The Feel-O-Meter from Kraft

At Lindau Island in Germany passersby get a bird’s eye view of the emotions of the city. A massive mood indicating face called Smiley is perched in all of its neon light glory on top of Lindau-Island’s lighthouse. A bright glow of white light makes one of three facial expressions—a smile, frown and indifferent face—with the use of digitized technology and experiential marketing.

Located at the base of Smiley, also known as the Fühlometer aka Feel-O-Meter, is a digital camera station. Pedestrians strolling by the lighthouse can have their image taken. Their images are analyzed using state of the art face recognition software in order to determine the moods. This data is reflected in the imagery of Smiley, which is constantly changing its expression. Considered the mood indicator of the city, this interactive art display was created by Benjamin Maus, Julius Von Bismarck and Richard Wilhelmer. It was installed in 2010 as noted by io9.

Watch Video – Kraft Feel-O-Meter

The Feel-O-Meter is similar in application to the Kraft Smiling Tag app, which combines Facebook with smile tagging and a bookmarking. Featuring the signature noodle grin, the gigantic glowing smiley face brings quite the attention to this Germanic isle. However, the installation could very well be held in the States, such as the most desirable of venues in Miami at Soho Studios.

Of the events held in Florida, Soho Studios offers substantial space that can be used for experiential marketing. Whether you are interested in setting up shop for the background of your next art installation for Art Basel Miami Beach, or you want to create an interactive exhibit to promote your cause, for venues in Miami or events in Florida, look no further.

As the premiere venue location for the Art Basel Miami Beach, Winter Music Conference and Miami Fashion Week, Soho Studios offers extensive opportunity to connect with a globalized audience. Thanks to the 65,000 sq. ft. area equipped with the latest technology, you can recreate the Feel-O-Meter on your own terms. Position your display alongside other leaders in the marketplace, such as Telemundo, Absolut, American Apparel and Puma all of whom frequently use the state of the art space of Soho Studios.

Tags: , , , ,