Blog

escape room

Sony Joins the “Escape Game” Trend

By Lori R.

Sony and Times Square go hand-in-hand, but they’ve amped up the customer experience with two fully interactive puzzles that give visitors the opport

Wednesday 7th December 2016

limes and bottles

How Corona Brought More Light to this Year’s Electric Beach Event

By Lori R.

In partnership with Live Nation, Corona celebrated a beer-exclusive event at the country’s favorite EDM music festivals. The Electric Beach program

Tuesday 29th November 2016

tech wearable

How Wearables and Emotions Created the Perfect Artwork for Infiniti

By Lori R.

Pebble Beach’s Concours d’Elegance auto show was host to Infiniti’s latest, greatest promotional strategy, hosting consumers, car-lovers and tec

Monday 21st November 2016

coffee and friendship

How Netflix Created A Gilmore Girls Pop-Up Program with Local Coffee Shops

By Lori R.

If you are a planner and looking for a creative idea for a future event, look no further than Netflix’s Gilmore Girls pop-up program. Netflix s

Wednesday 16th November 2016

Drink sample

Why Beam Suntory Wants to Educate its Consumers

By Lori R.

Beam Suntory has a good reputation, and it’s been busy redefining its marketing strategies. Mixing the consumer’s love for its time-tested-and-tru

Monday 14th November 2016

vote

What Organizations are Doing to Raise Voter Awareness for the 2016 Election

By Lori R.

Conventional wisdom forbids talk of religion and politics at the dinner table. And as any company or organization well knows, politics can easily turn

Monday 31st October 2016

young tennis pro

Pro Walk at the US Open Sponsored by American Express a Big Hit

By Lori R.

American Express is a rock-star at experiential marketing and if you want to see a great example, just check out their successful Fan Experience at th

Wednesday 19th October 2016

toilet paper wall

Toilet Paper Wall at New York Fashion Week

By Lori R.

Even toilet-paper gets its kicks in fashion. This year, Cottonelle created a highly unique offshoot beauty lounge to spruce up New York Fashion Week a

Friday 7th October 2016

meter

Frisk Clean Breath Launches Brutally Honest Breath Meter

By Lori R.

Not every experiential marketing event involves getting thousands of people together in one spot. The latest campaign from Frisk Clean Breath, a maker

Wednesday 5th October 2016

green party cupcake with straw

The Mountain Dew Dance Party in Chicago

By Lori R.

Moderne and Latin Works partnered to deliver Mountain Dew’s own brand of party to Chicago’s Cuban Festival, Taste of Mexico and Puerto Rican Festi

Monday 3rd October 2016