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How your Catering Menu Will Make or Break Your Event

By Lori R.

Your event is much more than a cool display collection. In the business world, successful events are experiences. The food you serve, whether it’s a

Tuesday 14th February 2017

When Birds in the Backyard Turn into Art

By Lori R.

What could be better than a purist approach to event marketing art?  This year’s YoungArts Foundation Gala experienced a slew of action-paced, eloq

Monday 13th February 2017

Experiential Marketing 101: Why Audi Decided to Rebrand from the Inside Out

By Lori R.

Audi’s experiential marketers are on a roll, and they’re revamping the brand’s image from the ground up. From Audi’s A3 launch events to its C

Thursday 9th February 2017

Live Streams Can Make or Break Your Event. Here’s How

By Lori R.

Instant access is always a good plan, right? Well, not always. As event marketers expand their insight, built their toolkits and innovate on the groun

Tuesday 17th January 2017

Happy New Year!

By Lori R.

From all of us here at Soho Studios we want to wish you a wonderful and prosperous new year.  Happy 2017!

Sunday 1st January 2017

What Century 21 Wants Everyone to Know

By Lori R.

Real estate continues to dominate the business space, capitalizing on the future. Imagine this – an event that captures the top talent in the indust

Thursday 15th December 2016

What We Can Learn from LEGO’s Quest2Ninjago Summer Tour

By Lori R.

In early September, LEGO concluded its extremely successful Quest2Ninjago Summer Tour. The event presented children in seven markets the opportunity

Friday 4th November 2016

Pro Walk at the US Open Sponsored by American Express a Big Hit

By Lori R.

American Express is a rock-star at experiential marketing and if you want to see a great example, just check out their successful Fan Experience at th

Wednesday 19th October 2016

Experience Kissimmee Creates Zip Line Adventure to Get People Wishing for Warm Sunshine

By Lori R.

Most promotional events seek to make the comfort of the visitors paramount. And when holding an outdoor event in Chicago in February, snowfall would u

Friday 19th August 2016

Power of the Purse in Miami

By Lori R.

For decades, it’s remained one of Miami’s most anticipated springtime events — the annual “Power of the Purse” luncheon and auction. Att

Thursday 10th March 2016