Eat and Treat with SOBE

The South Beach Wine and Food Festival is one of the most popular venues in the world that combines food enthusiasts, television and media, and renowned chefs for a great time of food and fun. According to Biz Bash, this is the #1 food and restaurant industry event in the US. Next February, the festival will present Eat and Treat with SOBE, a media-only event where chefs and TV personalities who will be participating in the South Beach Food and Wine Festival give reporters and media an exclusive look at some of the dishes prepared and activities that will take place.

This event will have a number of sections, based on food prep and types of food. Different restaurants and TV networks will also be set up with their booths to feature and highlight famous dishes, items to purchase, and of course, chefs that represent their best interests. In these booths, chefs will give demonstrations on how to prepare certain dishes and what makes their culinary talent so special. A picture booth will be set up for individual photos and book signings.

Food distributors will also be on hand to discuss any new offerings they have slated to be introduced during the festival, and there will also be a new chefs’ booth introducing any newcomers on the scene. The media will be able to sample the food and wine, with direct access to the internet for any food critics to post their opinions for the masses who will not be able to attend.

Events at the festival include book signings, Wine Spectator Trade Day, Amstel Light Burger Bash, Barilla’s Italian Bites on the Beach, seminars that include the Bank of America Lifestyle Seminars on Wine & Cheese, Beer, Sip and Sea, Sweets & Spirits, and the Past meets Present Winery.

Sponsors include The Food Network, Cooking Channel, Food & Wine, FIU Chaplain School of Hospitality & Tourism Management, Southern Wine & Spirits, MasterCard, Lowes Miami Beach Hotel, Barilla, The New York Times, PMG and Delta Airlines among others.

Tickets for this event and the SOBEWFF are now on sale online.

The Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE is a national, star-studded, four-day destination event showcasing the talents of the world’s most renowned wine and spirits producers, chefs and culinary personalities. Hosted by Southern Wine & Spirits of Florida and Florida International University (FIU), the Festival benefits FIU’s Chaplin School of Hospitality & Tourism Management and the Southern Wine & Spirits Beverage Management Center. To date, the Festival has raised more than $22 million for the School.

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