As part of the Boxster ad campaign, Porsche and Men’s Journal joined forces with former NFL star and current adventure traveler Dhani Jones. Driving a bright red Boxster, Jones takes to the streets, back roads and mountain curves of the East Coast in Spirited Escapes. This seven-episode videologue followed Jones as he talks to tradesmen who are living in different regions on the eastern highways as noted by Porsche Cars North America. This marketing campaign blurs the lines of product and service of both the Boxster and the goods made by the men in the videos. Through the subliminal metaphors of quality, craftsmanship and simplicity, you take away the feeling that Porsche designers and American tradesmen have forged a common bond.
Watch Video – Porsche’s Spirited Escape Kick Off
Using the aspect of social engagement, a term that is increasingly becoming a part of the Internet world through the use of social media to drive page rankings, Porsche takes experiential marketing onto the streets. They have found a way to recognize the common ground between luxury car manufacturers and butchers, bicycle builders, music producers, journalists, and fishing instructors. The videos showcase Americans from Brooklyn to Birmingham, extending beyond regional dividing lines. A satisfactory showcase of experiential marketing, this ad campaign brings the Boxster within reach of a wider audience than possibly it ever has before now.
Soho Studios in Miami FL
If you are looking for a way to drive social engagement into your next ad campaign, consider the accessibility of events in Florida. At Soho Studios, the premium venue in Miami, your limit is beyond the sky. We offer a 65,000 sq. ft. space that offers multifunctional opportunities for ad campaigns and experiential marketing. Create a state of the art showcase for the largest and most diverse audience in the Southeast at this Miami locale. You will be in the same place that hosts the legendary Ultra Music Festival each year, as well as high end Miami Fashion Week and the experimental Art Basel Miami. Whether you are looking for a space to provide an interactive exhibit, or you need a diverse space where you can shoot your next video, Soho Studios is the place to be.