young tennis pro

Pro Walk at the US Open Sponsored by American Express a Big Hit

By Lori R.

American Express is a rock-star at experiential marketing and if you want to see a great example, just check out their successful Fan Experience at th

Wednesday 19th October 2016

toilet paper wall

Toilet Paper Wall at New York Fashion Week

By Lori R.

Even toilet-paper gets its kicks in fashion. This year, Cottonelle created a highly unique offshoot beauty lounge to spruce up New York Fashion Week a

Friday 7th October 2016


Frisk Clean Breath Launches Brutally Honest Breath Meter

By Lori R.

Not every experiential marketing event involves getting thousands of people together in one spot. The latest campaign from Frisk Clean Breath, a maker

Wednesday 5th October 2016

green party cupcake with straw

The Mountain Dew Dance Party in Chicago

By Lori R.

Moderne and Latin Works partnered to deliver Mountain Dew’s own brand of party to Chicago’s Cuban Festival, Taste of Mexico and Puerto Rican Festi

Monday 3rd October 2016

escape the room

Ford Joins the New “Escape the Room” Trend and Adds Innovation to the Popular Game

By Lori R.

For the millennial generation, “escape the room” competitions have become one of the most popular interactive activities around. Taking a

Wednesday 24th August 2016


Mike’s Hard Lemonade Goes for a Guinness World Record

By Lori R.

When Mike’s Hard Lemonade decided that it needed to catch people’s attention, it knew that boring TV ads and newspaper coupons weren’

Monday 22nd August 2016


Experience Kissimmee Creates Zip Line Adventure to Get People Wishing for Warm Sunshine

By Lori R.

Most promotional events seek to make the comfort of the visitors paramount. And when holding an outdoor event in Chicago in February, snowfall would u

Friday 19th August 2016


M&M’s Got Innovative to Celebrate Their 75th Anniversary

By Lori R.

While the real estate industry is known to employ some innovative tactics for promotional marketing, this time there was a reversal of roles when the

Wednesday 17th August 2016


Samsung Creates Digital Playground

By Lori R.

It’s obvious that something is very different the moment you walk into Samsung 837 in Manhattan. From the outside, this location looks much like

Monday 15th August 2016


Hosting Dynamic (and Successful) Influencer Events

By Lori R.

When you are banking on an audience of influencer types at your next marketing, fun, or another unique event, there are some key decisions you need to

Wednesday 10th August 2016