experimental marketing

live event

Why Brands are Placing Value on Live Events

By Lori R.

Live events have always been a valuable component of any marketing strategy. However, in the 21st century, the value for brands of hosting live events

Monday 7th November 2016

Lego

What We Can Learn from LEGO’s Quest2Ninjago Summer Tour

By Lori R.

In early September, LEGO concluded its extremely successful Quest2Ninjago Summer Tour. The event presented children in seven markets the opportunity

Friday 4th November 2016

Veggie Burger

Why MorningStar Farms Created the “Way to Veg” Sampling Tour

By Lori R.

When you are a food company like MorningStar Farms, your main goal is to get people to try your vegetable based foods so they will know that healthy c

Wednesday 26th October 2016

young tennis pro

Pro Walk at the US Open Sponsored by American Express a Big Hit

By Lori R.

American Express is a rock-star at experiential marketing and if you want to see a great example, just check out their successful Fan Experience at th

Wednesday 19th October 2016

veggie bike

Edible Graffiti in Wynwood

By Lori R.

It isn’t often art and food are mixed so intimately. Sara Myers’ cooking series, titled “Sprouted Chef,” returned on Monday, September 21, wit

Monday 17th October 2016

beach party

KBY Designs Livens Up the Dead Sea

By Lori R.

When a special event needs to be taken to the very top level of specialness, KBY Designs pulls out all the stops. One recent example of their work was

Wednesday 21st September 2016

getty-max-getty-14078-474176167

Mike’s Hard Lemonade Goes for a Guinness World Record

By Lori R.

When Mike’s Hard Lemonade decided that it needed to catch people’s attention, it knew that boring TV ads and newspaper coupons weren’

Monday 22nd August 2016

zipline

Experience Kissimmee Creates Zip Line Adventure to Get People Wishing for Warm Sunshine

By Lori R.

Most promotional events seek to make the comfort of the visitors paramount. And when holding an outdoor event in Chicago in February, snowfall would u

Friday 19th August 2016

pokemon go

Pokémon Go: How Can Event Planners Use this New Trend

By Lori R.

Without a doubt you’ve heard about this craze that is sweeping not only the United States, but the entire world. Perhaps you’re even an av

Thursday 4th August 2016

getty-max-getty-14078-78495273

Absolut and Deadmau5 Create a Virtual Reality Game

By Lori R.

Over the past two years, Absolut Vodka has been using their Absolut Nights marketing campaign to reestablish themselves as the trendsetter for night l

Tuesday 12th July 2016