If you have ever driven in a major city, finding a place to park can be difficult. In Paris it is near impossible. What better place for Ford to demonstrate its Active Park Assist feature which automatically will parallel park your new Ford.
The Idea of Pinball Parking
Ford staged a small open parking space between two cars that were rigged along a Parisian street. On the sidewalk, next to the tiny open parking space, Ford placed a large video screen that looked like a giant pinball score board. As French drivers attempted to park in the small space, points would rack up, and lights would flash as they hit the car in front and in rear. As you will see in the YouTube video, one driver was so bad he was actually given the keys to a Ford with Active Park Assist. You can watch as amazingly, the car parks itself in the small area and the giant scoreboard remains silent.
Experiential Marketing and Why It Works
This video shows a form of experiential marketing. Experiential marketing is where consumers are pulled into the brand by making a more personal connection. Marketers have long known that consumers react to pain and pleasure messages, and experiential marketing seeks to better take advantage of those emotions. We are beginning to see more and more of these experiential marketing efforts.
Experiential Marketing Florida Style
If you are considering experiential marketing events in Miami, Soho Studios is the area’s premier space. It is a versatile venue in Miami that has been the location of fashion shows and car shows. It has been a photography studio Miami agencies have come to rely upon for photo and video shoots. It has been utilized as an art studio for Art Basel Wynwood, and has been one of the hottest party venues Miami has ever witnessed. It has been used by Evian, Puma, Absolut, and yes, even Ford Motor Company. If you are looking for the best event space Miami has to offer for your next commercial production or project, contact us at Soho Studios. We have a creative team with access to a variety of South Florida vendors that can make your project a success.