It’s that time of year again. The time of year when Art Basel returns to Miami Beach, bringing with it a crowd of art enthusiasts and global jet setters. Art Basel Miami Beach is the perfect scenario for building brand recognition for well-known artists, as well as the obscure. Marketing your brand at Art Basel Miami Beach can be accomplished via pop-up art fairs, parties and additional avenues. These events in Miami attract potential consumers, media members, and local art collectors from Miami and the surrounding areas. International art advocates are never left out of the scene, as they prepare to travel to all venues in Miami to view the new collection of the world’s most avant garde artists.
ShopBAZAAR is scheduled to return to Art Basel Miami Beach from December 3-5, 2013. Their pop-up store will feature exclusive viewings for public and private shopping experiences. In 2012 their must-have fashions with a retail flair encouraged people to immediately purchase items. ShopBAZAAR is planning on having the same instant-gratification reaction at this year’s pop-up experience. The venue provides the perfect electric atmosphere to encourage shoppers to shop until they drop. Exclusive items such as limited edition Jennifer Fisher ‘apostrophe’ earrings and specially designed MCM handbags by artists Craig & Karl will be available for purchase. To peruse the ShopBAZAAR collection be sure to stop by the Soho Beach House – an exclusive event space Miami.
The art world buzz surrounding the return of ShopBAZAAR to Art Basel Miami Beach signifies the growing marketing trend that is associated with this event. Imagine a place where art can be viewed both privately and publicly; where you can discover new artists; fall in love with old favorites; and purchase exclusive artwork … upon opening your eyes from this imagined venue, and you will soon realize that in fact it is a reality. Art Basel Miami Beach 2013 is set to exceed its 2012 successes.