Brand Marketing

escape room

Sony Joins the “Escape Game” Trend

By Lori R.

Sony and Times Square go hand-in-hand, but they’ve amped up the customer experience with two fully interactive puzzles that give visitors the opport

Wednesday 7th December 2016

limes and bottles

How Corona Brought More Light to this Year’s Electric Beach Event

By Lori R.

In partnership with Live Nation, Corona celebrated a beer-exclusive event at the country’s favorite EDM music festivals. The Electric Beach program

Tuesday 29th November 2016

coffee and friendship

How Netflix Created A Gilmore Girls Pop-Up Program with Local Coffee Shops

By Lori R.

If you are a planner and looking for a creative idea for a future event, look no further than Netflix’s Gilmore Girls pop-up program. Netflix s

Wednesday 16th November 2016

Drink sample

Why Beam Suntory Wants to Educate its Consumers

By Lori R.

Beam Suntory has a good reputation, and it’s been busy redefining its marketing strategies. Mixing the consumer’s love for its time-tested-and-tru

Monday 14th November 2016

live event

Why Brands are Placing Value on Live Events

By Lori R.

Live events have always been a valuable component of any marketing strategy. However, in the 21st century, the value for brands of hosting live events

Monday 7th November 2016

Lego

What We Can Learn from LEGO’s Quest2Ninjago Summer Tour

By Lori R.

In early September, LEGO concluded its extremely successful Quest2Ninjago Summer Tour. The event presented children in seven markets the opportunity

Friday 4th November 2016

event speaker

How to Host an Event that Exceeds Expectations

By Lori R.

Event marketing is one of the best ways to grow your customer base while creating engagement opportunities that build rapport as well as your brand

Wednesday 2nd November 2016

Veggie Burger

Why MorningStar Farms Created the “Way to Veg” Sampling Tour

By Lori R.

When you are a food company like MorningStar Farms, your main goal is to get people to try your vegetable based foods so they will know that healthy c

Wednesday 26th October 2016

young tennis pro

Pro Walk at the US Open Sponsored by American Express a Big Hit

By Lori R.

American Express is a rock-star at experiential marketing and if you want to see a great example, just check out their successful Fan Experience at th

Wednesday 19th October 2016

mural

Hansen’s Rebrands with Art

By Lori R.

It isn’t every day a Coca-Cola acquisition explodes into art. Back in 2014, the brand purchased Hansen’s from provider and big-hitting marketer Mo

Sunday 16th October 2016