Bridal product and service marketing gains much from experiential approaches. L.A. Bridal and The Avenues have combined forces to represent the most popular wedding vendors—all while proposing brand power and achieving great outreach.
A Walk in the Park is a bridal show dedicated to everything post-event day. Soon-to-be spouses can engage the bridal community while experiencing live entertainment, runway fashion shows, the industry’s hottest designs and wedding planning workshops. L.A. Bridal is one of Los Angeles’s top bridal gown and accessory providers, and their nationwide outreach has extended to Florida.
Bridal Gown Display and Show
Rarely are wedding dresses displayed beyond the shop, and rarely do future buyers achieve the chance to explore the industry’s newest fashion choices. Where marketing is considered, a bridal gown runway show manages both product promotion and industry highlights. Wedding bands, free bridal gowns and even a honeymoon are giveaway prizes, encompassing the brand’s market from multiple benefit angles.
L.A Bridal’s Niche Approach
L.A. Bridal, run by Lindsay Alicia Clarke, is contingent upon quality textiles and elegance. A previous Fashion Merchandising and Textiles student, Clarke’s brand direction focuses upon industry growth and top-quality materials. Of course, wedding apparel is well-known for quality needs, yet L.A. Bridal’s uniqueness in the industry is attributed to its practical approaches and attention to youthful industry approaches.
A Walk in the Park embodies Clarke’s vision, too. No stranger to bridal fashion, Clarke’s association with Viera and Melbourne brides has invoked her sense of “fashion forward” wedding gowns. Too-traditional dresses are common hindrances of expanding bridal gown businesses within the market. Fortunately, some brands succeed in garnering experience through practical approaches. Clarke’s niche talents are derived from an appreciation of quality fabrics and considering goods as an exclusive experience.
The Avenue Viera as a Marketing Location
The Avenue Viera, like many Florida hotspots, offers a slew of merchandising and marketing offers. Empowered by surrounding consumer culture, The Avenue Viera is more than prosperous. Understandably, A Walk in the Park is well-placed to take advantage of local amenities.
The Avenue Viera isn’t new to experiential efforts, either. A common host of complimentary carriage rides, symphony concerts, donation events, charity events and holiday events, The Avenue Viera is an excellent location for any brand intending to harness a progressive industry eye. L.A. Bridal has captured its location rather well, and its forward-thinking approach to product exposure marks it one of the bridal industry’s most intriguing contenders.
The event takes place on Sunday, January 10th from 1:00 PM to 4:00 PM (EST).