Posts Tagged ‘brand marketing’

peanut butter cup

Reese’s Creates Spooning Event

By Lori R.

Hershey’s has given their chocolate lovers a gift in the form of Reese Spreads. Creating a marketing campaign that will draw the masses, Reese’s l

Thursday 22nd September 2016

escape the room

Ford Joins the New “Escape the Room” Trend and Adds Innovation to the Popular Game

By Lori R.

For the millennial generation, “escape the room” competitions have become one of the most popular interactive activities around. Taking a

Wednesday 24th August 2016

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M&M’s Got Innovative to Celebrate Their 75th Anniversary

By Lori R.

While the real estate industry is known to employ some innovative tactics for promotional marketing, this time there was a reversal of roles when the

Wednesday 17th August 2016

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Absolut and Deadmau5 Create a Virtual Reality Game

By Lori R.

Over the past two years, Absolut Vodka has been using their Absolut Nights marketing campaign to reestablish themselves as the trendsetter for night l

Tuesday 12th July 2016

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Propel Co:Labs Joining the Healthy Pop Up Movement

By Lori R.

Propel has launched a pop-up studio program that is quickly becoming one of the hottest exercise trends today. Being in celebration of their flavored

Friday 8th July 2016

car lights

Audi Presents LED Art Exhibit at New York City Club

By Lori R.

Since inventing LED daytime running lights back in 2005, Audi has been at the forefront of LED technology. With this achievement in mind, the company

Tuesday 5th July 2016

maker movement

More Brands are Joining the “Maker Movement”

By Lori R.

Custom Circuit Boards, robots, 3D printing. What do these things have in common? The Maker Movement! All over the country, tinkerers, amateur engineer

Thursday 30th June 2016

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Creating a Multisensory Experience for your Next Event

By Lori R.

These days, thanks to the intrusion of virtual information into every moment of our lives, life experience and experiential opportunities have become

Monday 27th June 2016

cocktails at the bar

Unique Cocktail Branding Ideas For Your Next Happy Hour

By Lori R.

Looking for some unique and share worthy marketing ideas for your bar, restaurant, or catering business? Want to go beyond the tired old branded coast

Monday 30th May 2016

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Four Ways the Smartwatch Will Impact your Next Event

By Lori R.

As the technology industry continues to evolve, the events industry must continue to keep up with the demand as well.  One of the products to hit the

Saturday 21st May 2016