The greatest trailer and marketing of 2013 must got to the new movie ‘Carrie’. This movie chose to market itself by creating a viral video that has reached over 20,000,000 views at the time of this posting.
The clever marketers at Sony came up with this great idea to spoof coffee drinkers, by staging a fake incident at a coffe shop where unsuspected coffee lovers would witness the power of Carrie in real life.
Spoiler alert, this movie is about a girl with special but uncontrollable abilities. Those unsuspecting coffee drinkers were startled by witnessing Carrie’s telekinetic powers on other people around her. Unbeknown to the coffee purchaser, everyone in the room were actors and they were going to appear in the best movie trailer of the year. Great experiential marketing, I think so!
The ability to create a direct connection with your audience is what experiential marketing is all about. This movie connected with those coffee drinkers who ran out of the store and most likely you, after you watch the below movie trailer. Could this create a spawn of new movie trailers? Chronicle in 2012 attempted to do this when organizers created a fake flying human, but the movie trailer Carrie takes it to a whole new level. Will you be in a Hollywood movie sometime soon?
From a marketing agencies point of view this trailer is a genie in a bottle or the holy grail of marketing and a experiential marketing dream for Ad agencies. Let us know what you think about these types of experiential marketing ideas.
If you are planning an event and looking for experiential marketing inspiration then consider this Carrie movie trailer as your foundation and direction for connecting with your audience. Any event that lacks the type of ideas that this movie trailer came up with, is probably not worth using. Remember the type of audience you are connecting with and make sure the content you come up with is appropriate.