Author Archive

Event Trend: Live Art Demonstrations

By Lori R.

At most events, one of the primary goals is to have everything done and perfect before the audience arrives. Now, many event planners are turning this

Thursday 23rd February 2017

How to Create a Buzz Worthy Event

By Lori R.

Every company wants its event to create plenty of buzz. In fact, it’s usually the entire point of putting on an exhibition or other show. Despit

Thursday 16th February 2017

How Jaguar Shared the Ultimate Driving Experience

By Lori R.

VR is here, and it’s only getting more popular. The Oculus Rift, HTC Vive and even Google Cardboard have opened the doors to immersive advertisement

Wednesday 15th February 2017

How your Catering Menu Will Make or Break Your Event

By Lori R.

Your event is much more than a cool display collection. In the business world, successful events are experiences. The food you serve, whether it’s a

Tuesday 14th February 2017

Join Marshmello and Friends Live at Soho Studios!

By Lori R.

The Miami area is always a great place to have some fun, and the upcoming Marshmello and Friends concert at Soho Studios is one terrific example of wh

Monday 13th February 2017

When Birds in the Backyard Turn into Art

By Lori R.

What could be better than a purist approach to event marketing art?  This year’s YoungArts Foundation Gala experienced a slew of action-paced, eloq

Monday 13th February 2017

Experiential Marketing 101: Why Audi Decided to Rebrand from the Inside Out

By Lori R.

Audi’s experiential marketers are on a roll, and they’re revamping the brand’s image from the ground up. From Audi’s A3 launch events to its C

Thursday 9th February 2017

How Demos Can Boost Your Brand Awareness

By Lori R.

In the world of marketing, brand awareness is paramount. More often than not, product and service demos are solid foundations. If you want to boost sa

Wednesday 8th February 2017

How American Express Shared the Love with Small Gift Handouts

By Lori R.

What do American Express and small businesses have in common? Great events. To jam-pack the holiday season with fun, American Express crafted an intui

Monday 6th February 2017

Event Trends: The 90s Make a Comeback

By Lori R.

Marketers know that one of the easiest ways to catch people’s attention and produce good feelings is to go for nostalgia. Because of this, it

Saturday 4th February 2017