The British Airways Brand Experience

Experiential marketing is marketing that allows potential customers to interact with a product that ultimately produces bonding, positive emotions. It is a way in which organizations can better “hard-wire” those positive feelings about their products or services into consumer’s senses.

Experiential marketing is becoming a larger part of meetings, shows, conventions, and in places where large groups of people gather. One recent example is that of British Airways. The airline set up a sizable display at Victoria Station in the U.K., with large letters across the top that read ”Win a Pair of British Airways Flights Every 15 Minutes”. Underneath were several video screens that allowed those walking the concourse to play a flight simulator game to win the tickets. Not only could they have a bit of fun, but high scores and photos of the successful players were posted throughout the terminal.

Check out the YouTube video on the attention getting campaign.

If you are planning a meeting or other event you should consider the power of implementing some form of experiential marketing. For those seeking event space Miami has to offer, we invite you to consider Soho Studios. Located in the Wynwood District, Soho is the perfect location during Miami’s event season. For experiential marketers, Soho Studios is the perfect partner. We have over 65,000 square feet of versatile space that has been used by major companies such as Puma, Absolut, Ford, Evian and others for a variety of purposes.

For those searching for venues in Miami, you need look no further than Soho Studios. Our experienced and creative staff has a wide network of vendors who can help facilitate virtually any function from filming a television commercial to staging a fashion show. We are one of the best part venues Miami has to offer, and we are a part of the fabulous, upscale Art Basel Wynwood-Miami Beach. When considering experiential marketing or any events in Florida, contact us at Soho Studios.

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