The Art Bar from Absolut at Art Basel Miami Beach

Absolut Vodka is no stranger to creative marketing that catches the attention of young people and international-minded fashion. However, many are not aware that Absolut has been committed for over three decades to supporting the arts, many times funding major construction installations as well. One of their more recent projects involved the installation of an art bar designed by Los Carpinteros which gained lots of attention and reviews at Art Basel Miami Beach. 

Brand Marketing at Art Basel Miami Beach

Los Carpinteros are a Havana-based collective that produce art from carpentry with no specific individual claiming authorship. Instead, dedicating themselves to an approach from years before, Los Carpinteros attribute accomplishment to the entire group of workers, similar to past guilds of carpenters. Their work has been displayed in the New York Museum of Modern Art, the Los Angeles County Art Museum, and the Tate Modern Museum in London.

Partnered with Art Basel Miami, Soho Studios Miami provides the premium location for artists and partnered projects like the Absolut Bar to be displayed. Being one of the largest of venue in miami, Soho Studios allows artists and business to mingle freely while promoting the arts. For businesses, the venue allows companies to have an inside corner with art festivals. Marketing your brand at Art Basel Miami Beach will be no problem because the event space miami festival is literally in the same neighborhood. Compared to other venues in Miami, Soho Studios literally provides the premium location, size and spot for a company-art combined presence.

Soho Studios is also available during other times of the year as well, making it a prime location for catering, school graduation events, fashion shows and weddings, DJ music events, photo shoots and commercial video production, charity conferences and seminars. There is no limitation to the large scale type of events that can be planned for and managed at Soho Studios. So for the next Art Basel Miami Beach event, take a moment to check out Soho Studios. You will be impressed with the commercial opportunities available versus other party venues Miami offers.

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