“Jane Says” it’s time to take rock concerts to the next level, and that’s exactly what Jane’s Addiction did in 2011. Featuring the LG Thrill 4G smartphone, 100 lucky fans got to document the July 25, 2011 show. Concert goers poured into New York’s Terminal 5 in Hell’s Kitchen to be a part of this first ever 3D concert film. As the band played old favorites like “Mountain Song” along with new takes including “The Great Escape Artist,” their every move was documented using the powerful technology of the LG Thrill 4G by AT&T.
Check out the video here….Jane’s Addiction Concert in 3D
From an experiential marketing standpoint, this fan based experience was a marketing power play. In addition for getting the LG Thrill 4G into the hands of 100 super fans who are already at the peak of adrenaline rushes and ready to make life long memories, the phone company created an interactive marketing explosion. The resulting takes were compiled to create a video of the concert event that would attract Jane’s Addiction fans, as well as cell phone users interested in the 3D technology. As a win-win-win, the band Jane’s Addiction equally sourced exposure through the 3D lens.
Imagine being able to bring your product or service to life using similar forms of interactive technology. Fortunately for events in Miami you have access to the prestigious Soho Studios venue space. A multi- functional 65,000 sq. ft. affords you plenty of opportunities for generating buzz and exploring alternative advertising methods as used by LG and Jane’s Addiction in their 3D concert film. Combine your ingenuity and the array of functions offered at Soho Studios, the premiere of venues in Miami.
Whether you want to create a commercial, an interactive marketing campaign, or unforgettable event that will generate interest in your brand, Soho Studios is at the top of their game for available spaces to host a party in Miami. No holds barred at this stylish location, which has been the go to venue for such names as Absolut, Evian and American Apparel. There is a reason that annual events including the Ultra Music Festival, Miami Fashion Week and Art Basel Miami choose Soho Studios for their events in Miami. Discover that reason for yourself.