experimental marketing

Event Trends: The 90s Make a Comeback

By Lori R.

Marketers know that one of the easiest ways to catch people’s attention and produce good feelings is to go for nostalgia. Because of this, it

Saturday 4th February 2017

Why Having a Mobile App for Your Event Is a Must

By Lori R.

It’s become more important than ever to have a dedicated mobile app for your event. Not only is a larger portion of consumers online time spent thr

Wednesday 1st February 2017

Live Streams Can Make or Break Your Event. Here’s How

By Lori R.

Instant access is always a good plan, right? Well, not always. As event marketers expand their insight, built their toolkits and innovate on the groun

Tuesday 17th January 2017

How to Host the Ultimate Virtual Reality Event

By Lori R.

Many brands are helped by the creation of a feeling of excitement and physical activity. The hard part is getting people to feel like they’re pa

Wednesday 4th January 2017

How to Use the Pantone Color of 2017 for Your Next Event

By Lori R.

Every event deserves a personal touch, and Pantone’s 2017 color—Greenery—hits the mark when lively, refreshing tones are needed. The fresh, zest

Friday 30th December 2016

Event Marketing Trends: What to Watch for in 2017

By Lori R.

Event marketing has come a long way. In 2016, marketers innovate constantly to offer unique, engaging displays. In recent years, a few trends have ris

Wednesday 28th December 2016

Why Brands are Placing Value on Live Events

By Lori R.

Live events have always been a valuable component of any marketing strategy. However, in the 21st century, the value for brands of hosting live events

Monday 7th November 2016

What We Can Learn from LEGO’s Quest2Ninjago Summer Tour

By Lori R.

In early September, LEGO concluded its extremely successful Quest2Ninjago Summer Tour. The event presented children in seven markets the opportunity

Friday 4th November 2016

Why MorningStar Farms Created the “Way to Veg” Sampling Tour

By Lori R.

When you are a food company like MorningStar Farms, your main goal is to get people to try your vegetable based foods so they will know that healthy c

Wednesday 26th October 2016

Pro Walk at the US Open Sponsored by American Express a Big Hit

By Lori R.

American Express is a rock-star at experiential marketing and if you want to see a great example, just check out their successful Fan Experience at th

Wednesday 19th October 2016