Sound for all types of events
When putting together audio for your event it is important to consider what sort of experience you will be putting in front of your audience. Event production is a craft that requires fine skill matched with detailed information given ahead of time to achieve to best results. A sound engineer can work magic when backed into a corner but like any other trade, the more prepared they are going in then the better the results will be coming out the other side. If possible, try to give them a Technical Writer with your sound requirements well ahead of your event.
Selecting the correct type of sound system for a live show, electronic act or keynote speaker is vital to good production. Selecting a sound engineer with the right equipment is crucial. Utilize the sound system that is supposed to be used with your particular type of event. For example, choosing the PA for a keynote presenter at a convention will be different than the PA you would need for a performance based act, such as a live band or DJ.
It is important to match your audio needs for all events including functions such as trade shows and conferences. Although many party venues in Miami come with in-house sound production, not all of the venues in Miami will. In this case you will need to hire a mobile sound production companies. Most sound production companies are equipped to handle everything from live music, DJ’s, corporate events and various other types of events.
Your guests and attendees should be talking about the night for a long time to come, this means that the event production has to be flawless. Hire a professional sound engineer for your event that understands everything from your equipment needs to the acoustics of the venue.
A professional audio experience will have the audience focusing on the event. A negative one will have them talking about the poor production value at your event. Make sure the hype is positive! It can make all the difference to your sonic landscape.
Managing online reviews
Online reviews are frequently used by consumers considering making purchases, including event tickets. In fact, online reviews from strangers have replaced family and friend recommendations in a buying decision. If you choose to ignore your online reputation management, you may be choosing to ignore a tool very helpful for the future of your event promotion ability.
Positive online reviews, of course, can go a long way in helping your market your brand. Negative reviews can significantly handicap you. Both need to be managed.
How can you improve online reviews that appear in Yelp, CitySearch, Google Places and others?
You can subscribe to Google Alerts to help monitor these review websites. It is free and can help make you aware of what is being posted. You must then read and consider the validity of even the negative reviews. They can potentially help you improve the event experience you are providing.
Ask your satisfied customers to post reviews. Sadly, many satisfied event goers will not post a review unless prompted. You’ll need to request positive reviews because negative ones will come without invitation. If you can generate more positive reviews, it will minimize the effects of any negative ones.
Respond to negative reviews promptly. This doesn’t mean debating their experience online, but contact reviewers through an email or instant message. Ask for more details of their negative experience and see if there is a way to make it right. Remember, you are managing a negative review, not proving who is right or wrong.
When planning any event, the reputation of the venue will go a long way is how the event is perceived. You’ll want to work with a facility with an established reputation for quality, satisfying experiences.
If you are considering event space Miami has to offer, we invite you to review our 65,000 square foot facility at Soho Studios. Soho Studios is located in Miami’s trendy Wynwood District, and is home to the famous Art Basel Wynwood. We have built our reputation by making sure every detail is handled in the production of events from planning to event promotion.
Crowdfunding your event
If your event budget doesn’t seem to quite be enough to pull off the type of event you visualize in your mind, there is a relatively new source of funds for event planning. Crowdfunding uses the internet to appeal to like-minded individuals who each provide small amounts of money to help get projects funded.
These individuals use websites like KickStarter.com to search for projects that interest them, and help them contribute to the bigger picture. For event planning, this can lead to some exciting options for funding, especially when dealing with events related to the arts or that benefit non-profit organizations. Crowdfunding in general and Kickstarter in particular are changing the way a lot of projects are getting funded.
Since their start just 4 years ago Kickstarter has had over 4 million people pledge over $618 million that has funded an amazing 41,000 creative projects. Anyone can get a project funded via Kickstarter as long as their guidelines are followed..
At the Wynwood District’s Soho Studios, we have 65,000 square feet of space that can be used for concerts, an art gallery, and fundraisers. Our space can be used in variety of ways to showcase talent that may otherwise be missed by the mainstream media. If you are an event planner seeking a venue in Miami or Southern Florida, contact us as Soho Studios. We have a history of putting on events that range from the intimate to those that are global in nature. We can even help you in the development of your creative event, and help provide you with the information you may need to get Kickstarter funding.
Our team of experienced, creative people can be a tremendous asset when planning an event that involves the arts. Tap into that creativity. When searching for event space Miami, remember the importance the venue makes in the success of your event. Consider the versatile, creative atmosphere of Soho Studios.
How to plan a fund raising event
If you are planning a charity event, there are some overlooked and underused ways to make money for your non-profit. At Soho Studios, we are proud to host many such premier fund raising events in Miami and offer these event planning suggestions.
Sell Sponsorships.
Different level of sponsorships can mean differing levels of visibility for your sponsors. Event signage, website and Facebook visibility, program ads, and even table tent visibility are event production assets that you have that you can offer sponsors. Get creative.
VIP Experiences.
Larger donors will be willing to pay extra to attend your event if you can provide an experience not available to regular ticket holders. VIP experiences may include valet parking, better seating, opportunities for meet and greets, upgraded food and beverage options and perhaps an exclusive post event party.
Market Guest Gift Bags.
Who doesn’t love a little swag? Talk to businesses who want the visibility and association that your event can provide and offer to give attendees coupons or samples of their products for a donation. Your guests get gifts, and you make some extra money for your charity. You also involve more organizations with your event.
Our experienced team at Soho Studios can not only help you stage an event that will be well remembered, we are equipped to assist you with a variety of ideas to help create financially successful non-profit events.
Soho Studios can help you with world class events for a variety of reasons including trade shows, concerts, photo video shoots, and non-profit fund-raising events. We have worked with Puma, Ford Motor, Evian, Absolut, Telemundo and many other significant companies who have placed their trust in our team of professionals. Located in the Wynwood District in Miami Florida, we are in the midst of Miami’s exciting art and entertainment area including Art Basel Wynwood. For your next event, remember the value your venue adds to make it a success. Make an impression that will last. If you are looking for event space Miami is gaining fame for, contact us at Soho Studios.
Tips on picking an event promoter
Working with event promoters should be an exciting, energetic experience. Sadly, in the event planning process, all too often an event promoter can over-promise and under-produce. However if you are looking at event space in Miami there are some great promoters.
Here are some tips on picking the good ones.
Passion
Look for promoters who are passionate about their work. Event promotion is not an easy job, so those who are successful love it, and that passion should show. Enthusiasm is contagious.
Network
Great promoters have large networks of contacts, friends, and associates who can help get the word out about the event. Find out about their media relationships with local TV, radio and print. A diverse network can also help out in the event of a problem.
References
You’ll want to talk with bands and venues about an event promoter. You’ll get feedback that can quickly help you find the right person.
Experience
Promoting a music festival in Miami is different than promoting an industry trade show. It’s important to find an event promoter with a proven success rate promoting your particular type of event.
People Skills
Look for an event promoter that can work well with everyone involved in your event. People who have and use good people skills build longer lasting, trusting relationships.
Organization
Everyone gets busy, but you don’t want an important piece of paperwork overlooked or a meeting missed when planning your event. Organization is a key quality of a good event promoter.
Social Media Skills
Especially in music promotions, finding an event promoter who is skilled in social media is critical. Social media can start a fire about your event and you want a promoter who has the matches.
Everyone wins when an event is promoted successfully, whether it is a fashion show, a launch party or a car show. Be sure you keep these event promotion tips in mind to ensure that your next event is a great success!
Should I have a QR Code for my event?
Promoting an event to today’s audiences’ means taking advantage of web and mobile technologies to reach the masses. These days, event planning takes more than booking a venue in Miami and passing out a few flyers. In order to reach your intended audience it’s important to connect to people through iPhones, iPads and other mobile devices. It is vital to take advantage of these methods to reach out and capture their attention and ultimately get them in the door of your event at the venues in Miami.
Whether you are planning a concert, trade show, launch party, or any other live production that you want people to show up for, means getting the word out to the public. Casting a wide net means using every mechanism at your disposal to get your message onto the mind of the general population. Make sure you are using the best practices available to effectively and efficiently maximize the results.
How can your event planning efforts capitalize on the crowd in the moment?
One great solution is having an event app that includes QR Code scanner. People are constantly on their phones and by using these tools you can provide your audience with a real time interactive experience. QR Codes are scanable UPC-like tags that allow smart phone users to go directly to content that is customized specifically for your event as well as any relevant urls. Developing a mobile app might also be the correct route for your production crew or promotion company to embark on as well. That way your audience and follower can quickly tap into a streak of content you decide to send out through the channel long after the event is over.
If you are planning an event put these tactics to work for you and gather the ears of the people that want to hear your message. Bolster the number through the gates of your next event.
Absolut X
Absolut Vodka came to Miami for their Absolut X event
With several thousand RSVP’s only 2000 could come in. There was a line that went around a city block.
Those who were lucky to get in also had the opportunity to go crazy for the Absolut photo booth.
Then finally Bloc Party came on to get the party started.
At one point the crowd went nuts as the confetti descended on the dance floor during Bloc Party’s performance.
John Lermayer was also present to shake a few drinks and show off some of his amazing skills by his mixology station.
The Absolut event was amazing. Free drinks all night, with plenty of bars through out our large Armory Studio. To make the night even tastier Absolut Tune was served during the night. For those of you who don’t know about the new Absolut Tune, this drink is made of sparkling wine fused with vodka.
During the night guests could have a masquerade-themed makeover that took place center stage. This was a huge success among the guests as they had the chance to get the smokey eye and aloof facial makeup. Those who didn’t have the guts to get a makeover, could get masks that were given out for free.
The pies de resistance of the night, was Bloc Party. One of Britain’s biggest bands that came to grace the stage for a couple of hours
Check out some photos from the night.
Star Trek into Darkness Trailer
Star Trek has come along way since JJ Abrams took over the franchise. This new Star Trek into Darkness movie also come with new movie marketing tactics. Star Trek into Darkness comes out nationwide on Friday 17,2013 – however publicity and marketing for this event feels like its from the future. Hollywood studios are trying to constantly innovate and push the boundaries of movie marketing. For example in this upcoming movie, Star Trek into Darkness has had its own mobile app for the last 6 months. This may not be the first movie to have its own mobile app but its the first movie to advertise its mobile app and made a big push during the Superbowl, including the itunes url into the marketing material.
The most clever part of this movie marketing is making effective use of the character Spock or Spocks that appeared in the fist Star Trek directed by JJ Abrams. In this advert, Audi conceptualizes the old and new Spock as the same person in the present time. Where the new and younger spock is ready to meet the older Spock for a game of golf. The only problem? the car the older Spock uses is a Mercedes and turns up late to meet his younger self. The clever part of this advert is making out to the viewer that only grandpas drive Mercedes while the younger generation drive Audis. To tease both Spocks at the end, a different golfer drives up in an Audi thats built with self-driving technology. Watch the Audi advert and Star Trek into Darkness trailer below
When looking to market an event or choose the right direction for a commercial you can learn a lot from Audi’s co branding capabilities. The skill is taking a plot from a movie and using it to leverage an idea for another product. At Soho Studios in Miami we have the perfect space to film all types of movie trailers, commercials and film.
COAST Show Miami
From humble beginnings in 2006, COAST Show debuted in Miami and has become one of the largest trade shows in America. Karen Bennett, founder of COAST Show is a native from Chicago, Illinois and has been involved in couture fashion marketing as well as owning her own designer boutique store.
Now in 2013 Karen Bennett’s COAST Show has increased so much that her show has become the epicenter of fashion trade shows in Miami. COAST Show now boasts over 250 collections and showrooms from across the country including Milly, Tibi, robbi & nikki, Citizen of Humanity, Twelfth Street by Cynthia Vincent, James Jeans, and Genetic Denim. For a full list of fashion labels click here.
COAST Show features different showrooms consisting of L’Atelier Group, Hotline Showroom, Simon Showroom, Joey Showroom, Lily Kate Showroom, Community Service, The Globe Showroom, Point A Showroom, and Blend Showroom.
What separates COAST Shows from every other fashion show? Well Karen Bennett made sure that her show was intimate allowing exhibitors to work closely with buyers. By making it intimate the whole experience becomes personalized. The goal is simple, create a space where the show is stress free allowing buyers to purchase high end luxury goods freely and with no pressure.
COAST Show is a fashion event that is not to be missed. The next COAST Show will take place on June 2nd between 10am to 5:30pm and June 3rd between 10am to 5pm. For directions please click here or view the map below.
If you are a buyer, exhibitor or part of the press please click here for further information.
Choosing the right day for your event
One of the most difficult aspects of event planning is finding the day that works for everyone. As the event planner, you must coordinate the schedules of multiple people, including speakers, entertainment and caterers, with the available dates of your preferred venue.
Event planning in big cities like Miami can be especially difficult. Event space Miami and party venues in Miami are often booked up months in advance so you will need to reserve your dates as soon as possible. However, you should never pick a date in haste. It is important to do your due diligence to make sure that there aren’t other events in the area that could conflict with yours. For example, having your event in the same time frame and in the same area as a marathon or a parade could mean that your guests will have to navigate through blocked-off roads and nightmare traffic to reach your event. So take the time to research what other events might be planned for your local area.
Also, check to see if any competitors or businesses that are in a similar industry are putting on events on the same day or weekend as yours. Two similar events planned for the same time frame could be a financial disaster for everyone involved, especially if you are trying to divvy up the same small pool of likely participants.
Successful event planning often means thinking outside of the box. What if, for instance, you have everyone on board for a certain date, but all the typical party venues in Miami, such as the convention center or hotel conference rooms, are booked up. Don’t change the date. Instead, search out interesting venues such as Soho Studios, which is a huge, 70,000-square-foot structure with avant garde industrial detailing that is located in Miami’s Wynwood Art District. Not only will you be able to have your event on your desired date, having it in a non-conventional venue will give it a more interesting feel and look.
Date selection is one of the most important duties of an event planner. Choosing the right one can mean a successful event with high attendance, while selecting the wrong one could have disastrous consequences.
