Event Production

How to Create a Buzz Worthy Event

By Lori R.

Every company wants its event to create plenty of buzz. In fact, it’s usually the entire point of putting on an exhibition or other show. Despit

Thursday 16th February 2017

How Jaguar Shared the Ultimate Driving Experience

By Lori R.

VR is here, and it’s only getting more popular. The Oculus Rift, HTC Vive and even Google Cardboard have opened the doors to immersive advertisement

Wednesday 15th February 2017

Why Having a Mobile App for Your Event Is a Must

By Lori R.

It’s become more important than ever to have a dedicated mobile app for your event. Not only is a larger portion of consumers online time spent thr

Wednesday 1st February 2017

What to Expect: Event Marketing Trends for the 2017 Super Bowl

By Lori R.

Every year, the Super Bowl yields a wealth of advertisement opportunities. As one of America’s most televised events, it’s a great venue for TV ca

Thursday 26th January 2017

Pop Up Event Trend: How Popular Mechanics made DIYers out of Attendees

By Lori R.

Popular Mechanics has been in the game for a while, helping DIY pros reinvigorate their lifestyles with new, exciting opportunities. While not typical

Thursday 19th January 2017

Live Streams Can Make or Break Your Event. Here’s How

By Lori R.

Instant access is always a good plan, right? Well, not always. As event marketers expand their insight, built their toolkits and innovate on the groun

Tuesday 17th January 2017

Back to the Future: JetBlue Goes Retro

By Lori R.

JetBlue, founded in 1998, hasn’t turned 20 yet, but that doesn’t mean they can’t go retro. Jamie Perry, JetBlue’s Vice-Preside

Monday 9th January 2017

Event Marketing Trends: What to Watch for in 2017

By Lori R.

Event marketing has come a long way. In 2016, marketers innovate constantly to offer unique, engaging displays. In recent years, a few trends have ris

Wednesday 28th December 2016

Community: Adobe’s Stunningly Effective MAX 2016 Pavilion

By Lori R.

Pavilion-based events are all about bringing attendees into the experience, and Adobe MAX’s Community Pavilion did not disappoint. It used a var

Tuesday 20th December 2016

The Real Deal 2016 Takes over Soho Studios Miami

By Lori R.

On October 20, between 10 a.m. and 6 p.m., The Real Deal presented its Third Annual South Florida Real Estate Forum and Showcase in Miami’s Soho Stu

Thursday 1st December 2016