As the technology industry continues to evolve, the events industry must continue to keep up with the demand as well. One of the products to hit the market, and become popular, in the past few years is the smartwatch. Since Apple,Inc., released its version, the popularity of this connected wearable technology has continued to grow more popular every year. With so many spectacular events occurring on a daily basis, each event experience must be better than the last. It’s a given that organizers know these little gadgets will be at their next event. But what type of effect will they have? Here are a four ways that the smartwatch can and will affect your next event.
Sharing In An Instant
One of the best parts of the smartwatch movement is how connected everyone is to social media. Not only do they log on constantly to check updates on various events and “likes”, but people are more willing to share what they are up to in an instant. This ability to tell the world exactly what are you doing at all times is even easier with a smartwatch on your wrist. Attendees can update their Twitter, Instagram, and Facebook accounts in real time. They can also send photos and stream live on apps like Periscope. This can help create a buzz about your event and generate a greater interest in the company.
Scheduling Made Easier
With all the apps geared towards scheduling, an event marketer is able to get their entire team on board quicker to make their event run smoother. If things need to be changed, all your attendees can be notified as quickly as possible with the connect-ability of the smartwatch. It’s much better than trying to run around and track everyone down when you can just send out a group message to get all your people on the same page.
An Integrative System
Not only does the smartwatch work well on its own, but the variety of integrated systems you can connect with at events and trade shows are amazing. Think about scanning codes with the flick of your wrist, and being able to check-in an attendee in less than 5 seconds, thus cutting down lines and wait times. Need to make an important announcement? Attendees can get up-to-the- minute information sent to their wrists while you are attending the event.
The Ease of Video Marketing
It’s a snap now for event planners to incorporate videos into their events and presentations. If everyone has a smartwatch or even a smartphone to access these video presentations, it allows more information to be shared through all the attendees with ease. Sell more sponsor ads and get your attendees involved. If something is missed at the event, you can easily look it up on your integrated smartwatch later on.
These are only four ways that smartwatches will make an impact. With technology and innovation changing everyday, there are plenty more reasons to come. What are some of the ways you think it will make an impact next?
Tags: apple, applewatch, brand marketing, event, event marketing, event planning, event production, event promotion, experience, experiential marketing, gear, samsung, smartphones, smartwatch, social media, tech, technology, watch