Brand Marketing

traveling house

The Roadhouse: How State Farm Tailgates with Style

By Lori R.

State Farm initiated its RoadHouse mobile tour, and it was awesome. The brand’s jam-packed initiatives, in the past, have been met with praise. Now,

Saturday 21st January 2017

retro flight

Back to the Future: JetBlue Goes Retro

By Lori R.

JetBlue, founded in 1998, hasn’t turned 20 yet, but that doesn’t mean they can’t go retro. Jamie Perry, JetBlue’s Vice-Preside

Monday 9th January 2017

vr event

How to Host the Ultimate Virtual Reality Event

By Lori R.

Many brands are helped by the creation of a feeling of excitement and physical activity. The hard part is getting people to feel like they’re pa

Wednesday 4th January 2017

green carpet

How to Use the Pantone Color of 2017 for Your Next Event

By Lori R.

Every event deserves a personal touch, and Pantone’s 2017 color—Greenery—hits the mark when lively, refreshing tones are needed. The fresh, zest

Friday 30th December 2016

future gingerbread house

How the Gingerbread House Turned to the Future

By Lori R.

Taste of Home is well-known for its presentation of lifelike displays. In the past two years, it’s delivered one-of-a-kind, life-size gingerbread ho

Thursday 29th December 2016

2017 events

Event Marketing Trends: What to Watch for in 2017

By Lori R.

Event marketing has come a long way. In 2016, marketers innovate constantly to offer unique, engaging displays. In recent years, a few trends have ris

Wednesday 28th December 2016

adult playdate

Community: Adobe’s Stunningly Effective MAX 2016 Pavilion

By Lori R.

Pavilion-based events are all about bringing attendees into the experience, and Adobe MAX’s Community Pavilion did not disappoint. It used a var

Tuesday 20th December 2016

Hiten Samtani, Venus Williams and Kobi Karp (Credit: Jose Larrotta) via TRD.com

The Real Deal 2016 Took over Soho Studios Miami

By Lori R.

On October 20, between 10 a.m. and 6 p.m., The Real Deal presented its Third Annual South Florida Real Estate Forum and Showcase in Miami’s Soho Stu

Friday 16th December 2016

escape room

Sony Joins the “Escape Game” Trend

By Lori R.

Sony and Times Square go hand-in-hand, but they’ve amped up the customer experience with two fully interactive puzzles that give visitors the opport

Wednesday 7th December 2016

limes and bottles

How Corona Brought More Light to this Year’s Electric Beach Event

By Lori R.

In partnership with Live Nation, Corona celebrated a beer-exclusive event at the country’s favorite EDM music festivals. The Electric Beach program

Tuesday 29th November 2016