Experience one of the world’s most stylish neighborhoods, the Wynwood District in Miami, this December 4 to 8 for Spectrum Miami. The week of Art Basel Miami Beach will be inundated with art gallery shows and entertainment options.
In order to stand out from the top artists and promoters in the world at this outstanding showcase opportunity, Spectrum facilitators have moved mountains. Starting with the sponsorship, GE Capital is sponsoring the VIP trade lounge, while show sponsors include ArtSpot International Art Fair, AroundTown arts and culture magazine, ArtSlant, and Art Business News. By involving the top names in print and online media in relation to the art community, Spectrum is achieving its goal of astounding brand marketing.
In terms of what to expect at the Spectrum events in Miami, the show coordinators are encouraging artists on an international scale to compete in a juried art fair. Photography, glassworks, sculpture and paintings are the categories of entries permitted in the contest. Only the crème de la crème are granted a showcase for one of the most sophisticated events in Miami during Art Basel.
The coordinators have very specific guidelines in terms of displays in order to maintain a cohesive and open feel for viewing by visitors. While 50 of the top galleries and 50 juried artists in a wide range of mediums and styles will display their finest creations at the event, visitors will be able to view the works in a mod, streamlined setting.
When marketing your brand at Art Basel Miami Beach, follow the lead of Spectrum. Creativity is key for a display of dozens of art installations. However, by organizing the event with structure and form, you can be sure to make a professional presentation.
In terms of promotion, using sponsors from online and print media in your focus area ensures your event will receive appropriately targeted publicity. Venues in Miami offer some of the greatest freedoms in visual marketing on a large scale in the world. For an arts related event space Miami during Art Basel these cues from Spectrum will give your brand marketing a boost.