experiential marketing

How to Create a Buzz Worthy Event

By Lori R.

Every company wants its event to create plenty of buzz. In fact, it’s usually the entire point of putting on an exhibition or other show. Despit

Thursday 16th February 2017

How Jaguar Shared the Ultimate Driving Experience

By Lori R.

VR is here, and it’s only getting more popular. The Oculus Rift, HTC Vive and even Google Cardboard have opened the doors to immersive advertisement

Wednesday 15th February 2017

How your Catering Menu Will Make or Break Your Event

By Lori R.

Your event is much more than a cool display collection. In the business world, successful events are experiences. The food you serve, whether it’s a

Tuesday 14th February 2017

Experiential Marketing 101: Why Audi Decided to Rebrand from the Inside Out

By Lori R.

Audi’s experiential marketers are on a roll, and they’re revamping the brand’s image from the ground up. From Audi’s A3 launch events to its C

Thursday 9th February 2017

How Demos Can Boost Your Brand Awareness

By Lori R.

In the world of marketing, brand awareness is paramount. More often than not, product and service demos are solid foundations. If you want to boost sa

Wednesday 8th February 2017

How American Express Shared the Love with Small Gift Handouts

By Lori R.

What do American Express and small businesses have in common? Great events. To jam-pack the holiday season with fun, American Express crafted an intui

Monday 6th February 2017

The Golden Globes: What Were Our Favorite Events of the Night

By Lori R.

We at Soho Studios appreciate a good party. The Golden Globes red carpet was packed with extravagance, innovation and today’s hottest talent. Sure,

Saturday 28th January 2017

What to Expect: Event Marketing Trends for the 2017 Super Bowl

By Lori R.

Every year, the Super Bowl yields a wealth of advertisement opportunities. As one of America’s most televised events, it’s a great venue for TV ca

Thursday 26th January 2017

The Roadhouse: How State Farm Tailgates with Style

By Lori R.

State Farm initiated its RoadHouse mobile tour, and it was awesome. The brand’s jam-packed initiatives, in the past, have been met with praise. Now,

Saturday 21st January 2017

Extreme Shopping: How The North Face Does It

By Lori R.

It isn’t every day a massive gift handout promotes higher sales. The North Face is back, and they’re hitting up Korea with innovation. Shoppers, i

Friday 20th January 2017