The Ford Motor Company Fly-In Theater: Giving Wings to Marketing Efforts

Ford is a notoriously proud EAA AirVenture member, and it’s supported the World’s Greatest Aviation Celebration for years. Having crafted decade-long relationships, its Fly-In Theater never fails to impress associated members, onlookers and brand visitors. EAA members examine the Fly-In Theater’s events through several lenses—and each promotes top entertainment practices within aviation’s yearly family reunion.


Events, Concerts and Communication

From July 19 to July 25 in Oshkosh, WI, the Fly-In Theater supplements Ford Motor Company’s finest experiences. The EAA AirVenture opening day concert fires off activities, followed by Ford and EAA’s enhanced and annual EAA AirVenture’s follow up shows. The Fly-In Theater’s Super Saturday packs the Ford Hanger with excitement, entertainment and high-energy events. Multiple opportunities are in store, and Ford Airventure is always ready to provide visitors with connection opportunities.

Versacom and Ford Motor Company’s Marketing

Of course, marketing is an end-game marker of the Fly-In Theater. Ford’s 2015 gathering is powered through Versacom: responsible for the company’s marketing communication efforts. A customer drive, consumer-first agency, Versacom has historically served companies with innovative communication services.

Impacting the industry for over 35 years, Versacom serves clients through intensive marketing efforts, communication resources and lead generation. The Ford Motor Company’s Fly-In Theater is very reliant on Versacom’s feature efforts, and exceeded expectations define their partnership. The industry’s bar is constantly raised, and intelligent, creative marketing concepts are needed to stay ahead. Industry conditions are demanding, and immediate delivery, high-quality services and incomparable value drive both Versacom and Ford Motor Group.

Supported Evolution and Ingenious Marketing Solutions

Ford Motor Company has crafted a highly intuitive marketing event, and the Fly-In Theater meets visitor expectations with nearly limitless industry potential. Adjacent to EAA’s Camp Scholler camping area, the Fly-In Theater matches  entertainment with attendee education. Thousands of patrons experience free, aviation-themed films and entertainment. The area’s five-story screen is highly accessible to large crowds, and previous, big-hit films like Wings and Pacific Rim have been featured.

High-tech activities are also present—making the Ford Hanger a central action hub. Cockpit demonstration systems, “flyby” lectures and informative performance discussions fill the area, and ultra-realistic road courses keep visitors entertained. For Ford, the event is filled with market-boosting potential. Demos, displays, historic crafts and legendary planes are also supported.

Oculus Rift headsets highlight Ford’s recent inclusions—and the virtual reality system provides up-close-and-personal flight simulations to accompany fighter flight tests. The industry’s nod to modern technology is vital to Ford’s industry expansion—as America’s top-hitting vehicle brand rests its good faith in up-to-date technology.

Their acute marketing angle proposes technological evolution, and it reveals soon-to-be bestsellers on a consumer level. Many big-sellers, like the Focus ST, the Ford Edge, the Lincoln SUV and the Lincoln Navigator have all appeared at the Ford Fly-In Theater.

Celebrity Support and Aviation Enthusiasts

The Fly-In Theater’s hanger section is annually established as an “Autograph HQ” for celebrity appearances. Performers, special guests and aviation enthusiasts make appearances, providing a healthy environment for everything Ford.

Collectibles, Mustang celebrations and the Ford Transit Connect’s ice cream distribution are but a few of the Ford Fly In Theater’s amenities. With surrounding campgrounds and luxury-style visitation accommodations, the Fly-In Theater is ready for action.

Tags: , , , , ,