experimental marketing

beach party

KBY Designs Livens Up the Dead Sea

By Lori R.

When a special event needs to be taken to the very top level of specialness, KBY Designs pulls out all the stops. One recent example of their work was

Wednesday 21st September 2016

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Mike’s Hard Lemonade Goes for a Guinness World Record

By Lori R.

When Mike’s Hard Lemonade decided that it needed to catch people’s attention, it knew that boring TV ads and newspaper coupons weren’

Monday 22nd August 2016

zipline

Experience Kissimmee Creates Zip Line Adventure to Get People Wishing for Warm Sunshine

By Lori R.

Most promotional events seek to make the comfort of the visitors paramount. And when holding an outdoor event in Chicago in February, snowfall would u

Friday 19th August 2016

pokemon go

Pokémon Go: How Can Event Planners Use this New Trend

By Lori R.

Without a doubt you’ve heard about this craze that is sweeping not only the United States, but the entire world. Perhaps you’re even an av

Thursday 4th August 2016

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Absolut and Deadmau5 Create a Virtual Reality Game

By Lori R.

Over the past two years, Absolut Vodka has been using their Absolut Nights marketing campaign to reestablish themselves as the trendsetter for night l

Tuesday 12th July 2016

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Propel Co:Labs Joining the Healthy Pop Up Movement

By Lori R.

Propel has launched a pop-up studio program that is quickly becoming one of the hottest exercise trends today. Being in celebration of their flavored

Friday 8th July 2016

pop-up shop

The Pop-Up and the Consumer Experience

By Lori R.

One of the latest trends in experiential marketing are pop-up shops. But they’re not merely a fad. Rather they’re one of the most effectiv

Thursday 7th July 2016

maker movement

More Brands are Joining the “Maker Movement”

By Lori R.

Custom Circuit Boards, robots, 3D printing. What do these things have in common? The Maker Movement! All over the country, tinkerers, amateur engineer

Thursday 30th June 2016

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Creating a Multisensory Experience for your Next Event

By Lori R.

These days, thanks to the intrusion of virtual information into every moment of our lives, life experience and experiential opportunities have become

Monday 27th June 2016

jeep

Jeep Reaches its Audience in an Inspiring Way

By Lori R.

Do you have a story about your Jeep? Would you share it with the world? Jeep fans are some of the greatest when it comes to adventure and telling a go

Thursday 21st April 2016