You may not know this yet, but this is the third year that Ruinart, world’s preeminent champagne brand, is a proud sponsor of Art Basel Miami Beach. This particular prestigious Miami event and is an internationally revered art show for international art works from around the planet. For the 2013 event, the company came up with the “Miroir” ice bucket from French designer Herve Van der Straeten.
It is an angular container comprising what can be best described as a folding enclosure of flat mirrored sides, slightly inclined. You might say that the container offers a peculiarly angular and flat look. The structure perversely complements the golden-filled, clear, curvaceous glass bottles with gold and maroon labels and gold-tone foil. Just 50 copies of the design were produced by Christofle in its France-based Haute Orfevrerie workshop.
You might appreciate that marketing your brand at Art Basel Miami Beach is not just a champagne proposition. The German automaker BMW has been doing it for years, providing a stylish shuttle service fleet.
As for the Champagne Ruinart, the sparkly wine maker’s involvement with art is hardly ad hoc. As you may already know, the Art Basel Miami Beach inception to actualization. The ice bucket project was carefully planned over a process that took nine months to perfect. Since Art Basel is an annual event, and the company seeks to collaborate with different artists each time. These collaborations typically run for two years prior to the event, from hese collaborations typically run for two years prior to the event, from inception to actualization. The ice bucket project was carefully planned over a process that took nine months to perfect.
Nicolas Ricroque, Ruinart’s US brand director, says that Ruinart has been involved with the arts for almost 300 years. Ricroque states that Dom Ruinart was an art expert among other things, and that since his time, the family has been avidly and passionately collecting art.
Art Collector’s Lounge at Art Basel Miami Beach is a venue in Miami and event space Miami. Among venues in Miami, it ranks with art patrons alongside The Miami Art Museum as the largest art show in the world. You are cordially invited, and if you cannot attend, consider toasting us with Ruinart.