Deconstructing the Jaguar to explore the symbolism of the brand through art installations is a style of brand marketing that has proven quite effective. Originating in the world famous London shopping store, Harrods, the Wallpaper* Handmade exhibit will be part of the Art Basel Miami Beach experience. By transporting this magnificent collection of contemporary art as related to the car brand Jaguar to the best event space Miami has to offer, Jaguar is achieving a marketing dream.
When marketing your brand at Art Basel Miami Beach, one must realize the potential to reach the high brow American art audience, as well as potential customers, sponsors and partners from the U.S. and internationally. As one of the world’s most sophisticated and well organized art showcases, Art Basel Miami Beach offers brands the chance to engage audiences in a roundabout way. In order to expand the American reach of this British owned manufactured automobile, presenters of the Wallpaper *Handmade are attempting to make an emotional connection with drivers who may be capable of affording a Jaguar but not bonded to this British model.
As a stellar window display in London, the Jaguar Design exhibition featured mind expansive collections one might not relate to automobiles—at first. For example, of the displays coming to events in Miami is ‘Revolution,’ a lighting display by Moritz Waldemeyer that brings the sleek lines and fast movement of Jaguar to life by combining interior and exterior shapes. Yet another collection brings to mind a dressing room with a scene featuring Mary Katrantzou’s ‘Neo’ dress that showcases laser cut design along side Harry Winston’s ‘Ultimate Jewelry Box’ in a retro gold model.
Other names that will be included in the approximately 70 works at the Handmade exhibitions during Art Basel Week include Karl Lagerfeld, Peter Saville, Hervé Van der Straeten, Johanna Grawunder, Brioni and Poltrona Frau. In order to stand apart from other art installations at the venues in Miami during Art Basel Miami Beach, Jaguar has managed to incorporate the top names in luxury design in elements seemingly unrelated to the automobile industry, such as women’s dresses and bedroom furniture, among the key concepts of Jaguar–fashionable, streamline and luxurious yet accessible and functional for the modern, high end car owner.
It is hard to overstate the impact that Art Basel Miami Beach has on the global art scene. Art Basel Miami Beach and the events in Miami held during this week attract an international audience ready to explore creativity in all of its aspects. This creates a pristine marketing opportunity for brands all around the world to create brand awareness and exposure.
One primary example is Grey Goose Vodka. Grey Goose is the proud sponsor of the Fusion MIA Art Fair which will feature African and Latin artists and music provided by the Miami Symphony Orchestra. Guests will enjoy specialty libations from Grey Goose. This strategic marketing campaign will create a lasting impact for the brand on a globalized level.
Grey Goose understands the value of marketing your brand at Art Basel Miami Beach as do the many other brands you will see amongst the tents, the events and the art installations. Prior to the event brand marketers identify some of the event space Miami has to offer and the events they will host. They carefully select which stellar marketing opportunity they would like to participate in, by determining which one resonates most with their brand strategy.
It is important for local, national and international brands to promote themselves at Art Basel events in Miami as they draw in a substantial amount of visitors. Anyone involved in brand marketing understands the importance of spreading brand awareness during Art Basel Miami Beach.
When it comes to marketing your brand at Art Basel Miami Beach take note of the strategic partnership between Christie’s and Art Wynwood. Christie’s sponsoring of the Art Wynwood event was a great success in 2012 as “The Official Luxury Real Estate Partner” and they are continuing the partnership this year as well.
The event is located in Midtown Miami near the Wynwood Arts District adjacent to its sister fair CONTEXT. Combined the exhibit’s will feature over 190 galleries from 22 countries all held within 250,000 square feet of gorgeously curated indoor and outdoor space. The exhibitions will be connected to each other by a courtyard with a series of special video exhibitions and sculptural projects.
When it comes to your own brand marketing in Miami consider working with similar groups to combine forces and create an exciting event. Their partnership has successfully garnered worldwide recognition for the ties between high-end real estate and fine art. Christie’s interactive booth at the entrance of Art Basel Miami Beach will exhibit luxury real estate offerings from all around the world enticing visitors. Christie’s and Art Basel Wynwood have found the perfect way to combine their brands to create a buzz and get people interested in their partnership.
The two powerhouse groups understand that events in Miami are expected to reach a certain level of glamour and entertainment value, especially during Art Basel. Different venues in Miami can help to elevate an event to a higher status. Both brands understand that Art Basel Miami Beach is the perfect platform to present their brands and attract the type of client they want to work with. The combination of an excellent venue, the Christie’s brand and the amazing art featured at Art Basel Wynwood is sure to be one of the events to remember at this year’s activities.
Vita Coco Coconut Water, the best selling coconut-water brand in the United States, is cementing its reputation as an elite drink by sponsoring the 2013 Select Fair Miami. The Fair, held during the week of Art Basel Miami Beach, showcases the best of the best of contemporary artwork to discerning art collectors who have come from around the world to be a part of Art Basel.
Vita Coco Coconut Water will be served at several special events, including the VIP preview pre-Basel event that lets serious collectors see and buy art before the general public gets a chance. By associating its brand name with such an exclusive and elite event, Vita Coco reinforces its image as a drink for the world’s elite, the rich and the famous, and the taste makers and trendsetters.
Vita Coco will also be served at a special public reception for the artists, a festive event with DJ sets and explosive work from a performance artist, which will link the brand to cutting-edge culture, the club scene, and having a good time.
Select Fair Miami is a satellite event to the world-famous Art Basel Miami Beach. Held just two blocks from Art Basel and one block from the beach, the Select Fair gathers together the cream of the crop of contemporary art in all mediums, from painting and sculpture to street art and outsider art.
Art Basel attracts an international crowd of elite contemporary art collectors. When they are seen and photographed drinking Vita Coco Coconut Water, the message will be clear that Vita Coco is a brand that stands above the rest — just as the Select Fair Miami stands above the rest by choosing only the very best artists and galleries to showcase and sell.
Vita Coco’s name and logo will be prominent in Select Fair printed materials and online. The more its reputation as an elite drink is enhanced, the more it will appeal to the mass market as well.
Art Basel Miami 2013 is upon us and thousands of tourists, art lovers, and buyers will come to Miami to experience the Art Basel vibe and at the same time hopefully buy some art in the process.
This year Scope art fair has moved from Midtown to Miami beach and the new Brazil art fair has moved into Midtown. There is a lot of movement among the art fairs and soon Wynwood will become the new art mecca. We have created our Art Basel Miami map for 2013 to guide you through the different satellite art fairs that will feature this year during Art Basel Miami 2013. Enjoy the art, music and food as this year is guaranteed to be more popular than the years before.
Experience one of the world’s most stylish neighborhoods, the Wynwood District in Miami, this December 4 to 8 for Spectrum Miami. The week of Art Basel Miami Beach will be inundated with art gallery shows and entertainment options.
In order to stand out from the top artists and promoters in the world at this outstanding showcase opportunity, Spectrum facilitators have moved mountains. Starting with the sponsorship, GE Capital is sponsoring the VIP trade lounge, while show sponsors include ArtSpot International Art Fair, AroundTown arts and culture magazine, ArtSlant, and Art Business News. By involving the top names in print and online media in relation to the art community, Spectrum is achieving its goal of astounding brand marketing.
In terms of what to expect at the Spectrum events in Miami, the show coordinators are encouraging artists on an international scale to compete in a juried art fair. Photography, glassworks, sculpture and paintings are the categories of entries permitted in the contest. Only the crème de la crème are granted a showcase for one of the most sophisticated events in Miami during Art Basel.
The coordinators have very specific guidelines in terms of displays in order to maintain a cohesive and open feel for viewing by visitors. While 50 of the top galleries and 50 juried artists in a wide range of mediums and styles will display their finest creations at the event, visitors will be able to view the works in a mod, streamlined setting.
When marketing your brand at Art Basel Miami Beach, follow the lead of Spectrum. Creativity is key for a display of dozens of art installations. However, by organizing the event with structure and form, you can be sure to make a professional presentation.
In terms of promotion, using sponsors from online and print media in your focus area ensures your event will receive appropriately targeted publicity. Venues in Miami offer some of the greatest freedoms in visual marketing on a large scale in the world. For an arts related event space Miami during Art Basel these cues from Spectrum will give your brand marketing a boost.
Art Basel Miami Beach has become one of the most popular events in Miami in recent years. Miami proves to be the perfect winter holiday spot for the international elite in the world of art. It’s no wonder that thousands will be flocking to Miami, with miles of sandy beaches, a well-established art culture and the hottest night life in the country.
Miami will welcome the international art world December 5th-8th in a city wide celebration of art in all of its forms. Exhibitions, talks, events, and exclusive parties are just a part of this now, world renowned art event. Every aspect of art and art admiration has found an outlet in beautiful Miami Beach, Florida.
Almost as popular as the art exhibits themselves, are the exclusive art receptions and parties. Many of these events are by invite only and prove to be a networking Mecca for those pushing ahead in the world of art. Event space Miami offers many opportunities for marketing your brand at Art Basel Miami Beach. Miami proves to be a brand marketing hot spot during this event.
One such event will be that hosted at the Maison Martin Margiela Boutique. This ultra-exclusive cocktail party is being hosted to showcase the newest collection by Atelier Swarovski. The collection is called - Crystalactite.
Margiela and Swarovski have teamed together to use new gem technology to create the futuristic Crystalactite jewelry collection. These pieces resemble the naturally occurring stalactite formation of developing crystals. For those lucky enough to get an invitation to the Margiela Swarovski event they will get a first glimpse of what is sure to be one of the most exclusive gifts this holiday season.
Art Basel Miami Beach proves to be the one event in which visitors can enjoy the work of well established artists while also being introduced to rising stars in the art world. International galleries will be exhibiting the work from the masters alongside emerging artists that are just beginning to explode on the art scene.
Exhibits will be divided into specific sectors using different venues in Miami to showcase specific types of art, for instance Nova, will showcase never before seen piece by new and emerging artists. Other sectors will include Film and Magazines. Art Basel Miami Beach attempts to truly encapsulate the full spectrum of art expression in our modern culture.
If you are thinking of marketing your brand at Art Basel Miami Beach, you could take a cue from the brilliant marketing strategy of Dom Perignon. The high-end champagne maker is collaborating with superstar artist Jeff Koons to create special-edition Dom Perignon bottles, which are sure to be seen at the best events in Miami.
This brand marketing is inspired because it brings together two famous names that are synonymous with luxury. The champagne maker reinforces its image of being the best in its class by associating itself with an artist who commands top prices for his work.
The special-edition bottles, which are sure to a major topic of conversation at venues in Miami, are based on Koons’ Balloon Venus for Dom Perignon, a $20,000 bottle-holding sculpture, which was unveiled earlier in New York. The bottles incorporate Koons’ iconic balloon shapes. The popularity of his balloon forms cannot be overstated. Recently one of Koons’ large dog balloon sculptures sold at auction for more than $58.4 million, which is the highest amount ever paid for an artwork by a living artist.
The bottles containing Dom Perignon Vintage champagne will be available in pink and gold, and will sell for $389 and $199, respectively, with the pink bottle containing rosé, and the gold, blanc. At these prices, they are sure to be a huge hit and to be seen in many an event space Miami trendsetters will congregate in. The excitement created by this collaboration will cement Dom Perignon’s reputation as the essential champagne for people who appreciate the finer things in life.
Art Basel Miami Beach attracts exactly the kind of opinion leaders who can create the type of buzz that high-end brands like Dom Perignon thrive on. With 50,000 art collectors, curators and artists converging on the Miami show from all around the world, there is no better place for memorable and lasting marketing campaigns for luxury brands.
Careful brand marketing and creative development of a company’s brand image is now recognized as an essential element of any modern marketing strategy. In that context, Art Basel Miami Beach is now seen as a premier opportunity to showcase brands leading their industry in style and éclat.
The event is one of the premier annual events in Miami, attracting global attention and extensive press. Many of the world’s leading brands use this as one of the ideal marketing platforms in Miami to promote or introduce new and innovative products. Marketing your brand at Art Basel Miami Beach is seen by many as a savvy decision.
This year’s Art Basel (5 to 8 December, 2013) is no exception. As the rarified world of luxury timepieces continues to experience consistent growth, the leading manufacturers of haute horology constantly strive to set their brands apart with event-specific marketing initiatives.
The Swiss manufacturer Audemars Piguet is a global Associate Partner of Art Basel. Leveraging this relationship, the company announced a new artist collaboration and added excitement to the show with a stunning installation piece.
The creation is a floating chalet that will be the focal point of Piguet’s events throughout the week of the show. The anachronistic perspective of an ice chalet from Piguet’s home in the Vallée du Jouxoff of sunny Miami Beach will be enhanced by the sense of a snow-covered structure floating on an iceberg. Piguet will also have a presence in the Collector’s Lounge, where it will also provide a retrospective of its classic Royal Oak timepieces.
The Art Basel is held annually in Miami, Switzerland and Hong Kong as three of the art world’s most trendsetting events for Modern and contemporary work. First held in 1970, the show provides visibility for art galleries and artists throughout the world and is instrumental in nurturing individual artists. The event space Miami residents know as the home of the show is located in the Wynwood Art District.
Perrier recognizes the value of marketing with today’s hottest contemporary art styles and trends, realizing that the status quo has become faux pas.
Perrier has developed a relationship with the cutting edge street-art duo FAILE in recent years and in an effort to mix Miami’s art-culture scene with the combinations of FAILE and BAST’s Brooklyn-inspired urban contemporary art, Perrier is sponsoring the FAILE BAST Deluxx Fluxx Arcade of 2013 at Art Basel Miami Beach.
The Evolution of Art and Marketing
In the last decade, marketing has become an effort to connect products with culture. Art is culture and art is the bridge that connects a product with that culture. The new truism of marketing is ”the art of exposure.”
The expose’ is an example of how contemporary and emerging artists are taking the artsy snobbery out of the art world and making the spectators the canter of attention and allowing the art to work as a background.
FAILE and BAST not only make their art an experience, but an exciting pleasure. Rather than throw art on a sterile wall, FAILE and BAST exhibit their art in video arcades by plastering it on the sides of machines. In other words, their art is interactive, part of a larger experience.
Marketing Companies Running With the Idea
Marketing your brand at Art Basel Miami Beach is a means of brand marketing that reaches untapped or uninterested market demographics. Venues in Miami are providing space to companies and corporations that want to advertise their products in an unconventional manner.
There is a definitive advantage to marketing with the styles of contemporary art, of making something spectacularly today of one’s event space Miami.
The Deluxx Fluxx Arcade is one of many events in Miami held during the beginning of December that is part of the Art Basel Miami Beach. There is baseline for the Art Basel. Be unique, be striking. Be outside the box or different than anything in it.