Author Archive

peanut butter cup

Reese’s Creates Spooning Event

By Lori R.

Hershey’s has given their chocolate lovers a gift in the form of Reese Spreads. Creating a marketing campaign that will draw the masses, Reese’s l

Thursday 22nd September 2016

beach party

KBY Designs Livens Up the Dead Sea

By Lori R.

When a special event needs to be taken to the very top level of specialness, KBY Designs pulls out all the stops. One recent example of their work was

Wednesday 21st September 2016

yogi

Lolë Sets Out to Create an Impactful Yogi Experience

By Lori R.

Getting people into your product sometimes takes making a big show out of it. When done correctly, this gives thousands a chance to join in directly,

Friday 9th September 2016

escape the room

Ford Joins the New “Escape the Room” Trend and Adds Innovation to the Popular Game

By Lori R.

For the millennial generation, “escape the room” competitions have become one of the most popular interactive activities around. Taking a

Wednesday 24th August 2016

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Mike’s Hard Lemonade Goes for a Guinness World Record

By Lori R.

When Mike’s Hard Lemonade decided that it needed to catch people’s attention, it knew that boring TV ads and newspaper coupons weren’

Monday 22nd August 2016

zipline

Experience Kissimmee Creates Zip Line Adventure to Get People Wishing for Warm Sunshine

By Lori R.

Most promotional events seek to make the comfort of the visitors paramount. And when holding an outdoor event in Chicago in February, snowfall would u

Friday 19th August 2016

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M&M’s Got Innovative to Celebrate Their 75th Anniversary

By Lori R.

While the real estate industry is known to employ some innovative tactics for promotional marketing, this time there was a reversal of roles when the

Wednesday 17th August 2016

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Samsung Creates Digital Playground

By Lori R.

It’s obvious that something is very different the moment you walk into Samsung 837 in Manhattan. From the outside, this location looks much like

Monday 15th August 2016

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Hosting Dynamic (and Successful) Influencer Events

By Lori R.

When you are banking on an audience of influencer types at your next marketing, fun, or another unique event, there are some key decisions you need to

Wednesday 10th August 2016

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Miami Swim Week 2016

By Lori R.

There are always new and trendy events taking place in Miami and during the week of July 18, there was Miami Swim Week. This event has been running an

Monday 8th August 2016