Brand Marketing

peanut butter cup

Reese’s Creates Spooning Event

By Lori R.

Hershey’s has given their chocolate lovers a gift in the form of Reese Spreads. Creating a marketing campaign that will draw the masses, Reese’s l

Thursday 22nd September 2016

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Mike’s Hard Lemonade Goes for a Guinness World Record

By Lori R.

When Mike’s Hard Lemonade decided that it needed to catch people’s attention, it knew that boring TV ads and newspaper coupons weren’

Monday 22nd August 2016

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M&M’s Got Innovative to Celebrate Their 75th Anniversary

By Lori R.

While the real estate industry is known to employ some innovative tactics for promotional marketing, this time there was a reversal of roles when the

Wednesday 17th August 2016

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Samsung Creates Digital Playground

By Lori R.

It’s obvious that something is very different the moment you walk into Samsung 837 in Manhattan. From the outside, this location looks much like

Monday 15th August 2016

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Absolut and Deadmau5 Create a Virtual Reality Game

By Lori R.

Over the past two years, Absolut Vodka has been using their Absolut Nights marketing campaign to reestablish themselves as the trendsetter for night l

Tuesday 12th July 2016

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Propel Co:Labs Joining the Healthy Pop Up Movement

By Lori R.

Propel has launched a pop-up studio program that is quickly becoming one of the hottest exercise trends today. Being in celebration of their flavored

Friday 8th July 2016

pop-up shop

The Pop-Up and the Consumer Experience

By Lori R.

One of the latest trends in experiential marketing are pop-up shops. But they’re not merely a fad. Rather they’re one of the most effectiv

Thursday 7th July 2016

car lights

Audi Presents LED Art Exhibit at New York City Club

By Lori R.

Since inventing LED daytime running lights back in 2005, Audi has been at the forefront of LED technology. With this achievement in mind, the company

Tuesday 5th July 2016

maker movement

More Brands are Joining the “Maker Movement”

By Lori R.

Custom Circuit Boards, robots, 3D printing. What do these things have in common? The Maker Movement! All over the country, tinkerers, amateur engineer

Thursday 30th June 2016

millenial fun

Engaging Millennials to Increase Exposure

By Lori R.

The Millenial generation, also known as “Generation Y,” is composed of those born from 1980 to the early 2000s. A corporation’s ev

Wednesday 29th June 2016