Hello June! With the Taste of the Nation coming to Miami in less the two weeks, we are hearing how the tour started out with a bang when recently hosted in New York City.
Citi, one of the proud sponsors of the event, set up shop at this charitable event in April 2016 and offered amazing social experiences to its card carrying members who were lucky enough to have private passes. The bank then encouraged those who engaged in the event to take to social media to share their experiences.
Citi’s appetizers were mouthwatering but the way they were presented was perhaps even more noteworthy. The appetizer platters were suspended from helium balloons right near the check-in counter to entice people to want to come in and have a taste. Other white balloons were placed nearby and these turned blue as people got on their social media accounts to tell people about Citi’s great food.
Well known mixologist Eamon Rocky served up some amazing Avion tequila “Tigritas” as guests enjoyed relaxing in the lounge. As guests enjoyed their drinks, they were able to charge their cell phones, check out the 60 inch touch screen display to find out more about Citi’s dining platforms and talk to brand ambassadors. At the photo booth inside the space, guests were once again encouraged to take to social media to share photos of the event as the number of meals and amount of money donated to charity was dependent on social activity of those who participated in the event.
Citi set up a unique social vending machine as part of the event. Guests who posted to their social media accounts while at the machine received Citi-branded goodies such as oven mitts, wine stoppers, wine pourers, aprons and a USB loaded with recipes for tasty treats.
Get in on the Action
Taste of the Nations is coming back to Miami on June 17, 2016 and we here at SOHO Studios are hosting the event! It will offer tasty treats, exquisite beverages and an afterparty. The event is also being hosted by Emmy nominated weekend anchor Marybel Rodriguez and Froggy from Elvis Duran and the Morning Show. For now, we and Citi are keeping its Taste of the Nation plans to ourself; however, fans can see from Citi’s April offerings that the company is sure to provide a night out Miami Style that you simply won’t want to miss!