How to Wow People with a Vegan Menu

By Lori R.

If you’re going to be serving food at your event, it’s important to choose menu items that everyone can and will eat. This will be hard if

Saturday 25th February 2017

EverBlock: Bringing Dreams to Reality

By Lori R.

Every kid has dreamed of being able to get life-sized LEGO that can be used for real buildings. Now, thanks to EverBlock, this concept has become a re

Friday 24th February 2017

Event Trend: Live Art Demonstrations

By Lori R.

At most events, one of the primary goals is to have everything done and perfect before the audience arrives. Now, many event planners are turning this

Thursday 23rd February 2017

How Demos Can Boost Your Brand Awareness

By Lori R.

In the world of marketing, brand awareness is paramount. More often than not, product and service demos are solid foundations. If you want to boost sa

Wednesday 8th February 2017

How American Express Shared the Love with Small Gift Handouts

By Lori R.

What do American Express and small businesses have in common? Great events. To jam-pack the holiday season with fun, American Express crafted an intui

Monday 6th February 2017

Event Trends: The 90s Make a Comeback

By Lori R.

Marketers know that one of the easiest ways to catch people’s attention and produce good feelings is to go for nostalgia. Because of this, it

Saturday 4th February 2017

Why Having a Mobile App for Your Event Is a Must

By Lori R.

It’s become more important than ever to have a dedicated mobile app for your event. Not only is a larger portion of consumers online time spent thr

Wednesday 1st February 2017

What to Expect: Event Marketing Trends for the 2017 Super Bowl

By Lori R.

Every year, the Super Bowl yields a wealth of advertisement opportunities. As one of America’s most televised events, it’s a great venue for TV ca

Thursday 26th January 2017

The Roadhouse: How State Farm Tailgates with Style

By Lori R.

State Farm initiated its RoadHouse mobile tour, and it was awesome. The brand’s jam-packed initiatives, in the past, have been met with praise. Now,

Saturday 21st January 2017

Extreme Shopping: How The North Face Does It

By Lori R.

It isn’t every day a massive gift handout promotes higher sales. The North Face is back, and they’re hitting up Korea with innovation. Shoppers, i

Friday 20th January 2017