Posts Tagged ‘brand marketing’

live event

Why Brands are Placing Value on Live Events

By Lori R.

Live events have always been a valuable component of any marketing strategy. However, in the 21st century, the value for brands of hosting live events

Monday 7th November 2016

Lego

What We Can Learn from LEGO’s Quest2Ninjago Summer Tour

By Lori R.

In early September, LEGO concluded its extremely successful Quest2Ninjago Summer Tour. The event presented children in seven markets the opportunity

Friday 4th November 2016

event speaker

How to Host an Event that Exceeds Expectations

By Lori R.

Event marketing is one of the best ways to grow your customer base while creating engagement opportunities that build rapport as well as your brand

Wednesday 2nd November 2016

young tennis pro

Pro Walk at the US Open Sponsored by American Express a Big Hit

By Lori R.

American Express is a rock-star at experiential marketing and if you want to see a great example, just check out their successful Fan Experience at th

Wednesday 19th October 2016

meter

Frisk Clean Breath Launches Brutally Honest Breath Meter

By Lori R.

Not every experiential marketing event involves getting thousands of people together in one spot. The latest campaign from Frisk Clean Breath, a maker

Wednesday 5th October 2016

green party cupcake with straw

The Mountain Dew Dance Party in Chicago

By Lori R.

Moderne and Latin Works partnered to deliver Mountain Dew’s own brand of party to Chicago’s Cuban Festival, Taste of Mexico and Puerto Rican Festi

Monday 3rd October 2016

peanut butter cup

Reese’s Creates Spooning Event

By Lori R.

Hershey’s has given their chocolate lovers a gift in the form of Reese Spreads. Creating a marketing campaign that will draw the masses, Reese’s l

Thursday 22nd September 2016

escape the room

Ford Joins the New “Escape the Room” Trend and Adds Innovation to the Popular Game

By Lori R.

For the millennial generation, “escape the room” competitions have become one of the most popular interactive activities around. Taking a

Wednesday 24th August 2016

getty-max-getty-14078-182062893

M&M’s Got Innovative to Celebrate Their 75th Anniversary

By Lori R.

While the real estate industry is known to employ some innovative tactics for promotional marketing, this time there was a reversal of roles when the

Wednesday 17th August 2016

getty-max-getty-14078-78495273

Absolut and Deadmau5 Create a Virtual Reality Game

By Lori R.

Over the past two years, Absolut Vodka has been using their Absolut Nights marketing campaign to reestablish themselves as the trendsetter for night l

Tuesday 12th July 2016