experimental marketing

vr event

How to Host the Ultimate Virtual Reality Event

By Lori R.

Many brands are helped by the creation of a feeling of excitement and physical activity. The hard part is getting people to feel like they’re pa

Wednesday 4th January 2017

green carpet

How to Use the Pantone Color of 2017 for Your Next Event

By Lori R.

Every event deserves a personal touch, and Pantone’s 2017 color—Greenery—hits the mark when lively, refreshing tones are needed. The fresh, zest

Friday 30th December 2016

2017 events

Event Marketing Trends: What to Watch for in 2017

By Lori R.

Event marketing has come a long way. In 2016, marketers innovate constantly to offer unique, engaging displays. In recent years, a few trends have ris

Wednesday 28th December 2016

live event

Why Brands are Placing Value on Live Events

By Lori R.

Live events have always been a valuable component of any marketing strategy. However, in the 21st century, the value for brands of hosting live events

Monday 7th November 2016

Lego

What We Can Learn from LEGO’s Quest2Ninjago Summer Tour

By Lori R.

In early September, LEGO concluded its extremely successful Quest2Ninjago Summer Tour. The event presented children in seven markets the opportunity

Friday 4th November 2016

Veggie Burger

Why MorningStar Farms Created the “Way to Veg” Sampling Tour

By Lori R.

When you are a food company like MorningStar Farms, your main goal is to get people to try your vegetable based foods so they will know that healthy c

Wednesday 26th October 2016

young tennis pro

Pro Walk at the US Open Sponsored by American Express a Big Hit

By Lori R.

American Express is a rock-star at experiential marketing and if you want to see a great example, just check out their successful Fan Experience at th

Wednesday 19th October 2016

veggie bike

Edible Graffiti in Wynwood

By Lori R.

It isn’t often art and food are mixed so intimately. Sara Myers’ cooking series, titled “Sprouted Chef,” returned on Monday, September 21, wit

Monday 17th October 2016

beach party

KBY Designs Livens Up the Dead Sea

By Lori R.

When a special event needs to be taken to the very top level of specialness, KBY Designs pulls out all the stops. One recent example of their work was

Wednesday 21st September 2016

getty-max-getty-14078-474176167

Mike’s Hard Lemonade Goes for a Guinness World Record

By Lori R.

When Mike’s Hard Lemonade decided that it needed to catch people’s attention, it knew that boring TV ads and newspaper coupons weren’

Monday 22nd August 2016