Blog

traveling house

The Roadhouse: How State Farm Tailgates with Style

By Lori R.

State Farm initiated its RoadHouse mobile tour, and it was awesome. The brand’s jam-packed initiatives, in the past, have been met with praise. Now,

Saturday 21st January 2017

zip line

Extreme Shopping: How The North Face Does It

By Lori R.

It isn’t every day a massive gift handout promotes higher sales. The North Face is back, and they’re hitting up Korea with innovation. Shoppers, i

Friday 20th January 2017

diy

Pop Up Event Trend: How Popular Mechanics made DIYers out of Attendees

By Lori R.

Popular Mechanics has been in the game for a while, helping DIY pros reinvigorate their lifestyles with new, exciting opportunities. While not typical

Thursday 19th January 2017

live streaming

Live Streams Can Make or Break Your Event. Here’s How

By Lori R.

Instant access is always a good plan, right? Well, not always. As event marketers expand their insight, built their toolkits and innovate on the groun

Tuesday 17th January 2017

dance floor

Event Decor: How to Create a Memorable Floor

By Lori R.

Yes, your event’s flooring is important. Whether you’re installing high-tech pads, decorative carpets or subtle comfort areas, your marketing even

Friday 13th January 2017

vr event

How to Host the Ultimate Virtual Reality Event

By Lori R.

Many brands are helped by the creation of a feeling of excitement and physical activity. The hard part is getting people to feel like they’re pa

Wednesday 4th January 2017

Happy New Year

Happy New Year!

By Lori R.

From all of us here at Soho Studios we want to wish you a wonderful and prosperous new year.  Happy 2017!

Sunday 1st January 2017

2017 events

Event Marketing Trends: What to Watch for in 2017

By Lori R.

Event marketing has come a long way. In 2016, marketers innovate constantly to offer unique, engaging displays. In recent years, a few trends have ris

Wednesday 28th December 2016

miami children museum

Come Be a Kid Again with MCM and Soho Studios

By Lori R.

At Soho Studios, we believe everyone gets the chance to be a kid. It’s time to enrich the lives of others, fostering a love for everything cultural

Wednesday 21st December 2016

adult playdate

Community: Adobe’s Stunningly Effective MAX 2016 Pavilion

By Lori R.

Pavilion-based events are all about bringing attendees into the experience, and Adobe MAX’s Community Pavilion did not disappoint. It used a var

Tuesday 20th December 2016