What does it take to have an event, happening, or a moment go viral?
Join urban creative professionals, hackers, hipsters, digital gurus. IT and digital executives, entrepreneurs and deep thinkers at “The Viral Phenomenon” to learn more.
Only at UDINE, the the iPic Ultimate Digital Industry Networking Event is Monday, March 7, at 6 p.m. at the iPic North Miami Beach.
The interactive and intimate session features Fabio Zaffagnini, an expert in social innovation, crowdfunding, crowdsourcing campaigns and product design. Zaffagnini is the creator of the www.rockin1000.com, a crowd-funded event where 1,000 musicians played a Foo Fighters song. The video from the event quickly went viral on the web, collecting more than 30 million views to date.
This in-person event promises inspiration, innovation and engaging networking with other creative professionals from the Miami Beach area. The North Miami Beach kicks off a week of similar events around the country, including stops in Houston and Los Angeles.
Tickets to the event are $30 each and include event admission, two cocktails and passed appetizers.
A meet and greet reception begins at 6 p.m., with introductions at 6:45 p.m. Zaffagnini leads a panel discussion from 7 p.m., followed by an interactive question and answer session. A closing reception follows.
Zaffagnini was driving in 2014 when he heard a Foo Fighters song on the radio. Realizing that the band would never come to his small Italian town, of Cesena, outside of Florence. Zaffagnini was inspired and began organizing a group of volunteers to assist in the considerable logistical details. A crowdfunding campaign raised almost $50,000 to assist with expenses. Musicians were asked to submit audition videos.
Last July, the day arrived and the 1,000 singers, guitarists, bassists and drummers performed the band’s “Learn to Fly” in unison.
Within days, the video of the event exploded, with more than 10 million views, buoyed by a tweet from the Foo Fighters themselves. Less than a month later, Zaffagnino and a few other organizers flew to Walla Walla, Washington, where they met with the Foo Fighters’ David Grohl. Media coverage of the event has sparked continued interest in the feat. And Grohl has promised to visit Cesena.
Event sponsors include M&Ms, CenturyLink Business, JM Lexus, the Miami New Times, LA Weekly, Local Houston magazine, the Florida Panthers, the Gab Group and Syn Media.
iPic Theaters are transforming the movie experience. Theaters feature reclinable comfortable seating options, in-cinema food and beverage service, validated parking, digital projection and state-of-the-art technology.