Wynwood art scene makes a splash

The urban setting of the Wynwood District is the last place you would expect to find a Synchronized Swimming Team.

Meet Miami’s own Synchronized Swimming Performance Troupe Team, Verso! Their imaginative hybrid art form combines synchronized swimming with dance and theater to create performances that even the great Esther Williams would covet.

Synchronized Swimming is a type of performance art. The Wynwood art scene is a vast cornucopia of many different types of art, performance art being one of them. Synchronized Swimming can be equated to traditional forms of performance art such as ballet or interpretive dance and non-traditional forms such as fire dancing or silks.

In an article by Huffington Post journalist Amanda McCorquodale titled Verso Performance: Miami’s Synchronized Swimming Show Team, Julie Lucas, a principle member of Verso described themselves as a “performance experience”. This team of highly creative world class athletes customizes their shows according to the audience and theme of the event. The Huffington Post asked what the most unusual event they had ever performed at Lucas told her about an event in the Design District.“The strangest and most experimental performance was at Whirl Crash Go! An above-ground pool was installed inside the art gallery for us to perform in. The performance incorporated roller skaters, booty dancers, video projection, and audio sensitive lights. The gallery was decorated with swings hanging from the ceiling and large fragmented mirrors everywhere. It was amazing.”

Check out this video of their performance at Whirl Crash Go!….

Perfecting their craft is no small feat and the team spends hours choreographing routines, building strength and practicing upside down leg movements on the surface called “land drilling”. Synchronized Swimming requires endurance, flexibility and of course synchronization. All that practice pays off and the end result is a beautiful theatrical aquatic performance that is uniquely their own.

To read more about Verso and see some amazingly synchronized photos check out the Huffington Post Article entitled Verso Performance: Miami’s Synchronized Swimming Show Team

Swedish House Mafia – Absolut Greyhound

The Winter Music Conference and Ultra Music Festival are in full effect in Miami. Soho Studios was host to one of the hottest parties last night. Absolut Greyhound and Swedish House Mafia transformed The Armory into one of the most epic party scenes to take place in Miami. Swedish House Mafia, electronic DJ group, was a surprise performance for Absolut’s introduction of their new Grapefruit Vodka – Absolut Greyhound.

Visit all the amazing photos on our Facebook page here - Swedish House Mafia in Miami

Make sure not miss tonight’s event featuring Swedish House Mafia Masquerade Motel @ Grand Central Park

Here’s the promo video featured on Youtube of Swedish House Mafia and Absolut Greyhound. It doesn’t get much better than this clip….

In case you missed the event, here’s a quick clip of the party going off in Soho.

Oxygen Fridays @ Miami Party Venue

Soho Studios is the home of popular Miami party Oxygen Fridays. Click the image above to follow their Twitter account for dates, times, and promotions. Keep posted at Soho Studios for Miami events and parties. There is almost no limit to the action here at Soho. We’re looking forward to another great time tonight, Cheers!

Photography Studio at Soho

Miami is one of the world’s most prestigious locations for photo shoots. Florida is home to beautiful locations, weather, and talent. Soho Studios has been embraced in the South Florida photography scene because of its diverse space. The mix of industrial chic and fresh sun light on the grounds is the perfect setting for capturing amazing images. Our space has been used by some of the most well known photographers and companies nationwide.

This past quarter we had the privilege to host many photo shoots at our studio.

Here’s a glimpse of the Puma shoot at Soho Studios – Usain Bolt “The World’s Fastest Man” (located on the far right)

Boston Proper also utilized the more industrial space to capture a chic look for their recent campaign.

Our space is very easy to utilize for photo shoots of any size. There are convenient access points across the property, various ceiling heights, several spaces to make room for trailers, dressing rooms, make-up rooms, and props. Keep posted here for the many new photo shoots, events, and studio spaces at Soho.

Soho Studios offers a wide range of space ideal for photo shoots, Florida film studios, television studios, and events.

2011 was awesome, ready for 2012

2011 was an absolutely an amazing year at Soho Studios. We shared so many fantastic events – concerts, festivals, photo shoots, film production, markets, expos, art shows, food trucks, cultural events, and much more. This year has been a true vitalization of our space and the excitement surrounding the Miami Wynwood district has further increased the demand for our convention center facility. The continued development of Miami’s Midtown, Wynwood, and the discussions surrounding the redevelopment of the Miami Herald building have created a wave of positivity for the cultural and social scene.

If 2011 in Miami had to be defined by a single event, cultural, culinary, and social scene in South Florida, we’d have to point out the MIAMI FOOD TRUCK hysteria. One of the most popular food truck gatherings takes place around the corner from Soho Studios during the Miami Art Walks throughout the year. Of course we have great times at the Studio, but instead of ranking specific events at our space…we’re tipping our hats to the meals on wheels!

There’s definitely an exciting energy surrounding the food truck culture that has blossomed this year and it has brought a lot of attention to our streets in Wynwood.

Soho Studios would like to give a special thank you to Rothschild and Associates LLC, the management company overseeing the production and events at our space.

There have been so many individuals, companies, and creative forces that help make Soho Studios the best event space in Miami it’s difficult to list everyone. We are extremely grateful that Soho is on the map for being not only a great place for large events, but also a highly demanded film and television studio, photo studio in Miami, and an exciting corporate marketing and promotions location in South Florida.

We hope you had a great time with us in 2011 and we’re looking forward to continuing to share good times in 2012.

Happy Holidays and Happy New Year!

What’s next at Soho?

The huge warehouse sale by American Apparel was incredibly successful and so many people visited Soho Studios. Now it’s time to get ready for the next hot event in Miami. We’re going to be the location of an exciting expo event geared towards women.

Last Day – American Apparel Sale

It has been an exciting time with American Apparel. So many Miami locals, South Florida tourists, and International visitors stopped by to check out the Warehouse Sale. Today is the last day to get all the deep discounts to sporting the American Apparel gear.

Those that stopped by Soho this past week were buzzing around town about the great deals. This is over 35,000 sq ft of American Apparel clothing and accessories at a major discount. There are aisles and aisles, racks and racks of every color and style you can imagine.

Get here today while the sale is still going on and the deals are heating up!

Saturday, December 10: 10am to 10pm

Free admission
Cash, credit, and debit accepted
All items are FINAL SALE

American Apparel Warehouse Sale Miami

Soho Studios is home to the Wynwood Convention Center and coming up December 2-10 is the American Apparel Warehouse Sale. We’re all excited for the Art Basel vibe sweeping through Miami, where art lovers can spend big bucks for valuable art. If you’re into style and saving big bucks, then the American Apparel Warehouse Sale is for you.

Here’s a quick Warehouse Sale guide from an event in LA…

Miami’s showcase Warehouse sale is located in the heart of Wynwood, allowing fans to visit the galleries and art installations around town and then swing by Soho Studios to the American Apparel event.

Wynwood Convention Center
2136 NW 1st Ave
Miami, FL 33127

Friday, December 2: 10am to 10pm
Saturday, December 3: 10am to 10pm
Sunday, December 4: 10am to 10pm
Monday, December 5: 10am to 10pm
Tuesday, December 6: 10am to 10pm
Wednesday, December 7: 10am to 10pm
Thursday, December 8: 10am to 10pm
Friday, December 9: 10am to 10pm
Saturday, December 10: 10am to 10pm

Free admission
Cash, credit, and debit accepted
All items are FINAL SALE

Let everyone know if you’re going – American Apparel Warehouse Sale

Art Basel – A perfect time in Miami

Art Basel Miami Beach 2011 is on the horizon, taking off on December 1 through 4. This is a very exciting time for Miami and the area surrounding Soho Studios takes on a new life. The international and local art community converges across the South Florida community. This art show is known to many as one of the most important art events in the world. Soho Studios is proud to be at the center of the Miami art district, you don’t have to walk to far and you’ll see the art walls and gallery shows.

This year is a most anticipated Art Basel show with prestigious artwork from across the globe. Take a peak at the list of over 250 galleries – Art Basel Miami Beach.

For more information about the Soho Studio art scene visit - Art Basel Miami

Production Paradise Listing

All of our successful events are do in part to our great presence and reputation in the industry. A recent listing as been of great exposure to the Miami production rental industry. A resource for rental space in the film and photography marketplace. Take a quick peak at the photos and information about Soho Studios on Production Paradise.