4th November 2016

How to Host an Event that Exceeds Expectations

By Lori R.

Event marketing is one of the best ways to grow your customer base while creating engagement opportunities that build rapport as well as your brand

Wednesday 2nd November 2016

Pro Walk at the US Open Sponsored by American Express a Big Hit

By Lori R.

American Express is a rock-star at experiential marketing and if you want to see a great example, just check out their successful Fan Experience at th

Wednesday 19th October 2016