Take advertising to the extreme with experiential marketing as done so by Nike in their recent water projections. Fans experienced a remarkable sight featuring the latest shoe, the Jordan Melo M8. NBA player for the New York Knicks, Carmelo Kyam Anthony aka Melo was granted a stunt that would take his brand to the next level. Eighty-five foot tall water projections exploded from the Hudson River of New York City.
Watch Video – Jordan Melo M8 – Explosive Water Projections
Eerie white images danced across the water’s surface, creating a show stopping performance. The fortunate 2,500 viewers in the audience who had the full view of this from Pier 54 were awestruck according to PSFK. At the onset, a helicopter dropped a person performing as Anthony’s stunt double. As the person splashes into the water, water projections of the ball player explode out of the river. Seeing three-story tall Anthony play ball on water was one of the more over the top debuts out there. In the water projections, Anthony shoots hoops in an exhilarating light show, followed by an enormous Jordan Melo M8 show seemingly sitting in midair.
This exhibit created quite a splash in an absolute slam dunk in advertising for Nike and the Jordan Melo M8. Marketing execs and program directors who are interested in creating their own version of this powerful display are in luck. Here in the Southeast, events in Miami consistently rank on the same scale as the Knick’s player Anthony’s advertisement. Venues in Miami, such as at Soho Studios, offer up the potential to create interactive, three dimensional displays that will have fans in awe. Our location showcases 65,000 sq. ft. of multifunctional venue space that is the perfect launching pad for your next product line.
In addition to advertising, the Soho Studios venue space is where it’s at for generating buzz and drawing an audience in the region. As Florida’s ultimate venue, some of the hottest events of the season regularly find their space at Soho Studios. Miami Fashion Week, the Winter Music Conference featuring Ultra, and Art Basel Miami all call this venue home. Additionally, some of the top names in advertising, such as Puma, American Apparel, Evian and Ford have showcased their product line with events in Florida at Soho Studios.